Rephonic
Artwork for Brandy
Branding
Motif Brands
Rebranding
Google
Red Bull
Dunkin
Five Below
Starbucks
Firestone
Positioning
Social Media
Marketing
LEGO
Munchkins
Christmas
Super Bowl
Honda
Coca-Cola
Gift Cards
Brand Deficit

Top 3% Podcast. Brandy features candid brand and marketing conversations over cocktails with Reilly Newman and Scott Saunders, the rebranding experts behind the award-winning brand transformation studio Motif Brands. Infusing 40+ years of combined strategy and rebranding experience, each round delivers a high-proof concentration of brand positioning, marketing, and behavioral science. Learn to unl... more

PublishesWeeklyEpisodes124Founded2 years ago
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MarketingBusiness

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Artwork for Brandy

Latest Episodes

What if the closest thing to the philosopher's stone (the mythical substance that transforms ordinary materials into gold) already exists in business?

In this episode of Brandy, Reilly Newman and Scott Saunders make the case that rebranding is alche... more

YouTube

Advertising tells people you're great. A sample proves it.

Free samples are one of the oldest conversion tools in business and consistently one of the most underestimated. While brands pour budget into ads that interrupt, sampling creates an experie... more

YouTube

Hello Q3! Every new quarter, founders feel the itch to rebrand, but boredom isn't a strategy.

Rebranding experts Reilly Newman and Scott Saunders of Motif Brands break down the real difference between brand adaptation (constant, healthy) and a true... more

YouTube

Most brands don't die from bad design. They die from becoming indistinguishable.

Blanding is what happens when a brand strips away everything that made it recognizable (the personality, the heritage, the visual distinction) in pursuit of looking cle... more

YouTube

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Hosts

Scott Saunders
Co-host and branding/strategy expert at Motif Brands; extensive experience in brand transformation and strategy.
Reilly Newman
Co-host and branding expert at Motif Brands; known for brand development and storytelling.

Reviews

5.0 out of 5 stars from 61 ratings
  • Grateful business owner

    As a business owner the Brandy Podcast has been such an inspiring listen. Reilly and Scott have a really unique way of thinking…. creative, intentional, and genuine.

    The way they approach business and life has helped me slow down, refocus, and think more deeply about the “why” behind what I’m building with my business.

    Every episode shares new ideas and gives me a fresh perspective on things I often wouldn’t have even considered or thought about. It’s one of the few podcasts that consistently... more

    Apple Podcasts
    5
    Michael H, Vogt
    United States9 months ago
  • Best Branding Podcast!

    Insightful and easy to enjoy. It has helped me and my business grow

    Apple Podcasts
    5
    NoodleQ225
    United Statesa year ago
  • Brandy is a solid 10/10 ⭐️

    Reilly and Scott create a relaxed vibe that feels like you’re just hanging out with them, but you’re also learning excellent brand insights! This podcast is the perfect companion for your morning commute to start the day off right. 100% recommend it!

    Apple Podcasts
    5
    RyanFlores01
    United Statesa year ago
  • Outstanding Podcast

    “Brandy” podcast is an absolute treasure—insightful, engaging, and genuinely entertaining. The hosts are industry experts who clearly know their stuff, offering deep, strategic insights into branding, business development, and how to position your company for success in today’s competitive market. Every episode delivers value, making complex concepts accessible and actionable. A must-listen for anyone serious about building a strong, standout brand.

    Apple Podcasts
    5
    Captain#56
    United Statesa year ago
  • Thoughtful, Inspiring and Real

    Reilly Newman and Scott Saunders bring genuine connection and fresh perspectives to every episode. Brandy podcast is a refreshing mix of deep conversations, creative energy and practical wisdom. A must-listen for anyone who loves branding, storytelling and meaningful dialogue.

    Apple Podcasts
    5
    JAVIC805
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests and experts are praised for deep dives that remain approachable and entertaining, with a strong focus on brand strategy and consumer psychology.
Reviews frequently note the hosts' balanced, conversational style as a standout strength.
Listener feedback highlights the show's practical branding insights and the hosts' ability to translate theory into actionable tactics.
Audience sentiments emphasize the show's energy, clarity, and useful case studies for real-world branding challenges.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Q&A: Renaming and Rebranding
Q: What should be the first question a company asks when considering renaming or rebranding?
The first question should be: why rename? Understanding the purpose behind the rename guides every subsequent decision about strategy, naming, and how you communicate the change to the market.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Brandy

What is Brandy about and what kind of topics does it cover?

Two branding-focused hosts share concise, practical conversations on brand strategy, storytelling, and consumer psychology, often anchored by real-world case studies. Episodes explore naming, visual identity, retail signaling, social media, AI-enabled buying, and how to maintain pricing power and brand equity without over-relying on marketing spend. The format favors clear frameworks, thoughtful anecdotes, and actionable takeaways for founders, marketers, and designers seeking to steer brand value through coherent positioning and touchpoints. A standout trait is the blend of deep branding theory with accessible, wartime-style pragmatism, plus regular reference to industry trends and notable brand examples. Listeners likely value tangible gu... more

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How many listeners does Brandy get?

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How many subscribers and views does Brandy have?

To see how many followers or subscribers Brandy has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Brandy?

These podcasts share a similar audience with Brandy:

1. The AI Daily Brief: Artificial Intelligence News and Analysis
2. Pivot

How many episodes of Brandy are there?

Brandy launched 2 years ago and published 124 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Brandy?

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Where can I see ratings and reviews for Brandy?

Rephonic pulls ratings and reviews for Brandy from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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