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Can Marketing Save the Planet?

canmarketingsavetheplanet
Sustainability
Climate Change
Biodiversity
Consumer Behavior
Marketing
ESG
Ocean Literacy
Climate Crisis
Nature Governance
Circular Economy
Beauty Industry
Earth Law Centre
Social Impact
Behavioral Science
Sustainable Pet Food
Corporate Responsibility
European Union Green Deal
Career Coaching
Environmental Sustainability
Marketing Strategies

Can Marketing Save the Planet? It’s a big question, and one our podcast sets out to explore with marketers, senior leaders, CMOs and sustainability consultants and experts. Our purpose is to drive education, share best practice, inspire and empower listeners to ask questions and importantly… start taking action. Sitting at the heart of brand, communications, stakeholders and product development, m... more

PublishesMonthlyEpisodes100Founded5 years ago
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Artwork for Can Marketing Save the Planet?

Latest Episodes

“When it comes to climate – a brand cannot effectively power growth if it has an albatross around its neck, managing reputational risk is a huge part of a CMO's job today.”

In this episode of Can Marketing Save the Planet? we kick off our “CMO mini-... more

In our final episode of Can Marketing Save the Planet? before we take a break for the summer, we sit down with Kerry McDonald, CEO of Orchard to explore the intersection of marketing, sustainability, and sponsorship.

We delve into the complexities o... more

“If people genuinely care about sustainability, how can Marketers redesign systems to make the right choice the easiest one?”

In this episode of the Can Marketing Save the Planet podcast?, we’re joined by Tom Ellis, CEO at Brand Genetics where we ex... more

Reimagining Business in a low-carbon economy…

In this episode of Can Marketing Save the Planet, we catch up with Leo Raymond, founder of EdenLab, talking about marketing’s potential to reshape business for sustainability.

Leo shares his journey int... more

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Recent Guests

Kerry McDonald
CEO of Orchard
Orchard
Episode: Episode 107: Navigating the Complexity of Sustainability Focused Sponsorship with Kerry McDonald, CEO - Orchard
Tom Ellis
CEO of Brand Genetics
Brand Genetics
Episode: Episode 106: 12 Motivations to Drive Sustainable Choices - with Tom Ellis, CEO, Brand Genetics
Leo Rayman
Founder of EdenLab
EdenLab
Episode: Episode 105: Can Marketing Drive the Sustainable Transition? - with Leo Rayman, Founder - EdenLab
Adrian Ma
Founder of Fanclub PR
Fanclub PR
Episode: Episode 103: ‘Navigating Greenwashing and Green Claims - 4-Part Mini Series’, Part 4 - Adrian Ma, Founder, Fanclub PR
Rob Cobbold
Co-founder and CEO of Native, an organization focusing on environmental protection through partnerships with Indigenous communities.
Native
Episode: Episode 98: Protect the Planet One Square at a Time - Driving nature based impact with transparency and fairness …with Rob Cobbold, Founder and CEO, Native
Ozlem Senturk
Senior Partner at Kantar's Global Sustainable Transformation Practice
Kantar
Episode: Episode 96: Time for Marketers to Drive Meaning and Difference - Key Skills Required and Barriers to Overcome with Ozlem Senturk, Global Sustainability Transformation, Kantar
Denise Hicks
Practice Director and Global Climate Lead at Customer Insight and Strategy Consultancy, C-Space
C-Space
Episode: Episode 95: The Power of Research & Understanding our Audiences - A Missing Marketing Fundamental with Denise Hicks, Global Climate Lead, C-Space
Kian Bakhtiari
Founder of The People and author of Marketing for Social Change
The People
Episode: Ep 93: ‘Marketing for Social Change’ - How to develop a more flourishing society and more sustainable future with Kian Bhaktiari, Founder, The People
Chris Marquis
Professor at Cambridge University and author of 'Better Business: How the B-Corp Movement Is Remaking Capitalism'
Cambridge University
Episode: Episode 91: Leadership can happen anywhere… with Professor Chris Marquis, Author of ‘Better Business: How the B-Corp Movement is Remaking Capitalism’

Hosts

Gemma
Co-host and contributor, focusing on sustainable marketing practices and the role of marketers in driving social change.
Michelle
Co-host and contributor, engaging in conversations about sustainability and marketing, with a focus on best practices and strategies.

