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Can Marketing Save the Planet?

canmarketingsavetheplanet
Sustainability
Climate Change
Biodiversity
Circular Economy
Consumer Behavior
Marketing
ESG
Ocean Literacy
Climate Crisis
Nature Governance
Beauty Industry
Earth Law Centre
Social Impact
Behavioral Science
Sustainable Pet Food
Corporate Responsibility
European Union Green Deal
Career Coaching
Environmental Sustainability
Marketing Strategies

Can Marketing Save the Planet? It’s a big question, and one our podcast sets out to explore with marketers, senior leaders, CMOs and sustainability consultants and experts. Our purpose is to drive education, share best practice, inspire and empower listeners to ask questions and importantly… start taking action. Sitting at the heart of brand, communications, stakeholders and product development, m... more

PublishesWeeklyEpisodes100Founded4 years ago
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Artwork for Can Marketing Save the Planet?

Latest Episodes

Agencies and green claims – Walking the talk or just talking?

In our final episode of our four part mini-series on navigating green claims and greenwashing we speak to Adrian Ma, founder of Fanclub PR, about the role of agencies in green claims and ... more

In this episode of the Can Marketing Save the Planet? podcast, we continue on our navigating green claims and greenwashing mini-series speaking with Katie Wetherall, a lawyer at ClientEarth about the brilliant work they do and taking a deep dive into... more

In this episode, the second of our greenwashing mini-series we chat to Guy Parker, Chief Executive of the UK’s Advertising Standards Authority (ASA), about green claims and the role of responsible advertising in sustainability.

Guy explains that the... more

In our 100th episode of Can Marketing Save the Planet we kick off our ‘4 part mini-series on greenwashing and navigating green claims’ with Cecilia Parker-Aranha, Director of Consumer Protection at the Competition and Markets Authority (CMA).

Cecili... more

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Recent Guests

Rob Cobbold
Co-founder and CEO of Native, an organization focusing on environmental protection through partnerships with Indigenous communities.
Native
Episode: Episode 98: Protect the Planet One Square at a Time - Driving nature based impact with transparency and fairness …with Rob Cobbold, Founder and CEO, Native
Ozlem Senturk
Senior Partner at Kantar's Global Sustainable Transformation Practice
Kantar
Episode: Episode 96: Time for Marketers to Drive Meaning and Difference - Key Skills Required and Barriers to Overcome with Ozlem Senturk, Global Sustainability Transformation, Kantar
Denise Hicks
Practice Director and Global Climate Lead at Customer Insight and Strategy Consultancy, C-Space
C-Space
Episode: Episode 95: The Power of Research & Understanding our Audiences - A Missing Marketing Fundamental with Denise Hicks, Global Climate Lead, C-Space
Kian Bakhtiari
Founder of The People and author of Marketing for Social Change
The People
Episode: Ep 93: ‘Marketing for Social Change’ - How to develop a more flourishing society and more sustainable future with Kian Bhaktiari, Founder, The People
Chris Marquis
Professor at Cambridge University and author of 'Better Business: How the B-Corp Movement Is Remaking Capitalism'
Cambridge University
Episode: Episode 91: Leadership can happen anywhere… with Professor Chris Marquis, Author of ‘Better Business: How the B-Corp Movement is Remaking Capitalism’
Karen Hamilton
Former VP of Sustainability at Unilever and Sustainability business Advisor
Sustainability business Advisor
Episode: Episode 88: ‘Sustainable leadership is a mindset and leaders can be found all across the organisation’ with Karen Hamilton, Former Global VP Sustainability, Unilever
Oliver Deane
Co-founder of The GoodNet, an ethical intelligence business focused on sustainable advertising practices.
The GoodNet
Episode: Episode 87: Can ‘Advertising’ Do Good? Exploring a data-driven way to do good and align ESG - The Goodnet
Guy Jones
Co-founder of The GoodNet, specializing in assisting brands in achieving measurable sustainability in their marketing efforts.
The GoodNet
Episode: Episode 87: Can ‘Advertising’ Do Good? Exploring a data-driven way to do good and align ESG - The Goodnet
James Gill
CEO and co-founder of EcoSend, a digital sustainability email marketing tool
EcoSend
Episode: Episode 84: Considering the Carbon Impact of Email Marketing with James Gill, Founder at Ecosend

Hosts

Michelle
Co-host of the podcast, engaged in discussions on marketing, sustainability, and the role of businesses in promoting responsible practices.
Gemma
Co-host of the podcast, focused on driving conversations around sustainable marketing and featuring insights from industry leaders.

