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Peer Effect

James Johnson
Leadership
Artificial Intelligence
Networking
Fundraising
Coaching
Entrepreneurship
Authenticity
Communication
Company Culture
Scaling
Behavior
Founders
Venture Capital
Performance Management
Smallest Version Wins
Vision As Management Tool
Founder Loneliness
Chatgpt
Hyimpulse
Mckinsey & Company

Best way to scale? Your peers have the answers.This is the podcast for scaleup founders looking for insightful, actionable wisdom from some of the best operators around. Each week we’ll explore one secret that other founders and experts are using right now and how to implement it. It’s practical wisdom to build the company AND life you want. Hosted by renowned founder coach and advisor James Johns... more

PublishesTwice weeklyEpisodes211Founded5 years ago
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EntrepreneurshipBusiness

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Latest Episodes

Three exits in, Alex Fenton knows exactly what buyers look for, and it's not what most founders think. James and Alex talk through keeping every door open, why a three year plan beats a five year one, and the blunt piece of feedback from a manager th... more

James and Freddie tackle a question most founders won't say out loud: feeling insecure or competitive with your co-founder. They get into what's actually driving it, the conversation that fixes it faster than any amount of self-reflection, and the po... more

Antoine Pouppez co-founded neuroClues six years ago. Today it's raised over £25M and employs 40+ people across Belgium and France, building MedTech that treats neurological disorders through eye tracking.

His approach from day one: if it's core to t... more

A founder writes in asking why their team won't move faster. James Johnson and Freddie Birley take the question apart, and the real answer has almost nothing to do with the team.

They get into what actually causes execution to stall at Series A, the... more

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Recent Guests

Bethany Ayers
CEO/Operator guest discussing hiring, leadership and scaling
Peak? (context suggests executive leadership roles)
Episode: What a Hired Operator Sees That You Can't | Bethany Ayers
Will Gadsby Peet
Founder/CMO consultant with extensive marketing and storytelling experience
Episode: How to Know If Your Marketing Is Built on Guesswork | Will Gadsby Peet
Anders Hammerbäck
Co-founder and CEO of RedpineAI
RedpineAI
Episode: From VC to Founder: Building RedpineAI and Thinking 100x Bigger | Anders Hammerbäck
Mariane Bekker
Founder of Founders Bay
Founders Bay
Episode: How Mariane Bekker Built a Global Founder Network of 200K Using Community
Jasper Deprez
Founder and CEO of TerraSpark
TerraSpark
Episode: NASA Tried This in the 70s. Jasper Deprez's Startup Is Doing It Now.
Rafi Cohen
Co-founder and co-CEO of Verna
Verna
Episode: Why Co-CEOs Can Be a Superpower
Matthew Brown
Co-founder and co-CEO of Verna
Verna
Episode: Why Co-CEOs Can Be a Superpower
Serge Santos
CEO and co-founder of Funding Alternative Group
Funding Alternative Group
Episode: Capital Discipline, Debt & The 10-Year Founder Mindset | Dr. Serge Santos
Aaron Solomon
Founder of Ambl, real-time discovery and reservation platform
Ambl
Episode: How to Validate a Startup Idea (Before You Waste Time & Money) | Aaron Solomon, Ambl

Hosts

James Johnson
Host of Peer Effect; founder coach and advisor
Freddie Birley
Co-host of Peer Effect

Reviews

4.9 out of 5 stars from 42 ratings
  • A Refreshing Perspective on Life as Founder

    Anyone who has ever started a business (no matter the size) needs to listen to this podcast.

    Each guest offers a unique perspective, respective to their industry and experience. It offers a refreshing break from the narrative of 5am wake ups and instant success, and instead offers a very real insight into what building a business can be like.

    Apple Podcasts
    5
    Eilidhcopy
    United Kingdom3 years ago
  • James knows the podcasting game

    James has on some great guests, and he does a great job of getting insight and knowledge from them to help other business leaders.

    Apple Podcasts
    5
    yogastud
    United States3 years ago
  • Gotta Listen!

    I find that this show provides a fresh perspective in a fascinating industry. A must listen for sure!

    Apple Podcasts
    5
    ErmaTheLurker
    United States4 years ago
  • Great show and guests

    Love hearing all the unique and helpful stories on this show

    Apple Podcasts
    5
    IowaDavid
    United States4 years ago
  • Great advice!

    Every current and future leader needs to give this show a listen!

    Apple Podcasts
    5
    malloryck
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Genuine guests and practical takeaways, with a strong host delivering context.
Insightful coaching that helps founders turn challenges into growth opportunities.
Authentic, action-oriented conversations that translate to real-world execution.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

What’s the right way to network? - with Mark Shepherd, Gathr
Q: For founders listening, what is the one thing you think they should take away from thinking about networking?
Be yourself and focus on building genuine relationships in rooms that match your world view and values, because long-term value comes from trust and reciprocity rather than quick deals.
When Everything's Working, How Do You Avoid Getting Complacent? | Peer Effect Post Bag
Q: Sarah's question: when everything looks like it's working, how do you avoid getting complacent?
James and Freddie suggest pausing to acknowledge success, planning for the longer term, protecting focused time, and seeking accountability or collaboration to stay sharp and driven.
No Investors, No Problem - how George Sullivan has grown his bootstrapped business, The Sole Supplier, to drive £50million GMV per year
Q: So how do you feel that bootstrapping has led to success for you?
Bootstrapping allowed us to decide pace, avoid external pressure, and grow aggressively on our own terms. It gave us flexibility and a clear path to build an engine that serves customers and brands, while maintaining control over our leadership and vision.
How to Double Your Sales Team Performance: Why 78% Miss Target with Matt Milligan
Q: What is the core problem your product addresses in sales organizations?
Sales organizations struggle because a small fraction of reps hit targets while the majority lag, and traditional metrics miss the human factors that drive performance; Uhubs provides a data-driven framework combining numbers, assessments, and call data to identify capabilities and create a roadmap for improvement.
How Do I Scale as a Leader Without Losing What Made Me Effective? - The Peer Effect Post Bag
Q: How do you scale yourself as a leader without losing what made you effective in the first place?
The core answer centers on authenticity and attunement: acknowledge that you and the company will evolve, resist the trap of chasing an archetype, and deliberately design your role to stay aligned with your strengths while growing new skills. Build a team around what you're not great at, stay connected to what energizes you, and balance between being in and out of the day-to-day to sustain effectiveness.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Peer Effect

What is Peer Effect about and what kind of topics does it cover?

A practical, founder-focused show that rewards actionable coaching and real-world case studies. Across episodes, listeners hear a mix of mindset work for founders (fear, resilience, burnout) and hands-on guidance on scaling—covering topics from capital discipline and cash runway to co-CEO dynamics, hiring, and organizational health. Notable throughlines include practical governance, sustainable growth strategies, and honest conversations about the emotional side of scaling, exits, and long-term value creation. The format often pairs coaching-style Q&A with founder guests and veteran operators, delivering repeatable playbooks for scaleups and a candid view of the challenges along the journey.

A standout angle is the emphasis on personal dev... more

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Which podcasts are similar to Peer Effect?

These podcasts share a similar audience with Peer Effect:

1. The Rest Is Politics

How many episodes of Peer Effect are there?

Peer Effect launched 5 years ago and published 211 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Peer Effect?

Recent guests on Peer Effect include:

1. Bethany Ayers
2. Will Gadsby Peet
3. Anders Hammerbäck
4. Mariane Bekker
5. Jasper Deprez
6. Rafi Cohen
7. Matthew Brown
8. Serge Santos

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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