Own Your Category
Josh LowmanHost Josh Lowman, and guests, share mini-masterclasses in category creation, strategy and brand design. Join us for Listener Q&A episodes and interviews with category creators at companies like Stripe, VSCO, Uber, and more.
| Publishes | Weekly | Episodes | 48 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||
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VSCO CEO Eric Wittman shares how they finally found their story.
And why having great products isn't enough if you can't say what they're for.
In this episode of Own Your ... more
Josh hosted a live workshop to help folks get their positioning back on track. Topics included:
* The Three Hard Positioning Problems everybody faces.
* The best tool to fix each one.
* And why everything will fall into place when you master... more
Josh shares the Gold Front Category Design Canvas, a tool that helps you ask and answer the essential questions for crafting great category strategy. Plus, there’s a Mario-themed mnemonic that makes the canvas easy to remember.
This is the actual t... more
Join Josh and Anna Furmanov for live strategy work. Anna is the founder of Furmanov Marketing Consulting, who’s been called the “Marie Kondo of startup marketing”.
Josh and Anna talk about:
* Gold Front’s category strategy.
* The unique proble... more
Key Facts
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Reviews
- Essential Listening for Progressive Brands
I’m liking this podcast more and more. The idea of category creation has been around for a bit now and has proven to be transformative for a lot of companies. But, for some reason, it hasn’t quite swept through the marketing community accordingly. This podcast feels like a well-planned, thoughtfully-paced walk through the key category creation process, issues and opportunities. Basically, these folks have a lot of expertise to share, but also include the audience in the journey of iteration and ... more
Apple Podcasts5Akabas33
United States3 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #216 |  Taiwan/Business/Marketing |
Audience Metrics
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| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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How many episodes of Own Your Category are there?
Own Your Category launched 5 years ago and published 48 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Own Your Category include:
1. Eric Wittman
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