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Artwork for Business Class: The Global Tourism Leadership Conversation

Business Class: The Global Tourism Leadership Conversation

Stephen Ekstrom
Tourism
Tourism Industry
Economic Development
Cleveland
Curiosity
Learn Tourism
Community Engagement
Visitor Experience
Leadership
Education
Destination Marketing Organizations
San Diego
Property Management
Travel
Travel Experiences
Hospitality
Community Partnerships
Sustainability
Digital Marketing
Alula

Business Class features conversations shaping the future of destinations, workforce development, regenerative tourism, leadership, and visitor economies. Presented by Learn Tourism | learntourism.org

PublishesWeeklyEpisodes228Founded5 years ago
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EducationPlaces & TravelCoursesSociety & Culture

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Artwork for Business Class: The Global Tourism Leadership Conversation

Latest Episodes

Shauna Stewart has returned to lead Experience Olympia & Beyond for the third time — and she'll tell you it's the people who keep pulling her back. In this wide-ranging conversation, Shauna opens up about blending her work as a destination CEO with h... more

YouTube

When Mitch Whitten stepped into the role of President & CEO of Visit Fort Worth, he inherited more than a title—he took on the responsibility of guiding one of America's fastest-growing tourism destinations through a transformational moment.

In this... more

YouTube

What does it take to transform a destination from a beautiful place to visit into a place people truly connect with?

In this episode of Business Class, Learn Tourism's Stephen Ekstrom sits down with Rodrigo Esponda, Managing Director of the Los Cabo... more

YouTube

What kind of legacy are we creating through our work in tourism?

In this reflective and thought-provoking conversation, Tourism Cares CEO Greg Takehara shares lessons from more than two decades of advancing responsible tourism and building meaningfu... more

YouTube

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Recent Guests

Peter Gamez
President and CEO of Visit Oakland
Visit Oakland
Episode: Changing the Narrative: Peter Gamez on Leadership, Storytelling, and Oakland's Soul
Kristen Reynolds
President and CEO of Choose Chicago
Choose Chicago
Episode: The Leap: How Kristen Reynolds Went from “Not Qualified” to Leading Chicago
Don Welsh
CEO of Destinations International (DI)
Destinations International
Episode: Conversation with Don Welsh, Destinations International: The Evolution of Tourism
Rachel Thompson
Executive Director of Visit Greater St. Cloud
Visit Greater St. Cloud
Episode: Helping Small Businesses Thrive Through Tourism with Rachel Thompson from Visit Greater St. Cloud
Andia Ravariere
CEO of Nevis Tourism Authority
Nevis Tourism Authority
Episode: Barefoot Luxury & Bold Leadership with Andia Ravariere of Nevis
Scott Larson
Executive Director at Visit Central Oregon
Visit Central Oregon
Episode: Front Door to Economic Development | Scott Larson, Visit Central Oregon
Kireem Swinton
President and CEO of Visit Baltimore
Visit Baltimore
Episode: More Than Visitors: Tourism for Community Impact with Kireem Swinton
Melody Burnett
President of Visit High Point
Visit High Point
Episode: Beyond Heads in Beds: High Point Is Redefines Destination Leadership
Carmen Bold
25 years' experience in the tourism and events industry; focus on workforce and industry capability
Learn Tourism
Episode: Tourism Isn’t Broken—We Just Forgot It’s a People Business

Host

Stephen Ekstrom
Host of Learn Tourism podcast; co-host/interviewer and facilitator of conversations shaping destination leadership and workforce development.

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Talking Points

Recent interactions between the hosts and their guests.

The Leap: How Kristen Reynolds Went from “Not Qualified” to Leading Chicago
Q: How did you decide Chicago was the right home for your leadership?
I prioritized quality of life and the unique opportunity to impact a city I already loved, choosing a place where I could be deeply embedded in the community and find personal and professional happiness.
The Leap: How Kristen Reynolds Went from “Not Qualified” to Leading Chicago
Q: What has been the most transformative moment in your career journey?
Realizing that taking high-risk leaps and following my heart allowed me to move from a resort PR head to a convention-focused leader, proving that belief in oneself and willingness to work hard can redefine what's possible.
Beyond Heads in Beds: High Point Is Redefines Destination Leadership
Q: How do you balance heads in beds with broader destination development?
By expanding beyond traditional marketing metrics, building an inclusive brand, and aligning partnerships across government, business, and nonprofits, the city works to create a living, welcoming destination where residents feel pride and visitors find meaningful experiences.
Beyond Heads in Beds: High Point Is Redefines Destination Leadership
Q: What has been your best day at work?
A public art project completed in eight months that accelerated community engagement and visitor flow, including high-profile collaborations and rapid fundraising, stood out as the best day because it demonstrated the power of nimble teamwork and the ability to seize opportunities before others could.
Santiago Corrada: The Art and Heart of Tampa's Transformation
Q: What has changed most in those four years?
The city has shifted from focusing primarily on branding to leveraging multiple campaigns under Unlock Tampa Bay that marketing teams use to appeal to different audiences, while continuing to invest in infrastructure and a clear, authentic image of Tampa.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Business Class features conversations with tourism Leaders and industry professionals about shaping the future of destinations, workforce development, regenerative tourism, leadership, and visitor economies. Episodes center on leadership stories, destination stewardship, and practical strategies for DMOs and tourism organizations to drive community impact, sustainable growth, and resilient local economies. Notable throughlines include the role of storytelling, data-driven marketing, collaboration across public and private partners, and the integration of education and technology (including AI) to elevate destination management. The format tends to blend personal career journeys with actionable takeaways for destination leadership, making it... more

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1. Freakonomics Radio

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this podcast launched 5 years ago and published 228 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Peter Gamez
2. Kristen Reynolds
3. Don Welsh
4. Rachel Thompson
5. Andia Ravariere
6. Scott Larson
7. Kireem Swinton
8. Melody Burnett

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