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BRAVE COMMERCE

Adweek
E-Commerce
Retail Media
Consumer Behavior
Digital Marketing
Ecommerce
Digital Commerce
Consumer Packaged Goods
Marketing
Sustainability
Innovation
Consumer Insights
Consumer Experience
Procter & Gamble
Influencer Marketing
Market Trends
Digital Transformation
Tiktok
Unilever
Marketing Strategy
Performance Marketing

MikMak Founder & CEO Rachel Tipograph and Profitero’s President Sarah Hofstetter tackle what’s relevant in eCommerce today for the world’s biggest brands. Each episode they’ll share tips worth millions in sales, while interviewing the bravest marketers on how to navigate eCommerce’s latest consumer and retailer dynamics.

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PublishesWeeklyEpisodes273Founded6 years ago
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ManagementBusinessMarketing

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Artwork for BRAVE COMMERCE

Latest Episodes

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Jim Lecinski, the marketer behind the “Zero Moment of Truth” framework during his time at Google and now Clinical Professor of Marketing at Northwestern University’s ... more

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Nicolle Pangis, VP of UCAN Advertising at Netflix, about building an advertising business inside one of the world’s most influential media companies.

Nicolle shares ... more

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Risa Cretella, Executive Vice President, Meals & Beverages at The Campbell's Company, about what it takes to evolve iconic brands while staying competitive in fast-mo... more

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Britt West, Chief Commercial Officer at Gallo, about what’s really behind wine’s recent decline—and what it will take to turn the category around.

Britt challenges c... more

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Recent Guests

Jim Lecinski
Clinical Professor of Marketing at Northwestern University's Kellogg School of Management
Northwestern Kellogg School of Management
Episode: Jim Lecinski on the New Zero Moment of Truth in the AI Era
Nicolle Pangis
VP of UCAN Advertising at Netflix
Netflix
Episode: Netflix’s Nicolle Pangis on Measurement, AI, and the Future of Streaming Advertising
Risa Cretella
EVP of Meals and Beverages at Campbell's
Campbell's
Episode: Campbell’s Risa Cretella on Reinventing Iconic Brands and Winning in Commoditized Categories
Britt West
Chief Commercial Officer, Galloan and Sterits
Galloan and Sterits
Episode: Gallo’s Britt West on Fixing Wine’s Relevance Problem and Recruiting the Next Generation
Helen Kurtz
Chief Marketing Officer
The Wine Group
Episode: The Wine Group’s Helen Kurtz on Speed to Market and Competing in a Crowded Category
Lara Vandenberg
CEO and founder of Assemble
Assemble
Episode: Assemble’s Lara Vandenberg on Rethinking Marketing Teams for a Faster, Fragmented World
Amy Luke Busker
Chief Commercial Officer (commercial lens) at Mizkan America
Mizkan America
Episode: Mizkan’s Amy Luke Busker on Breaking Silos and Leading Through Change Without Losing Direction
Zena Arnold
Chief Marketing Officer at Sephora US
Sephora
Episode: Sephora’s Zena Arnold on Navigating Trends, Shaping Discovery, and Marketing at the Speed of Culture
Dipesh Patel
Senior Director of Transformation and E-Commerce for Global OTC
Teva Pharmaceuticals
Episode: Teva Pharmaceuticals’ Dipesh Patel on Building Digital Capabilities in a Trust-First Category

Hosts

Rachel Tipograph
Co-host of Brave Commerce; Founder and CEO of MikMak
Sarah Hofstetter
Co-host of Brave Commerce; President/Chair roles at Profitero

Reviews

4.8 out of 5 stars from 141 ratings
  • 💎💎💎

    There are a lot of complex topics here that are wonderfully explained! I’m a PR coach for product founders and I’m always looking for more resources to recommend them! Love the diversity in the industries covered and the focus on thought leadership rather than just quick tips and tricks. For all my beauty founders, def recommend amorepacifics ep😍

    @gloriachoupr

    Apple Podcasts
    5
    _doremi101
    United States2 years ago
  • Required listening...

    Or keep paying consultants to tell you what you want to hear, not what you need to know.

    Apple Podcasts
    5
    BigHerm15
    United States3 years ago
  • A favorite!

