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Can Marketing Save the Planet?

canmarketingsavetheplanet
Sustainability
Climate Change
Biodiversity
Circular Economy
Consumer Behavior
Marketing
ESG
Ocean Literacy
Climate Crisis
Nature Governance
Beauty Industry
Earth Law Centre
Social Impact
Behavioral Science
Sustainable Pet Food
Corporate Responsibility
European Union Green Deal
Career Coaching
Environmental Sustainability
Marketing Strategies

Can Marketing Save the Planet? It’s a big question, and one our podcast sets out to explore with marketers, senior leaders, CMOs and sustainability consultants and experts. Our purpose is to drive education, share best practice, inspire and empower listeners to ask questions and importantly… start taking action. Sitting at the heart of brand, communications, stakeholders and product development, m... more

PublishesMonthlyEpisodes100Founded5 years ago
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Artwork for Can Marketing Save the Planet?

Latest Episodes

In a climate where many organisations are nervously dialling back on their social and environmental commitments, a surprising group is emerging as the new purpose pioneers - B2B brands. In this episode of Can Marketing Save the Planet?, we sit down w... more

Community work at scale is like hope with its sleeves rolled up …

We loved this latest podcast conversation with Rob Hopkins, co-founder of the Transition Network, climate activist and author of the fabulous feel good book, ‘How to Fall in Love with... more

The integral role of the CMO in driving authentic sustainability…

In this final episode of our Responsible CMO mini-series, we’re joined by Sophie Collins, CMO at MPB.

Sophie shares her experience and provides compelling insight for how a Chief Mar... more

The power of small steps – “I would say... keep pushing on to be a force for good as a marketer.”

In this episode, the second in our “CMO mini-series” we go on a bit of dive deep with Gerald Breatnach, a seasoned insights professional with a passion... more

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Recent Guests

Rob Hopkins
Author, activist, and co-founder of the Transition Movement.
Transition Movement
Episode: Episode 111: ‘How to Fall in Love with the Future & The Role Marketers Play’, with Rob Hopkins, Author, Activist and Co-Founder of the Transition Movement
Gerald Breatnach
Senior marketing and sustainability expert at a large tech company, researcher, and speaker
Not specified
Episode: Episode 109: ‘Navigating the role of a Responsible CMO’ - 3-Part Mini Series’, Part 2 - Gerald Breatnach
Kerry McDonald
CEO of Orchard
Orchard
Episode: Episode 107: Navigating the Complexity of Sustainability Focused Sponsorship with Kerry McDonald, CEO - Orchard
Tom Ellis
CEO of Brand Genetics
Brand Genetics
Episode: Episode 106: 12 Motivations to Drive Sustainable Choices - with Tom Ellis, CEO, Brand Genetics
Leo Rayman
Founder of EdenLab
EdenLab
Episode: Episode 105: Can Marketing Drive the Sustainable Transition? - with Leo Rayman, Founder - EdenLab
Adrian Ma
Founder of Fanclub PR
Fanclub PR
Episode: Episode 103: ‘Navigating Greenwashing and Green Claims - 4-Part Mini Series’, Part 4 - Adrian Ma, Founder, Fanclub PR
Rob Cobbold
Co-founder and CEO of Native, an organization focusing on environmental protection through partnerships with Indigenous communities.
Native
Episode: Episode 98: Protect the Planet One Square at a Time - Driving nature based impact with transparency and fairness …with Rob Cobbold, Founder and CEO, Native
Ozlem Senturk
Senior Partner at Kantar's Global Sustainable Transformation Practice
Kantar
Episode: Episode 96: Time for Marketers to Drive Meaning and Difference - Key Skills Required and Barriers to Overcome with Ozlem Senturk, Global Sustainability Transformation, Kantar
Denise Hicks
Practice Director and Global Climate Lead at Customer Insight and Strategy Consultancy, C-Space
C-Space
Episode: Episode 95: The Power of Research & Understanding our Audiences - A Missing Marketing Fundamental with Denise Hicks, Global Climate Lead, C-Space

Hosts

Gemma
Co-host and contributor, focusing on sustainable marketing practices and the role of marketers in driving social change.
Michelle
Co-host and contributor, engaging in conversations about sustainability and marketing, with a focus on best practices and strategies.

