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Artwork for Business Class: The Tourism Industry's Podcast

Business Class: The Tourism Industry's Podcast

Stephen Ekstrom
Tourism
Tourism Industry
Cleveland
Economic Development
Education
Visitor Experience
Destination Marketing Organizations
Community Engagement
Travel
Leadership
Travel Experiences
Property Management
Hospitality
Sustainability
Alula
Community Partnerships
Digital Marketing
Curiosity
Toronto
York County

Business Class is a podcast for those looking to make a living in tourism and traveling well. We host smart conversations with interesting people who built satisfying careers in the tourism workplace. Presented by the academy at Learn Tourism | learntourism.org

PublishesWeeklyEpisodes211Founded4 years ago
Number of ListenersCategories
CoursesSociety & CultureEducationPlaces & Travel

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Artwork for Business Class: The Tourism Industry's Podcast

Latest Episodes

Join us for an inspiring conversation with Joanna Bear, President and CEO of Visit Laguna Beach, as she shares her passion for travel, hospitality, and community stewardship. In this episode, Joanna discusses her journey from growing up in San Pedro ... more

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In this enlightening episode titled "On Life and Leadership," we sit down with Casandra Matej, the accomplished President and CEO of Visit Orlando. With over three decades of experience in the travel and tourism industry, Casandra shares the pivotal ... more

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In this episode of Business Class: The Learn Tourism Podcast, host Stephen Ekstrom welcomes Jorge L. Pérez, the newly appointed CEO of Discover Puerto Rico. With a career that spans venue management, entertainment, and major cultural events—including... more

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Few destinations embody fun quite like Panama City Beach, and few leaders embody resilience, creativity, and vision quite like Dan Rowe, President & CEO of Visit Panama City Beach. In the latest episode of the Business Class podcast, I had the chance... more

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Recent Guests

Joanna Bear
President and CEO of Visit Laguna Beach
Visit Laguna Beach
Episode: From Waves to Work: Joanna Bear's Inspired Life in Tourism
Casandra Matej
President and CEO of Visit Orlando with over 32 years in the travel and tourism industry.
Visit Orlando
Episode: On Life and Leadership with Visit Orlando's Casandra Matej
Jorge L. Pérez
CEO of Discover Puerto Rico since September 2025.
Discover Puerto Rico
Episode: A Vibrant New Chapter for Discover Puerto Rico: A Conversation with Jorge L. Pérez
Daniel Kuperschmid
President and CEO of San Diego Tourism Authority
San Diego Tourism Authority
Episode: Leading with Trust and Vision: Daniel Kuperschmid on the Business Class Podcast
Mike Testa
CEO of Visit Sacramento
Visit Sacramento
Episode: 🎙 From Underdog to Record-Breaker: Mike Testa’s Sacramento Story
Sebastian Torres Calderon
CEO of a property management company
Stay Unique
Episode: Leadership and Opportunity in Property Management
David Gilbert
Longtime leader behind Destination Cleveland and Greater Cleveland Sports Commission
Destination Cleveland and Greater Cleveland Sports Commission
Episode: From Cleveland, With Soul: David Gilbert on Leading with Purpose
Andrew Weir
A long-serving executive in the tourism industry, currently leading the marketing efforts for Destination Toronto.
Destination Toronto
Episode: Toronto's Superpower: Diversity, Design, and Destination Strategy with Andrew Weir
Philip Jones
Chief Tourism Officer for the Royal Commission for AlUla
Royal Commission for AlUla
Episode: Exploring the Future of Tourism with Philip Jones

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

From Waves to Work: Joanna Bear's Inspired Life in Tourism
Q: How would you like visitors to feel when they experience Laguna Beach for the first time?
Inspired by the beauty, creativity, and passion, leaving like there's still so much more to experience.
From Waves to Work: Joanna Bear's Inspired Life in Tourism
Q: How is that different than your best friends might describe you?
I'm more relaxed as in a friend. I'm not a great planner as a friend, but in my work life, I'm a very type A personality.
From Kansas to Oregon: A Journey Through Hospitality and Tourism with Jeff Knapp
Q: What advice would you give to somebody who's just starting out in hospitality?
Align yourself with places you want to learn from and show up with a positive attitude.
From Kansas to Oregon: A Journey Through Hospitality and Tourism with Jeff Knapp
Q: What's the greatest misconception about what you do?
That the primary goal is to fill hotels and generate revenue, rather than supporting the community's growth.
From Kansas to Oregon: A Journey Through Hospitality and Tourism with Jeff Knapp
Q: What's a critical lesson you learned from working with your grandfather and the hamburger stand that you carry with you to the work that you do now?
The lesson of hard work and the importance of building relationships through service.

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this podcast launched 4 years ago and published 211 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Joanna Bear
2. Casandra Matej
3. Jorge L. Pérez
4. Daniel Kuperschmid
5. Mike Testa
6. Sebastian Torres Calderon
7. David Gilbert
8. Andrew Weir

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