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Artwork for Can Marketing Save the Planet?

Can Marketing Save the Planet?

canmarketingsavetheplanet
Sustainability
Climate Change
Marketing
Greenwashing
Circular Economy
Consumer Behavior
Advertising Standards Authority
Environmental Claims
Behavior Change
Sustainable Marketing
Climate Communication
Green Claims Code
Biodiversity
Marketing Strategies
Environmental Impact
Edenlab
ESG
Behavioral Science
Sustainability Strategies
Competition and Markets Authority

Can Marketing Save the Planet? It’s a big question, and one our podcast sets out to explore with marketers, senior leaders, CMOs and sustainability consultants and experts. Our purpose is to drive education, share best practice, inspire and empower listeners to ask questions and importantly… start taking action. Sitting at the heart of brand, communications, stakeholders and product development, m... more

PublishesTwice monthlyEpisodes128Founded5 years ago
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Artwork for Can Marketing Save the Planet?

Latest Episodes

In this episode of Can Marketing Save the Planet, Michelle is joined by Amy Williams, Founder and CEO of Good-Loop, a platform that sits at the intersection of brand purpose, media performance, and social impact, proving that doing good can also deli... more

In this episode of Can Marketing Save the Planet, we are joined by Neil Callanan, founder of Loose Grip, a performance, analytics, and insights agency who work with values-led brands to bridge the gap between their activism and their commercial goals... more

In this episode of Can Marketing Save the Planet, we are joined by John Marshall, CEO and Founder of Potential Energy, a coalition dedicated to changing the way we talk about climate change by finding messages that transcend division and actually mov... more

Ahead of the Great Bit Green Week, just around the corner starting 6th June, in this episode of Can Marketing Save the Planet, we are joined by Helen Meech, Executive Director of the Climate Coalition, for an inspiring conversation which we hope urge... more

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Recent Guests

Amy Williams
Founder and CEO of Good Loop
Good Loop
Episode: Episode 124: The Business Case for Good in Advertising with Amy Williams, Founder and CEO, Good-Loop
Neil Callanan
Founder of Loose Grip
Loose Grip
Episode: Episode 123: ‘Measuring what Matters in Purpose-driven Marketing’ with Neil Callanan, Founder - Loose Grip
John Marshall
CEO and founder of Potential Energy
Potential Energy
Episode: Episode 122: Protect What We Love - Finding the Universal Story in Climate Communication with John Marshall, Co-Founder - Potential Energy
Helen Meech
Executive Director of The Climate Coalition
The Climate Coalition
Episode: Episode 121: Great Big Green Week starts 2nd June… Tune in to hear why Joy, Community and Conversation are key to Climate Action
Dr. Simon Chard
Cosmetic Dentist, Co-Founder and CEO of PARLA Oral Care
PARLA Oral Care
Episode: Episode 120: Change Everyday Habits for Good & Disrupting Oral Care with Authenticity - with Dr Simon Chard, Co-Founder of PARLA Oral Care
Cathy Benwell
Co-founder of A Good Thing CIC
A Good Thing CIC
Episode: Episode 119: The Power of Circular Giving, with Cathy Benwell, Co-Founder of ‘A Good Thing’
Matt Golding
Director at Antidote
Antidote
Episode: Episode 118: ‘From problem-focused narratives to solution-oriented storytelling that triggers belief’with Matt Golding, Director at Antidote
Suzie Mills
Co-founder of Oxygen Communications and expert in sustainable web design
Oxygen Communications
Episode: Episode 117: ‘The Green Web - Why purpose-led websites are falling short and, how to fix it’ with Suzie Mills and Tim Brann, Co-Founders Oxygen Communications
Tim Brann
Co-founder of Oxygen Communications and creative lead
Oxygen Communications
Episode: Episode 117: ‘The Green Web - Why purpose-led websites are falling short and, how to fix it’ with Suzie Mills and Tim Brann, Co-Founders Oxygen Communications

Hosts

Gemma
Host of the podcast and leader on sustainability-focused marketing discussions.
Michelle
Co-host focusing on sustainability marketing and practitioner insights.

Reviews

5.0 out of 5 stars from 33 ratings
  • Essential Listening!

