Rephonic
Artwork for BRAVE COMMERCE

BRAVE COMMERCE

Adweek
E-Commerce
Retail Media
Consumer Behavior
Digital Marketing
Ecommerce
Digital Commerce
Consumer Packaged Goods
Marketing
Sustainability
Innovation
Consumer Experience
Consumer Insights
Procter & Gamble
Unilever
Influencer Marketing
Market Trends
Digital Transformation
Artificial Intelligence
Tiktok
Marketing Strategy

MikMak Founder & CEO Rachel Tipograph and Profitero’s President Sarah Hofstetter tackle what’s relevant in eCommerce today for the world’s biggest brands. Each episode they’ll share tips worth millions in sales, while interviewing the bravest marketers on how to navigate eCommerce’s latest consumer and retailer dynamics.

Hosted on Acast. See acast.com/privacy for more information.

PublishesWeeklyEpisodes279Founded6 years ago
Number of ListenersCategories
MarketingManagementBusiness

Listen to this Podcast

Artwork for BRAVE COMMERCE

Latest Episodes

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Mindy Shaltry, VP of Omnichannel Marketing & Activation, Mondelēz U.S., and Wes Saraceni, VP of Consumer Experience U.S. at Mondelēz International, about why today's ... more

On this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter are joined by Mike Westgate, Sector Lead, Retail, Global Business Solutions at TikTok, and Ben Sylvan, Senior Vice President, Connected Media Team at Keurig Dr Pepper. Bringing ... more

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Branden Goodman, Head of Media & Marketing Capabilities, Beauty & Wellbeing US at Unilever, about how brands must adapt as algorithm-driven discovery reshapes consume... more

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter sit down with Felicia Zhang, Head of Marketing at Bar Keeper's Friend, to discuss what it takes to modernize an iconic brand while maintaining the trust that made it successful ... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Pivot
PivotNew York Magazine
The CMO Podcast
The CMO PodcastvYve & Jim Stengel
The Prof G Pod with Scott Galloway
The Prof G Pod with Scott GallowayVox Media Podcast Network
Prof G Markets
Prof G MarketsVox Media Podcast Network

Recent Guests

Mike Westgate
Sector lead of retail and global business solutions at TikTok
TikTok
Episode: TikTok & Keurig Dr Pepper on Turning Cultural Moments into Measurable Growth
Ben Sylvan
Senior Vice President of Connected Media Team at Keurig Dr Pepper
Keurig Dr Pepper
Episode: TikTok & Keurig Dr Pepper on Turning Cultural Moments into Measurable Growth
Branden Goodman
Head of media and marketing capabilities for beauty and well-being in the US at Unilever
Unilever
Episode: Unilever's Branden Goodman on the New Rules of Consumer Discovery
Bob Liodice
CEO of the ANA
Association of National Advertisers
Episode: ANA’s Bob Liodice on Media Transparency, AI, and the Future of Marketing
Jim Lecinski
Clinical Professor of Marketing at Northwestern University's Kellogg School of Management
Northwestern Kellogg School of Management
Episode: Jim Lecinski on the New Zero Moment of Truth in the AI Era
Nicolle Pangis
VP of UCAN Advertising at Netflix
Netflix
Episode: Netflix’s Nicolle Pangis on Measurement, AI, and the Future of Streaming Advertising
Risa Cretella
EVP of Meals and Beverages at Campbell's
Campbell's
Episode: Campbell’s Risa Cretella on Reinventing Iconic Brands and Winning in Commoditized Categories
Britt West
Chief Commercial Officer, Galloan and Sterits
Galloan and Sterits
Episode: Gallo’s Britt West on Fixing Wine’s Relevance Problem and Recruiting the Next Generation
Helen Kurtz
Chief Marketing Officer
The Wine Group
Episode: The Wine Group’s Helen Kurtz on Speed to Market and Competing in a Crowded Category

Hosts

Sarah Hofstetter
Host of Brave Commerce, President of Profitero, former leadership roles in brand and eCommerce.
Rachel Tipograph
Co-host and founder/CEO involved in growth and marketing technology.

Reviews

4.8 out of 5 stars from 141 ratings
  • 💎💎💎

    There are a lot of complex topics here that are wonderfully explained! I’m a PR coach for product founders and I’m always looking for more resources to recommend them! Love the diversity in the industries covered and the focus on thought leadership rather than just quick tips and tricks. For all my beauty founders, def recommend amorepacifics ep😍

    @gloriachoupr

    Apple Podcasts
    5
    _doremi101
    United States2 years ago
  • Required listening...

    Or keep paying consultants to tell you what you want to hear, not what you need to know.