    Brave Commerce has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

    Apple Podcasts
    5
    Dan1777999877
    United States3 years ago
  • Great take on the ever changing world of e-commerce

    Very educational show with different guest and thought leaders in the industry. Cool to hear different perspectives in the industry

    Apple Podcasts
    5
    Little_things93
    United States4 years ago
  • eCommerce Knowledge Gold

    This podcast has to be the number one resource for true thought leadership in the e-commerce space. The level of knowledge and expertise shared in every episode is leaps and bounds better than you can get anywhere else. I feel as if I took a master class after every new episode.

    Apple Podcasts
    5
    Billy Davison
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience finds hosts engaging and asks sharp questions that unlock deeper strategy.
Listeners praise actionable, snackable insights and high-caliber guests.
The show explains complex topics clearly and attracts diverse industry guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Netflix’s Nicolle Pangis on Measurement, AI, and the Future of Streaming Advertising
Q: Do you think advertisers perceive Netflix as a full-funnel platform, and how is Netflix helping them realize that?
Advertisers are beginning to see Netflix as a place for full-funnel impact due to scale, rapid measurement improvements with CTV integration, and an expanding set of offerings like conversion API and data collaborations that connect upper-funnel branding to lower-funnel actions.
Netflix’s Nicolle Pangis on Measurement, AI, and the Future of Streaming Advertising
Q: Tell me about what made you join Netflix in this capacity.
The opportunity to build something new at a company with unique assets and a strong platform for advertising was very compelling, and the breadth of potential to redefine how ads work at scale was a major draw.
Jim Lecinski on the New Zero Moment of Truth in the AI Era
Q: If I want to think about budget allocation and Zero Moments of Truth, how should I go about this?
Identify the Zero Moments for your brand using both internal research and external tools, then map where people seek answers and allocate resources—people, content, and channels—where those questions are being asked, such as specific retailer media networks or social platforms.
Gallo’s Britt West on Fixing Wine’s Relevance Problem and Recruiting the Next Generation
Q: What do you see as the playbook that's needed for the turnaround?
The playbook centers on three buckets—approachability, affordability, and cultural relevance—plus practical format and marketing changes that make wine feel accessible to a broader range of consumers. This includes simplifying the retail experience, exploring smaller formats like 200 ml tetra, and building culturally resonant partnerships to recruit new drinkers.
The Wine Group’s Helen Kurtz on Speed to Market and Competing in a Crowded Category
Q: What makes Helen's background unique for the Wine Group role?
Helen shares a path from consumer goods to wine, highlighting openness to non-traditional backgrounds and a strong marketing function focus, which the Wine Group valued for cross-category perspective and leadership flexibility.

Audience Metrics

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Frequently Asked Questions About BRAVE COMMERCE

What is BRAVE COMMERCE about and what kind of topics does it cover?

The show focuses on eCommerce, D2C, and retail media strategy with a strong emphasis on practical, revenue-driving tactics. Episodes feature executives from leading consumer brands and platforms, discussing topics like omnichannel growth, AI-enabled shopping, visual search, retail partnerships, and the evolving landscape of digital commerce. A notable pattern is how guests bring cross-functional expertise—from brand storytelling to data-driven marketing—and how leadership principles, empathy, and customer-centric partnerships shape successful go-to-market moves. The podcast often surfaces bold ideas, high-caliber guest rosters, and concise, actionable takeaways ideal for marketers, agency professionals, and brand leaders looking to stay ahe... more

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Which podcasts are similar to BRAVE COMMERCE?

These podcasts share a similar audience with BRAVE COMMERCE:

1. Planet Money
2. The Indicator from Planet Money
3. HBR IdeaCast
4. How I Built This with Guy Raz
5. NPR News Now

How many episodes of BRAVE COMMERCE are there?

BRAVE COMMERCE launched 6 years ago and published 273 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on BRAVE COMMERCE?

Recent guests on BRAVE COMMERCE include:

1. Jim Lecinski
2. Nicolle Pangis
3. Risa Cretella
4. Britt West
5. Helen Kurtz
6. Lara Vandenberg
7. Amy Luke Busker
8. Zena Arnold

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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