Reviews

5.0 out of 5 stars from 31 ratings
  • Essential Listening!

    I've been in marketing for almost 30 years and there is no question that our industry and the wider business world are rapidly changing towards models that support a sustainable life on our planet. This podcast is a must for any marketer or business person who is interested in being part of that change. Massively informative and thought provoking!

    Apple Podcasts
    5
    Melissa TR
    United States4 years ago
  • Eye-opening podcast!

    I really appreciate your insight in this podcast which you’re trying to convey to the audiences. I have a suggestion for you. Please, summarize your episode notes. Just a few lines are enough for introduction. Then, we hear the podcast and discover the content elaborately. The episode notes are so long.

    Again thx. Keep it up!👍

    Apple Podcasts
    5
    Asefeh Pishro
    United States4 years ago
  • Educational, useful, entertaining and human. Important conversations that all businesses and marketers need to stay tuned into.

    Podchaser
    5
    Michelle Carvill
    4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the informative discussions and the relevance of topics to modern marketing practices.
Suggestions have been made for improving episode summaries to enhance engagement and understanding.
The podcast is praised for its focus on sustainability and authentic brand marketing, resonating with those in the industry.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Episode 111: ‘How to Fall in Love with the Future & The Role Marketers Play’, with Rob Hopkins, Author, Activist and Co-Founder of the Transition Movement
Q: What advice would you give to marketers to fall in love with the future?
Park the fear of looking silly and be emboldened to propose bold and ambitious ideas.
Episode 111: ‘How to Fall in Love with the Future & The Role Marketers Play’, with Rob Hopkins, Author, Activist and Co-Founder of the Transition Movement
Q: What do you hope business looks like in 10 years?
Businesses will thrive within a 'safe and just' operating space, actively embracing the challenge of the climate emergency.
Episode 111: ‘How to Fall in Love with the Future & The Role Marketers Play’, with Rob Hopkins, Author, Activist and Co-Founder of the Transition Movement
Q: Can Marketing Save the Planet?
Not on its own, but it includes skills and insights vital for making a meaningful impact in sustainability.
Episode 109: ‘Navigating the role of a Responsible CMO’ - 3-Part Mini Series’, Part 2 - Gerald Breatnach
Q: What one piece of advice would you give to marketers looking to lead on sustainability?
Participate in the Adnet Zero Awards to learn and improve on sustainability integration in marketing.
Episode 109: ‘Navigating the role of a Responsible CMO’ - 3-Part Mini Series’, Part 2 - Gerald Breatnach
Q: What do you hope business looks like in 10 years time?
Businesses should be unapologetically focused on the good of society and the planet, not just profits.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Can Marketing Save the Planet?

What is Can Marketing Save the Planet? about and what kind of topics does it cover?

Focused on the intersection of marketing and sustainability, this podcast invites professionals from various sectors, including marketers, CMOs, and sustainability consultants, to discuss the vital role marketing plays in promoting sustainable practices. Throughout its episodes, the conversation highlights topics such as authenticity in brand communication, the motivations behind consumer behavior regarding environmental issues, and effective strategies for brands to align their actions with sustainability goals. Unique insights emerge from each guest's expertise, ranging from behavioral science to ethical sponsorship, all driving towards actionable change in the marketing landscape. The podcast stands out for its commitment to addressing t... more

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Which podcasts are similar to Can Marketing Save the Planet??

These podcasts share a similar audience with Can Marketing Save the Planet?:

1. The Rest Is Politics
2. The Diary Of A CEO with Steven Bartlett
3. Happy Place
4. The Mel Robbins Podcast
5. The Circular Economy Show Podcast

How many episodes of Can Marketing Save the Planet? are there?

Can Marketing Save the Planet? launched 5 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Can Marketing Save the Planet??

Recent guests on Can Marketing Save the Planet? include:

1. Rob Hopkins
2. Gerald Breatnach
3. Kerry McDonald
4. Tom Ellis
5. Leo Rayman
6. Adrian Ma
7. Rob Cobbold
8. Ozlem Senturk

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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