Category First
Josh LowmanHost Josh Lowman, and guests, share mini-masterclasses in category creation, strategy and brand design. Join us for Listener Q&A episodes and interviews with category creators at companies like Gong, Squarespace, Zapier and more.
| Publishes | Twice monthly | Episodes | 47 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Categories | MarketingEntrepreneurshipBusiness | ||||
Listen to this Podcast
Latest Episodes
Josh hosted a live workshop to help folks get their positioning back on track. Topics included:
* The Three Hard Positioning Problems everybody faces.
* The best tool to fix each one.
* And why everything will fall into place when you master... more
Josh shares the Gold Front Category Design Canvas, a tool that helps you ask and answer the essential questions for crafting great category strategy. Plus, there’s a Mario-themed mnemonic that makes the canvas easy to remember.
This is the actual t... more
Join Josh and Anna Furmanov for live strategy work. Anna is the founder of Furmanov Marketing Consulting, who’s been called the “Marie Kondo of startup marketing”.
Josh and Anna talk about:
* Gold Front’s category strategy.
* The unique proble... more
We are back! Josh explains category design. Topics include:
* Why category design sometimes gets people so angry.
* Strategy is just thinking before you act.
* And category as a force multiplier for strategy.
Submit questions and subscribe... more
Key Facts
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Reviews
- Essential Listening for Progressive Brands
I’m liking this podcast more and more. The idea of category creation has been around for a bit now and has proven to be transformative for a lot of companies. But, for some reason, it hasn’t quite swept through the marketing community accordingly. This podcast feels like a well-planned, thoughtfully-paced walk through the key category creation process, issues and opportunities. Basically, these folks have a lot of expertise to share, but also include the audience in the journey of iteration and ... more
Apple Podcasts5Akabas33
United States3 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #47 |  Indonesia/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Gender Skew | Location | Interests | |||
|---|---|---|---|---|---|
| Professions | Age Range | Household Income | |||
| Social Media Reach | |||||
Frequently Asked Questions About Category First
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How many episodes of Category First are there?
Category First launched 4 years ago and published 47 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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