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Can Marketing Save the Planet?

canmarketingsavetheplanet
Sustainability
Climate Change
Marketing
Greenwashing
Circular Economy
Consumer Behavior
Advertising Standards Authority
Environmental Claims
Behavior Change
Sustainable Marketing
Climate Communication
Green Claims Code
Biodiversity
Marketing Strategies
Environmental Impact
Edenlab
ESG
Behavioral Science
Sustainability Strategies
Competition and Markets Authority

Can Marketing Save the Planet? It’s a big question, and one our podcast sets out to explore with marketers, senior leaders, CMOs and sustainability consultants and experts. Our purpose is to drive education, share best practice, inspire and empower listeners to ask questions and importantly… start taking action. Sitting at the heart of brand, communications, stakeholders and product development, m... more

PublishesTwice monthlyEpisodes124Founded5 years ago
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Artwork for Can Marketing Save the Planet?

Latest Episodes

In this episode of Can Marketing Save the Planet, we are joined by Dr. Simon Chard, cosmetic dentist and co-founder of PARLA Oral Care. PARLA is a B Corp certified challenger brand on a mission to give people toothpaste that is better for them, whils... more

In this episode of Can Marketing Save the Planet, we are joined by Cathy Benwell, Co-Founder of CIC, A Good Thing.

A Good Thing is a brilliant platform with a beautifully simple, yet truly impactful exchange idea, connecting businesses that have sur... more

In this episode of Can Marketing Save the Planet, we talk stories! We’re joined by Matt Golding, Director at Antidote - filmmaker, storyteller and strategist. Matt’s career has taken him from making viral comedy films for global brands to an explorat... more

In this episode of Can Marketing Save the Planet, we are joined by Suzie Mills and Tim Brann, two of the co-founders of Oxygen Communications. We were keen to learn more about their research findings into the sustainability of UK purpose-led websites... more

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Recent Guests

Dr. Simon Chard
Cosmetic Dentist, Co-Founder and CEO of PARLA Oral Care
PARLA Oral Care
Episode: Episode 120: Change Everyday Habits for Good & Disrupting Oral Care with Authenticity - with Dr Simon Chard, Co-Founder of PARLA Oral Care
Cathy Benwell
Co-founder of A Good Thing CIC
A Good Thing CIC
Episode: Episode 119: The Power of Circular Giving, with Cathy Benwell, Co-Founder of ‘A Good Thing’
Matt Golding
Director at Antidote
Antidote
Episode: Episode 118: ‘From problem-focused narratives to solution-oriented storytelling that triggers belief’with Matt Golding, Director at Antidote
Suzie Mills
Co-founder of Oxygen Communications and expert in sustainable web design
Oxygen Communications
Episode: Episode 117: ‘The Green Web - Why purpose-led websites are falling short and, how to fix it’ with Suzie Mills and Tim Brann, Co-Founders Oxygen Communications
Tim Brann
Co-founder of Oxygen Communications and creative lead
Oxygen Communications
Episode: Episode 117: ‘The Green Web - Why purpose-led websites are falling short and, how to fix it’ with Suzie Mills and Tim Brann, Co-Founders Oxygen Communications
Fiona Ball
Group Director of Bigger Picture and Sustainability at Sky
Sky
Episode: Episode 115: A 20 Year Blueprint - How Sky uses Media to drive Sustainable Change - with Fiona Ball, Group Director, Bigger Picture and Sustainability at Sky
Florian Schleicher
A marketing strategist with a focus on sustainability and founder of Future Strategies.
Future Strategies
Episode: Episode 114: Marketing the city of Vienna - A Blueprint for Sustainable Change - with Florian Schleicher, Future Strategies
Glen McDermott
CEO and founder of Red Rock Branding, a purpose-driven agency
Red Rock Branding
Episode: Episode 113: From Sell, Sell, Sell to Save and Regenerate - A Marketer’s Journey to Purpose - with Glen McDermott, CEO Red Rock Branding
Dave Vann
Owner and managing director of agency Said and Done.
Said and Done
Episode: Episode 112: The Purpose Reckoning - Why B2B Marketers Must be Brave and Smart - with Dave Vann, CEO, said & done

Hosts

Gemma
Co-host of the podcast and frequently featured in discussions about sustainability in marketing.
Michelle
Co-host frequently appearing on episodes focusing on sustainability and ethical marketing practice.