    I've been in marketing for almost 30 years and there is no question that our industry and the wider business world are rapidly changing towards models that support a sustainable life on our planet. This podcast is a must for any marketer or business person who is interested in being part of that change. Massively informative and thought provoking!

    Apple Podcasts
    5
    Melissa TR
    United States5 years ago
  • Eye-opening podcast!

    I really appreciate your insight in this podcast which you’re trying to convey to the audiences. I have a suggestion for you. Please, summarize your episode notes. Just a few lines are enough for introduction. Then, we hear the podcast and discover the content elaborately. The episode notes are so long.

    Again thx. Keep it up!👍

    Apple Podcasts
    5
    Asefeh Pishro
    United States5 years ago
  • Educational, useful, entertaining and human. Important conversations that all businesses and marketers need to stay tuned into.

    Podchaser
    5
    Michelle Carvill
    5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the show as essential for marketers driving sustainability, noting its practical impact and credibility.
The content is frequently described as thought-provoking and informative for those integrating purpose with marketing.
Audience feedback highlights a request for shorter episode notes and summaries to accompany deep-dive discussions.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Episode 123: ‘Measuring what Matters in Purpose-driven Marketing’ with Neil Callanan, Founder - Loose Grip
Q: Can you share an example of how to value activism content against traditional e-commerce metrics?
We can reweight non-adventure purchases and other sustainability-related products to reflect their broader impact, so metrics capture both the product sale and the brand's environmental or social contribution, allowing a fair comparison with classic e-commerce performance.
Episode 122: Protect What We Love - Finding the Universal Story in Climate Communication with John Marshall, Co-Founder - Potential Energy
Q: one piece of advice to a marketer about how to show up responsibly in the climate conversation?
Don't be afraid to talk about it. Be authentic and clear about how climate issues affect your business and stakeholders, while focusing on practical, value-driven messaging that resonates with people's everyday lives.
Episode 122: Protect What We Love - Finding the Universal Story in Climate Communication with John Marshall, Co-Founder - Potential Energy
Q: what do you hope business looks like in five years?
Businesses should maintain and expand environmental commitments, communicating them transparently as part of core operations and branding, so sustainability is integrated into everyday practice rather than treated as a separate campaign.
Episode 122: Protect What We Love - Finding the Universal Story in Climate Communication with John Marshall, Co-Founder - Potential Energy
Q: can marketing save the planet?
Yes. Marketing can save the planet by fostering empathy, understanding, and authentic communication that connects with people's lives and values, ultimately driving them to take action in a way that benefits the planet.
Episode 121: Great Big Green Week starts 2nd June… Tune in to hear why Joy, Community and Conversation are key to Climate Action
Q: What advice would you give to marketers who want to get involved in community campaigns?
Start by surfacing how much people already care and make action feel normal and accessible, using marketing to connect people to local action and to show that environmentalism is mainstream, not niche.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Can Marketing Save the Planet?

What is Can Marketing Save the Planet? about and what kind of topics does it cover?

A show focused on sustainability in marketing, with episodes that explore how brands communicate responsibility, drive circular economies, and engage communities. Conversations span authentic storytelling, campaign ethics, and practical strategies for marketers to align growth with planetary stewardship. Notable angles include measuring impact, reducing digital and packaging waste, and leveraging sponsorships and partnerships to scale positive change. The format tends to feature founders, CMOs, and sustainability experts who bring actionable frameworks, real-world case studies, and a emphasis on credible, impact-driven messaging.

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How many listeners does Can Marketing Save the Planet? get?

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Which podcasts are similar to Can Marketing Save the Planet??

These podcasts share a similar audience with Can Marketing Save the Planet?:

1. Outrage + Optimism: The Climate Podcast
2. Talking Rubbish - The Recycling Podcast
3. The Climate Question
4. The Rest Is Politics
5. The Rest Is Entertainment

How many episodes of Can Marketing Save the Planet? are there?

Can Marketing Save the Planet? launched 5 years ago and published 128 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Can Marketing Save the Planet??

Recent guests on Can Marketing Save the Planet? include:

1. Amy Williams
2. Neil Callanan
3. John Marshall
4. Helen Meech
5. Dr. Simon Chard
6. Cathy Benwell
7. Matt Golding
8. Suzie Mills

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