    Apple Podcasts
    5
    BigHerm15
    United States4 years ago
  • A favorite!

    Brave Commerce has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

    Apple Podcasts
    5
    Dan1777999877
    United States4 years ago
  • Great take on the ever changing world of e-commerce

    Very educational show with different guest and thought leaders in the industry. Cool to hear different perspectives in the industry

    Apple Podcasts
    5
    Little_things93
    United States4 years ago
  • eCommerce Knowledge Gold

    This podcast has to be the number one resource for true thought leadership in the e-commerce space. The level of knowledge and expertise shared in every episode is leaps and bounds better than you can get anywhere else. I feel as if I took a master class after every new episode.

    Apple Podcasts
    5
    Billy Davison
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Engaging, insightful, and actionable—guests offer hard evidence and practical takeaways.
High-caliber guests and strong host dynamics make complex eCommerce topics approachable.
Listeners praise concise, master-class style episodes with real-world applicability.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Unilever's Branden Goodman on the New Rules of Consumer Discovery
Q: What role does MMM play in measuring ROI for thousands of content pieces?
MMM provides a backward-looking baseline linking media investments to incremental sales, while faster signals and cultural metrics offer near-term guidance for optimization.
Unilever's Branden Goodman on the New Rules of Consumer Discovery
Q: How do you balance automation with the need for human-led creative?
Automation handles adaptation and distribution; humans must own strategy, partnerships, and the final creative direction to preserve taste, relevance, and brand credibility.
Unilever's Branden Goodman on the New Rules of Consumer Discovery
Q: What does it mean for Unilever to be 'social first' in practice?
It means feeding the algorithm with content that is genuinely interesting to audiences, focusing on the interest graph rather than just who you follow, and ensuring creative stays human-centered while leveraging AI to scale.
ANA’s Bob Liodice on Media Transparency, AI, and the Future of Marketing
Q: What's still as broken as it was 10, 15 years ago in the industry?
Transparency in the media supply chain remains the core issue, with information flow being limited by parochial practices, leading to misaligned incentives and suboptimal decision-making for brands.
Netflix’s Nicolle Pangis on Measurement, AI, and the Future of Streaming Advertising
Q: Do you think advertisers perceive Netflix as a full-funnel platform, and how is Netflix helping them realize that?
Advertisers are beginning to see Netflix as a place for full-funnel impact due to scale, rapid measurement improvements with CTV integration, and an expanding set of offerings like conversion API and data collaborations that connect upper-funnel branding to lower-funnel actions.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About BRAVE COMMERCE

What is BRAVE COMMERCE about and what kind of topics does it cover?

This show centers on the intersection of eCommerce, marketing, and retail strategy, often featuring leaders who are shaping how brands compete in a fast-changing digital ecosystem. Across episodes, listeners hear practical perspectives on measurement, AI-enabled marketing, in-store and online discovery, brand-building in legacy categories, and innovative go-to-market models—from in-house agencies to talent marketplaces. Noteworthy themes include the balance between speed and accuracy in regulated industries, the rising importance of data-driven decision making, and how large, traditional brands reinvent themselves with insurgent-like strategies. The conversations tend to blend tactical playbooks with broader industry context, making it valu... more

Where can I find podcast stats for BRAVE COMMERCE?

Rephonic provides a wide range of podcast stats for BRAVE COMMERCE. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to BRAVE COMMERCE and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does BRAVE COMMERCE get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for BRAVE COMMERCE, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for BRAVE COMMERCE?

Rephonic provides comprehensive predictive audience data for BRAVE COMMERCE, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does BRAVE COMMERCE have?

To see how many followers or subscribers BRAVE COMMERCE has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to BRAVE COMMERCE?

These podcasts share a similar audience with BRAVE COMMERCE:

1. Pivot
2. The CMO Podcast
3. The Prof G Pod with Scott Galloway
4. Prof G Markets
5. Raging Moderates with Scott Galloway and Jessica Tarlov

How many episodes of BRAVE COMMERCE are there?

BRAVE COMMERCE launched 6 years ago and published 279 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact BRAVE COMMERCE?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for BRAVE COMMERCE?

Rephonic pulls ratings and reviews for BRAVE COMMERCE from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for BRAVE COMMERCE?

Rephonic provides full transcripts for episodes of BRAVE COMMERCE. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on BRAVE COMMERCE?

Recent guests on BRAVE COMMERCE include:

1. Mike Westgate
2. Ben Sylvan
3. Branden Goodman
4. Bob Liodice
5. Jim Lecinski
6. Nicolle Pangis
7. Risa Cretella
8. Britt West

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days