Reviews

5.0 out of 5 stars from 30 ratings
  • Essential Listening!

    I've been in marketing for almost 30 years and there is no question that our industry and the wider business world are rapidly changing towards models that support a sustainable life on our planet. This podcast is a must for any marketer or business person who is interested in being part of that change. Massively informative and thought provoking!

    Apple Podcasts
    5
    Melissa TR
    United States3 years ago
  • Eye-opening podcast!

    I really appreciate your insight in this podcast which you’re trying to convey to the audiences. I have a suggestion for you. Please, summarize your episode notes. Just a few lines are enough for introduction. Then, we hear the podcast and discover the content elaborately. The episode notes are so long.

    Again thx. Keep it up!👍

    Apple Podcasts
    5
    Asefeh Pishro
    United States4 years ago
  • Educational, useful, entertaining and human. Important conversations that all businesses and marketers need to stay tuned into.

    Podchaser
    5
    Michelle Carvill
    4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The podcast is considered essential for marketers committed to making impactful changes towards sustainability.
Listeners appreciate the informative nature of the discussions, noting that the content is both thought-provoking and relevant to current marketing and sustainability trends.
There is a call for more concise episode notes, but overall feedback highlights the engaging insights provided by guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Episode 101: ‘Navigating Greenwashing and Green Claims - 4-Part Mini Series’, Part 2 - Guy Parker, Chief Executive, Advertising Standards Authority (ASA)
Q: If you were to give one piece of advice to marketers looking to make a green claim, what would it be?
Sign up to our Insight newsletter to stay informed about important updates and learnings.
Episode 101: ‘Navigating Greenwashing and Green Claims - 4-Part Mini Series’, Part 2 - Guy Parker, Chief Executive, Advertising Standards Authority (ASA)
Q: What do you hope business looks like in 10 years time?
I hope we've moved on from this greenwashing versus greenhushing debate.
Episode 100: ‘Navigating Greenwashing and Green Claims - 4-Part Mini Series’, Part 1 - Cecilia Parker Aranha, Director, Competition and Markets Authority
Q: What advice would you give to marketers around making green claims?
Start by measuring your impact. Start with the evidence. If you don't know that, then you're never going to be sure your green claims are right.
Episode 98: Protect the Planet One Square at a Time - Driving nature based impact with transparency and fairness …with Rob Cobbold, Founder and CEO, Native
Q: What is one piece of advice for marketers looking to use Native in their narratives?
Be courageous, focus on meaningful impact rather than precise measurements, and step outside of corporate groupthink.
Episode 98: Protect the Planet One Square at a Time - Driving nature based impact with transparency and fairness …with Rob Cobbold, Founder and CEO, Native
Q: What do you hope business looks like in 10 years' time?
To protect 1% of the earth's surface through Native and achieve a $1 billion valuation.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Can Marketing Save the Planet?

What is Can Marketing Save the Planet? about and what kind of topics does it cover?

This podcast addresses the critical intersection of marketing and sustainability, highlighting how marketers and business leaders can advocate for environmental responsibility. It gathers insights from a variety of experts including CMOs, sustainability consultants, and senior leaders, discussing their roles in promoting and implementing sustainable practices. Key themes include the importance of transparency in advertising, combatting greenwashing, and driving consumer engagement towards responsible consumption. By sharing best practices and educational resources, this series aims to inspire and empower marketers to embrace their significant power to influence positive change in the world, urging them to align their strategies with sustain... more

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Which podcasts are similar to Can Marketing Save the Planet??

These podcasts share a similar audience with Can Marketing Save the Planet?:

1. Outrage + Optimism: The Climate Podcast
2. The Rest Is Politics
3. Feel Better, Live More with Dr Rangan Chatterjee
4. Leading
5. Today in Focus

How many episodes of Can Marketing Save the Planet? are there?

Can Marketing Save the Planet? launched 4 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Can Marketing Save the Planet??

Recent guests on Can Marketing Save the Planet? include:

1. Rob Cobbold
2. Ozlem Senturk
3. Denise Hicks
4. Kian Bakhtiari
5. Chris Marquis
6. Karen Hamilton
7. Oliver Deane
8. Guy Jones

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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