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Artwork for Business Class: The Global Tourism Leadership Conversation

Business Class: The Global Tourism Leadership Conversation

Stephen Ekstrom
Tourism
Tourism Industry
Curiosity
Cleveland
Learn Tourism
Economic Development
Community Engagement
Visitor Experience
Leadership
Education
Destination Marketing Organizations
San Diego
Travel
Travel Experiences
Property Management
Sustainability
Digital Marketing
Alula
Hospitality
Community Partnerships

Business Class features conversations shaping the future of destinations, workforce development, regenerative tourism, leadership, and visitor economies. Presented by Learn Tourism | learntourism.org

PublishesWeeklyEpisodes223Founded5 years ago
Number of ListenersCategories
EducationSociety & CultureCoursesPlaces & Travel

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Artwork for Business Class: The Global Tourism Leadership Conversation

Latest Episodes

In this episode of Business Class, Stephen Ekstrom from Learn Tourism sits down with Wendy Haase-Roberts, President & CEO of Travel Santa Ana, to discuss the unique challenge of creating a destination organization from virtually nothing more than a n... more

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As America prepares to celebrate its 250th birthday, few destinations are more central to the story than Williamsburg, Virginia.

In this episode of Business Class, Learn Tourism's Stephen Ekstrom sits down with Edward Harris, President & CEO of Visi... more

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What does it take to transform perceptions, inspire a community, and lead a destination through change?

In this episode of Business Class, Learn Tourism's Stephen Ekstrom sits down with Peter Gamez, President & CEO of Visit Oakland, to explore the p... more

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What does it take to make career moves that everyone else thinks are impossible?

In this episode of Learn Tourism's Business Class podcast, Stephen Ekstrom sits down with Kristen Reynolds, President & CEO of Choose Chicago, to explore the mindset be... more

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Join us in this insightful episode of the Business Class Podcast as we catch up with Don Welsh, three years after his last appearance. As the President and CEO of Destinations International, Don shares his in-depth perspectives on the evolving challe... more

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Rachel Thompson, Executive Director of Visit Greater St. Cloud, joins Business Class to discuss destination stewardship, supporting small businesses, tourism leadership, and why the future of tourism still depends on human connection.

In this inspir... more

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What makes a destination unforgettable?

According to Andia Ravariere, CEO of the Nevis Tourism Authority, it starts with authenticity, community, and the courage to truly understand a place's spirit.

In this episode of Business Class, Stephen Ekstr... more

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Tourism is about far more than attracting visitors. It’s about building stronger communities, creating opportunity, protecting places, and empowering people to connect through meaningful experiences.

In this episode of Business Class, Stephen Ekstro... more

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Recent Guests

Kristen Reynolds
President and CEO of Choose Chicago
Choose Chicago
Episode: The Leap: How Kristen Reynolds Went from “Not Qualified” to Leading Chicago
Don Welsh
CEO of Destinations International (DI)
Destinations International
Episode: Conversation with Don Welsh, Destinations International: The Evolution of Tourism
Rachel Thompson
Executive Director of Visit Greater St. Cloud
Visit Greater St. Cloud
Episode: Helping Small Businesses Thrive Through Tourism with Rachel Thompson from Visit Greater St. Cloud
Andia Ravariere
CEO of Nevis Tourism Authority
Nevis Tourism Authority
Episode: Barefoot Luxury & Bold Leadership with Andia Ravariere of Nevis
Scott Larson
Executive Director at Visit Central Oregon
Visit Central Oregon
Episode: Front Door to Economic Development | Scott Larson, Visit Central Oregon
Kireem Swinton
President and CEO of Visit Baltimore
Visit Baltimore
Episode: More Than Visitors: Tourism for Community Impact with Kireem Swinton
Melody Burnett
President of Visit High Point
Visit High Point
Episode: Beyond Heads in Beds: High Point Is Redefines Destination Leadership
Carmen Bold
25 years' experience in the tourism and events industry; focus on workforce and industry capability
Learn Tourism
Episode: Tourism Isn’t Broken—We Just Forgot It’s a People Business
Santiago Corrada
President and CEO, Visit Tampa Bay
Visit Tampa Bay
Episode: Santiago Corrada: The Art and Heart of Tampa's Transformation

Hosts

Steve Ekstrom
Host of the Business Class and Learn Tourism programs, focusing on leadership, education, and industry growth within tourism.
Stephen Ekstrom
Co-host with focus on tourism education, leadership, and community building through Learn Tourism.

Talking Points

Recent interactions between the hosts and their guests.

The Leap: How Kristen Reynolds Went from “Not Qualified” to Leading Chicago
Q: How did you decide Chicago was the right home for your leadership?
I prioritized quality of life and the unique opportunity to impact a city I already loved, choosing a place where I could be deeply embedded in the community and find personal and professional happiness.
The Leap: How Kristen Reynolds Went from “Not Qualified” to Leading Chicago
Q: What has been the most transformative moment in your career journey?
Realizing that taking high-risk leaps and following my heart allowed me to move from a resort PR head to a convention-focused leader, proving that belief in oneself and willingness to work hard can redefine what's possible.
Beyond Heads in Beds: High Point Is Redefines Destination Leadership
Q: How do you balance heads in beds with broader destination development?
By expanding beyond traditional marketing metrics, building an inclusive brand, and aligning partnerships across government, business, and nonprofits, the city works to create a living, welcoming destination where residents feel pride and visitors find meaningful experiences.
Beyond Heads in Beds: High Point Is Redefines Destination Leadership
Q: What has been your best day at work?
A public art project completed in eight months that accelerated community engagement and visitor flow, including high-profile collaborations and rapid fundraising, stood out as the best day because it demonstrated the power of nimble teamwork and the ability to seize opportunities before others could.
Santiago Corrada: The Art and Heart of Tampa's Transformation
Q: What has changed most in those four years?
The city has shifted from focusing primarily on branding to leveraging multiple campaigns under Unlock Tampa Bay that marketing teams use to appeal to different audiences, while continuing to invest in infrastructure and a clear, authentic image of Tampa.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show frames a practical, career-focused view of the tourism industry, featuring leaders from DMOs, destination marketing, hospitality, and property management. Episodes center on leadership, community impact, storytelling, destination strategy, and the evolving role of technology and education in tourism. Guests range from city-brand chiefs to CEOs of tourism authorities, offering actionable insights for professionals pursuing careers in travel, hospitality, and destination marketing. The format tends to blend personal career journeys with strategic perspectives on industry growth, sustainability, and community engagement, making it useful for listeners who want to understand how leadership and collaboration drive tourism success acros... more

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2. Modern Wisdom

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this podcast launched 5 years ago and published 223 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Kristen Reynolds
2. Don Welsh
3. Rachel Thompson
4. Andia Ravariere
5. Scott Larson
6. Kireem Swinton
7. Melody Burnett
8. Carmen Bold

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