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Artwork for Building Better CMOs and Marketing Leaders

Building Better CMOs and Marketing Leaders

MMA Global / LightningPod

Marketing leaders are facing constant new challenges. If you want to stay ahead of the curve, listen to Building Better CMOs, from the nonprofit thinktank MMA Global. It's a podcast about the future of marketing and how marketers can get smarter & stronger, hosted by MMA CEO Greg Stuart. Greg interviews some of the wisest and most successful CMOs in the business, who share crucial insights about w... more

PublishesTwice monthlyEpisodes45Founded2 years ago
Number of ListenersCategories
BusinessMarketingManagement

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Artwork for Building Better CMOs and Marketing Leaders

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Full transcript⁠⁠⁠

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“Sometimes when you get to a fork in the road and you have to decide, am I going to stay in this job or take this new job? … It can feel like the weight of the world on your shoulders to m... more

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Full transcript⁠⁠

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“Knowing who you are then leads you to a place where you can start asking questions about how who you are shows up in the workplace,” says Stacy Hammond, Chief Marketing Officer at Charles Sc... more

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Full transcript⁠

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"You have to blend innovation with empathy, and effectively combine data-driven insights and creative storytelling," says Lisa Caputo, the Chief Marketing, Communication and Customer Experience ... more

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Full transcript

Watch this interview on YouTube

"There are still folks who feel like marketing is just fluff, it's just, 'make things pretty,'" says Lauren Beckstedt. Her mission, as CMO of the recreational boating company Brunswick, is to redef... more

YouTube

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Reviews

5.0 out of 5 stars from 28 ratings
  • Insightful Quality Marketing and Leadership Content

    Greg is a wonderful host and extracts informative perspectives of what it takes to be a marketing leader. Not only does the content focus on the marketing skills needed, but also the character and leadership traits required to succeed. This is a great listen for all marketers, no matter the experience.

    Apple Podcasts
    5
    TommyQMa
    United States2 years ago
  • Insights, informative and entertaining.

    Quality content that is not only informative but fun to listen to. Dynamic questions and Insightful answers with practical and actionable advice for marketers. The content’s reflection of humor and candor to the marketing industry is spot on!

    Apple Podcasts
    5
    Andrew Somer
    United States2 years ago
  • Real

    Greg gets into real discussions about substantive topics with leading chief marketing officers, and this provides valuable insights to truly understand the state of business and marketing.

    He is great at opening up CMOs to talk candidly.

    Apple Podcasts
    5
    1Prof
    United States2 years ago
  • Real, Down-to-Earth Conversations with CMOs

    “Building Better CMOs” is a wonderful view into the minds of the world’s best CMOs and is just as valuable a tool on character and leadership skills as it is on marketing strategy and insights. While these top CMOs all have different backgrounds and paths that led them to where they are today, they all share a tenacity, positivity, and real understanding of connection with their teams and consumers that is inspiring to hear (and take back to your own organization). This podcast is great for anyo... more

    Apple Podcasts
    5
    kchunka13
    United States2 years ago
  • Great leadership content

    Greg is a great host and love the goal of this podcast to inspire marketing leaders. Lots of things to consider and explore in my own role in the marketing ecosystem, it’s not JUST for CMOs!

    Apple Podcasts
    5
    Kh10388
    United States2 years ago

Chart Rankings

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Apple Podcasts
#233
Ireland/Business/Marketing

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1. Hidden Brain
2. The CMO Podcast
3. The Daily
4. Interesting Times with Ross Douthat
5. The Mel Robbins Podcast

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this podcast launched 2 years ago and published 45 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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