Brand-Side APAC
CeltraBrand-Side APAC is a series of interviews with marketing, operations, and design leaders from the Asia-Pacific’s best brands. Learn what life is like in-house vs agency-side, how big creative ideas come to life, and how to lead and nurture creative teams.Episodes will cover topics such as the in-housing movement, new brand and agency models, creative excellence, and emerging creative tech.
| Publishes | Monthly | Episodes | 9 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketingEntrepreneurship | ||||
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Latest Episodes
How do you bring ridesharing to a country that writes, speaks and reads one language in three different ways?
Abbas Shahid answers this question and more through the journey of Bykea in Pakistan, where he is the Managing Director of Mobility.
As to... more
Is there a magic formula for creative success?
One might say that Greg Martin, Executive Creative Director for Ace Saatchi and Saatchi, has developed one.
As today’s guest, Greg takes us on a journey through his career in advertising, letting us in o... more
Often, there is an expectation that work and home life should remain walled off from each other.
Yet, the best leaders know how to bring the challenges they have faced and conquered into their leadership.
Today’s guest, Naushaba Salahuddin, Director,... more
There’s a way to position your company across multiple regions and product categories. Even if you have the right process in place, running it repeatedly doesn’t mean that you’re inviting monotony into your marketing operation.
Few people understand... more
Good branding means delivering on your promises. But, with the rising demand for products, how branding’s role is changing today and maintaining a consistent brand voice in advertising, the promise is getting more difficult to keep.
Today’s guest, S... more
Gone are the days when brands rely on TV advertising as their main focus. In today’s market, consumers have a lot of choice in how they consume content. And if marketers want to keep up, they’ll have to create content that is exciting and participato... more
For many marketers in the APAC region, there is one question that’s always top-of-mind:
How do you ensure your brand is delivering a consistent message while delivering it across multiple markets and cultures?
Today’s guest, Asha Gourinath, Lead in... more
Culture comes from the margins.
But, in advertising, creatives take that culture and put it front-and-center.
And whether that’s good or bad depends on how they join the cultural conversation.
My guest today is Elizabeth Paul, CSO at The Martin... more
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United States4 years ago
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Apple Podcasts | #69 |  Singapore/Business/Marketing |
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Brand-Side APAC launched 4 years ago and published 9 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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