Reviews

5.0 out of 5 stars from 31 ratings
  • Essential Listening!

    I've been in marketing for almost 30 years and there is no question that our industry and the wider business world are rapidly changing towards models that support a sustainable life on our planet. This podcast is a must for any marketer or business person who is interested in being part of that change. Massively informative and thought provoking!

    Apple Podcasts
    5
    Melissa TR
    United States4 years ago
  • Eye-opening podcast!

    I really appreciate your insight in this podcast which you’re trying to convey to the audiences. I have a suggestion for you. Please, summarize your episode notes. Just a few lines are enough for introduction. Then, we hear the podcast and discover the content elaborately. The episode notes are so long.

    Again thx. Keep it up!👍

    Apple Podcasts
    5
    Asefeh Pishro
    United States4 years ago
  • Educational, useful, entertaining and human. Important conversations that all businesses and marketers need to stay tuned into.

    Podchaser
    5
    Michelle Carvill
    4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the informative discussions and the relevance of topics to modern marketing practices.
Suggestions have been made for improving episode summaries to enhance engagement and understanding.
The podcast is praised for its focus on sustainability and authentic brand marketing, resonating with those in the industry.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Episode 108: ‘Navigating the role of a Responsible CMO’ - 3-Part Mini Series’, Part 1 - Nick Lembo, Head of Marketing, Isometric
Q: What is one key takeaway that marketers should focus on to drive sustainability?
Understand your commitments, put your hand up to do the work, and start communicating small wins as you find them.
Episode 108: ‘Navigating the role of a Responsible CMO’ - 3-Part Mini Series’, Part 1 - Nick Lembo, Head of Marketing, Isometric
Q: What do you hope business looks like in 10 years' time?
I hope that every company that is still polluting is also removing the carbon they are emitting and has a validated net zero target, with the carbon removal industry growing significantly.
Episode 108: ‘Navigating the role of a Responsible CMO’ - 3-Part Mini Series’, Part 1 - Nick Lembo, Head of Marketing, Isometric
Q: Can marketing save the planet?
Yes, with some caveats, as marketing can drive cultural shifts and change when deployed effectively, but it needs to be combined with governmental action for meaningful change.
Episode 107: Navigating the Complexity of Sustainability Focused Sponsorship with Kerry McDonald, CEO - Orchard
Q: What is the most important piece of advice for anyone looking to get involved in sustainability-focused sponsorships?
Be authentic and do it for the right reasons.
Episode 107: Navigating the Complexity of Sustainability Focused Sponsorship with Kerry McDonald, CEO - Orchard
Q: What do you hope business looks like in 10 years time?
I hope people understand that it's never black and white.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
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Professions
Age Range
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Frequently Asked Questions About Can Marketing Save the Planet?

What is Can Marketing Save the Planet? about and what kind of topics does it cover?

Focused on the intersection of marketing and sustainability, this podcast invites professionals from various sectors, including marketers, CMOs, and sustainability consultants, to discuss the vital role marketing plays in promoting sustainable practices. Throughout its episodes, the conversation highlights topics such as authenticity in brand communication, the motivations behind consumer behavior regarding environmental issues, and effective strategies for brands to align their actions with sustainability goals. Unique insights emerge from each guest's expertise, ranging from behavioral science to ethical sponsorship, all driving towards actionable change in the marketing landscape. The podcast stands out for its commitment to addressing t... more

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How many listeners does Can Marketing Save the Planet? get?

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Which podcasts are similar to Can Marketing Save the Planet??

These podcasts share a similar audience with Can Marketing Save the Planet?:

1. The Martin Lewis Podcast
2. Begin Again with Davina McCall
3. The Rest Is Entertainment
4. Outrage + Optimism: The Climate Podcast
5. Uncensored CMO

How many episodes of Can Marketing Save the Planet? are there?

Can Marketing Save the Planet? launched 5 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Can Marketing Save the Planet??

Recent guests on Can Marketing Save the Planet? include:

1. Kerry McDonald
2. Tom Ellis
3. Leo Rayman
4. Adrian Ma
5. Rob Cobbold
6. Ozlem Senturk
7. Denise Hicks
8. Kian Bakhtiari

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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