Reviews

5.0 out of 5 stars from 32 ratings
  • Essential Listening!

    I've been in marketing for almost 30 years and there is no question that our industry and the wider business world are rapidly changing towards models that support a sustainable life on our planet. This podcast is a must for any marketer or business person who is interested in being part of that change. Massively informative and thought provoking!

    Apple Podcasts
    5
    Melissa TR
    United States4 years ago
  • Eye-opening podcast!

    I really appreciate your insight in this podcast which you’re trying to convey to the audiences. I have a suggestion for you. Please, summarize your episode notes. Just a few lines are enough for introduction. Then, we hear the podcast and discover the content elaborately. The episode notes are so long.

    Again thx. Keep it up!👍

    Apple Podcasts
    5
    Asefeh Pishro
    United States5 years ago
  • Educational, useful, entertaining and human. Important conversations that all businesses and marketers need to stay tuned into.

    Podchaser
    5
    Michelle Carvill
    5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate practical insights and real-world examples.
Essential listening for marketers aiming to integrate sustainability into practice.
Some note that episode notes could be shorter and more scannable.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Episode 120: Change Everyday Habits for Good & Disrupting Oral Care with Authenticity - with Dr Simon Chard, Co-Founder of PARLA Oral Care
Q: What one piece of advice would you give to marketers promoting a challenger brand?
Emphasize with the founder and stay authentic to the core mission; understand what truly drives your consumer and lead with a clear, compelling value proposition that avoids overloading the message with sustainability jargon.
Episode 120: Change Everyday Habits for Good & Disrupting Oral Care with Authenticity - with Dr Simon Chard, Co-Founder of PARLA Oral Care
Q: Can Marketing Save the Planet?
Marketing can save the world by shaping credible, socially responsible stories and communications, especially in a world driven by authentic messaging and AI-enabled conversation; controllable by humans, marketing has real potential to direct positive change.
Episode 119: The Power of Circular Giving, with Cathy Benwell, Co-Founder of ‘A Good Thing’
Q: What's next for A Good Thing in the near term and long term?
In the near term, simple onboarding and expanding to more businesses; long term, expansion into Europe with careful software and locale considerations, possibly syndicated across countries while dealing with language and address-system differences.
Episode 119: The Power of Circular Giving, with Cathy Benwell, Co-Founder of ‘A Good Thing’
Q: What kinds of items are donated, and are there concerns about liability or safety?
A wide range of items are donated, from furniture and tech to branded merchandise and even milk; liability concerns are handled through common sense practices—donors ensure items are safe and functional, charities may perform basic checks or PAT testing if needed, and the platform itself does not certify donations.
Episode 118: ‘From problem-focused narratives to solution-oriented storytelling that triggers belief’with Matt Golding, Director at Antidote
Q: Where can listeners learn more about your framework and course.
Listeners can follow the Screw This, Let's Try Something Else podcast and visit antidotelive.studio for routes to social channels and resources; a course is in development to explain the framework in more depth.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Can Marketing Save the Planet?

What is Can Marketing Save the Planet? about and what kind of topics does it cover?

The show centers on sustainability in marketing, branding, and business leadership. Episodes frequently explore authentic storytelling, the carbon footprint of digital activity, the circular economy, and responsible sponsorship, with guests ranging from agency founders and CMOs to sustainability leaders and PR experts. The conversations often frame marketing as a force for meaningful environmental and social impact, emphasizing transparency, credible claims, and collaborative change. A standout theme is the shift from traditional selling to purpose-driven, regenerative approaches, making it especially relevant for marketers, brand strategists, and sustainability officers seeking practical guidance and future-ready strategies.

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How many listeners does Can Marketing Save the Planet? get?

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Which podcasts are similar to Can Marketing Save the Planet??

These podcasts share a similar audience with Can Marketing Save the Planet?:

1. The Mel Robbins Podcast

How many episodes of Can Marketing Save the Planet? are there?

Can Marketing Save the Planet? launched 5 years ago and published 124 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Can Marketing Save the Planet??

Recent guests on Can Marketing Save the Planet? include:

1. Dr. Simon Chard
2. Cathy Benwell
3. Matt Golding
4. Suzie Mills
5. Tim Brann
6. Fiona Ball
7. Florian Schleicher
8. Glen McDermott

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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