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Artwork for Building Better CMOs and Marketing Leaders

Building Better CMOs and Marketing Leaders

MMA Global / LightningPod
Customer Experience
Marketing
AI In Marketing
MMA Global
Marketing Strategies
Marketing Strategy
Financial Services
Leadership
Rideshare
Jaguar Land Rover
Consumer Engagement
Zillow
Driverless Cars
Marketing Metrics
Media Consumption Patterns
Entrepreneurship
Neuroscience
Behavioral Science
General Mills
Progresso

Marketing leaders are facing constant new challenges. If you want to stay ahead of the curve, listen to Building Better CMOs, from the nonprofit thinktank MMA Global. It's a podcast about the future of marketing and how marketers can get smarter & stronger, hosted by MMA CEO Greg Stuart. Greg interviews some of the wisest and most successful CMOs in the business, who share crucial insights about w... more

PublishesTwice monthlyEpisodes54Founded3 years ago
Number of ListenersCategories
MarketingManagementBusiness

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Artwork for Building Better CMOs and Marketing Leaders

Latest Episodes

Armin Molavi spent 20 years working in agencies before transitioning to client-side marketing at Hilton, then building a successful fractional CMO practice serving private equity-backed companies. Currently, he's the CMO at Instructure, which makes t... more

YouTube

Grace Kao has served as a marketing leader at some of the most influential consumer tech companies of our time, including Yahoo, Pandora, Instagram, Spotify, and now Snap, where she is the CMO. But one of the most important things for her career grow... more

YouTube

Amy Weisenbach, CMO of The New York Times, recalls some crucial advice she received early in her career: "Don't come to me and say, how do I do this? Come to me and say, here's the problem. Here's what I think I should do. What do you think?"

After ... more

YouTube

Starbucks Global Chief Brand Officer Tressie Lieberman learned early in her career that building a brand requires balancing two timelines: "brand over time and sales overnight." It's a philosophy she's carried through leadership roles at Pizza Hut, T... more

YouTube

Key Facts

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Recent Guests

Noha Abdalla
CMO of Choice Hotels with extensive experience in hospitality and marketing, previously at Hilton and Animal Planet.
Choice Hotels
Episode: Agentic AI and Emotional Connection with Noha Abdalla, CMO of Choice Hotels
Stacy Hammond
Chief Marketing Officer at Charles Schwab
Charles Schwab
Episode: Stacy Hammond, CMO of Charles Schwab: Cheerleader Leadership

Host

Greg Stuart
CEO of MMA Global, a nonprofit thinktank focused on accelerating marketing leadership and the impact of marketing on business outcomes.

Reviews

5.0 out of 5 stars from 28 ratings
  • Insightful Quality Marketing and Leadership Content

    Greg is a wonderful host and extracts informative perspectives of what it takes to be a marketing leader. Not only does the content focus on the marketing skills needed, but also the character and leadership traits required to succeed. This is a great listen for all marketers, no matter the experience.

    Apple Podcasts
    5
    TommyQMa
    United States2 years ago
  • Insights, informative and entertaining.

    Quality content that is not only informative but fun to listen to. Dynamic questions and Insightful answers with practical and actionable advice for marketers. The content’s reflection of humor and candor to the marketing industry is spot on!

    Apple Podcasts
    5
    Andrew Somer
    United States2 years ago
  • Real

    Greg gets into real discussions about substantive topics with leading chief marketing officers, and this provides valuable insights to truly understand the state of business and marketing.

    He is great at opening up CMOs to talk candidly.

    Apple Podcasts
    5
    1Prof
    United States2 years ago
  • Real, Down-to-Earth Conversations with CMOs

    “Building Better CMOs” is a wonderful view into the minds of the world’s best CMOs and is just as valuable a tool on character and leadership skills as it is on marketing strategy and insights. While these top CMOs all have different backgrounds and paths that led them to where they are today, they all share a tenacity, positivity, and real understanding of connection with their teams and consumers that is inspiring to hear (and take back to your own organization). This podcast is great for anyo... more

    Apple Podcasts
    5
    kchunka13
    United States2 years ago
  • Great leadership content

    Greg is a great host and love the goal of this podcast to inspire marketing leaders. Lots of things to consider and explore in my own role in the marketing ecosystem, it’s not JUST for CMOs!

    Apple Podcasts
    5
    Kh10388
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Genuine, candid interviews with top marketers offering actionable takeaways.
Thoughtful, leadership-focused conversations that blend strategy with practical execution.
Strong endorsement of the host's ability to pull insightful stories from CMOs.
High-quality guests and discussions that balance theory with real-world examples.

Talking Points

Recent interactions between the hosts and their guests.

Following People & Finding Purpose with Snap CMO Grace Kao
Q: What is the best advice you've ever been given?
Don't be afraid to fail, a lesson Grace learned from her mom that encourages her to innovate and iterate.
Every Touchpoint Tells a Story with The New York Times CMO Amy Weisenbach
Q: What do CMOs get wrong?
One of the biggest misses is the belief that brand building and performance marketing have to be a trade-off.
Every Touchpoint Tells a Story with The New York Times CMO Amy Weisenbach
Q: What is some of the best advice you've been given?
I love seeking out advice and I can't think of one singular piece because I have collected a basket of things that have stuck with me.
Brian Irving, CMO of Lyft: The Future of Rideshare
Q: What do CMOs get wrong?
CMOs often overlook the connection between marketing results and business objectives, focusing too much on creativity without considering the impact on business metrics.
Alex Craddock, CMO of Citi: Own Your Career & Know Your Motivation
Q: What do you think marketers get wrong?
Marketers often fail to challenge the status quo and take risks.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Building Better CMOs and Marketing Leaders showcases how top marketing executives navigate the evolving role of marketing in business. Episodes center on leadership, brand storytelling, customer experience, and the integration of AI and creator economy dynamics into strategic marketing. Guests span chief marketing officers from major brands, offering actionable insights on team leadership, data-driven decision making, and aligning marketing with growth and business goals. The show stands out for candid conversations, real-world leadership lessons, and a focus on delivering measurable impact in a rapidly changing landscape, making it valuable for senior marketers and aspiring CMOs alike.

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These podcasts share a similar audience with this podcast:

1. Pivot

How many episodes of this podcast are there?

this podcast launched 3 years ago and published 54 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Noha Abdalla
2. Stacy Hammond

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