Rephonic
Artwork for Brandroad
Branding
Zalando
Creativity
Distinctive Brand Assets
Brand Differentiation
Hublot
Retail
Homes.com
Differentiation
Distinctiveness
Brand Management
Humor In Advertising
Mark Ritson
Veuve Clicquot
Rego Music
Brand Awareness
Madame Clicquot
Apple
Spotify
Quincy Jones

Cos'è davvero una marca? Che ruolo hanno i brand nella società e nella vita delle persone? Io sono Matteo Lusiani e vi racconterò il mio viaggio alla ricerca della risposta a queste domande. Con interviste ai professionisti che hanno fatto la storia del branding, del design e della pubblicità in Italia.

PublishesDailyEpisodes32Founded4 years ago
Number of ListenersCategories
MarketingBusiness

Listen to this Podcast

Artwork for Brandroad

Latest Episodes

Lavazza is a true Italian cultural icon. It has earned this status primarily thanks to its many product innovations and advertising: from Carosello, through the numerous popular testimonials in Italy, to the recent global campaign «Pleasure Makes Us ... more

Lavazza è una vera e propria icona culturale italiana. Ha guadagnato questo status soprattutto grazie alle molte innovazioni di prodotto e alla pubblicità: a partire da Carosello, passando per i molti testimonial popolari in Italia, fino alla recente... more

Veuve Clicquot Champagne has one of the most fascinating founding stories ever told — truly worthy of a novel — yet the reason it’s most famous is far simpler: its yellow label.

Technically, this element is known as a distinctive asset.

We discuss ... more

Lo champagne Veuve Clicquot ha una delle storie di fondazione più avvincenti che esistano, davvero degna di un romanzo, eppure il motivo per cui è più famoso è molto più semplice: la sua etichetta gialla.

Tecnicamente questo elemento si chiama disti... more

Key Facts

Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Jenny Romanyuk
Professor and researcher focused on distinctive brand assets
Lerenberg Basin Institute (note: spelled in episode)
Episode: [IT] 3:2 Come si riconosce un brand (con Jenni Romaniuk)
Mark Ritson
Marketing and Brand Management Consultant; founder of the Mini MBA
Independent consultant
Episode: [EN] Season 3: Branding, now! (Introduction)
Jenni Romaniuk
Professor and Researcher at the Ehrenberg-Bass Institute; author
Ehrenberg-Bass Institute
Episode: [EN] Season 3: Branding, now! (Introduction)
Carlo Colpo
Chief Marketing Officer
Lavazza Group
Episode: [EN] Season 3: Branding, now! (Introduction)
Erik Kessels
Artist, curator and designer; creative partner
KesselsKramer
Episode: [EN] Season 3: Branding, now! (Introduction)
Jenny Romanuk
Lecturer and researcher at Lerenberg Buzz Institute, author
Episode: [IT] Stagione 3: Branding, adesso! (Introduzione)
Eric Kessels
Artist, curator, designer; creative partner at Kessels Kramer
Kessels Kramer
Episode: [IT] Stagione 3: Branding, adesso! (Introduzione)
Sergio Spaccavento
Direttore creativo, autore per cinema/televisione/radio; presidente dell'Osservatorio Feldman
Osservatorio Feldman; Brand consultant
Episode: Brand e umorismo (con Sergio Spaccavento) – Live@ForumRetail25
Eloisa Siclari
General Manager Southern Europe of Zalando
Zalando
Episode: Zalando: l’evoluzione di un brand (con Eloisa Siclari) – Live@ForumRetail25

Host

Matteo Lusiani
Host of Brandroad; branding consultant with affiliation to Brandroad

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#53
Italy/Business/Marketing
Apple Podcasts
#240
France/Business/Marketing
Apple Podcasts
#136
Mexico/Business/Marketing
Apple Podcasts
#171
India/Business/Marketing
Apple Podcasts
#180
Norway/Business/Marketing
Apple Podcasts
#204
Brazil/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Speciale: Il brand come esperienza (con Karin Zaghi, Marco Rinaldo e Luca Rinaldo)
Q: What makes music a central part of the retail experience rather than background filler?
Music is used to craft a coherent, immersive environment that reinforces the brand's message, extends dwell time, and enhances perceived value, especially when the playlist is tailored to the brand and kept distinct from mainstream hits.
Speciale: Il brand come esperienza (con Karin Zaghi, Marco Rinaldo e Luca Rinaldo)
Q: How did Rego Music evolve from a label in Dublin to a global ally for brands like Apple and Spotify?
Rego Music built a direct, artist-first catalog and established strategic partnerships with major platforms, enabling direct contracts and curated music offerings for brands, which helped scale and standardize licensing and distribution across markets.
[EN] 3:1 How to differentiate a brand (with Mark Ritson)
Q: How do you measure brand differentiation beyond purely unique attributes?
Ritson explains a middle ground: focus on how a brand is perceived as different from competitors through a combination of mental associations and distinctive assets, rather than chasing true uniqueness.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Brandroad

What is Brandroad about and what kind of topics does it cover?

A deep dive into branding, differentiation, and the role of creativity in building strong brands. Episodes feature leading thinkers and practitioners from academia and industry, with practical frameworks, case studies, and cross-disciplinary perspectives on how brands gain memory, trust, and cultural relevance. Notable strengths include a global, expert lineup (academics and senior practitioners), a focus on distinctive brand assets, narrative capital, and the evolving role of brand leadership in data-rich environments. Listeners include marketing professionals, brand managers, designers, and students who want actionable insights alongside theory from respected authorities in branding, advertising, and retail.

Where can I find podcast stats for Brandroad?

Rephonic provides a wide range of podcast stats for Brandroad. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Brandroad and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Brandroad get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Brandroad, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Brandroad?

Rephonic provides comprehensive predictive audience data for Brandroad, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Brandroad have?

To see how many followers or subscribers Brandroad has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Brandroad?

These podcasts share a similar audience with Brandroad:

1. BRANDY | Storie di Brand Daily Show
2. Il Caffettino di Mario Moroni
3. Non hanno un amico
4. Indagini
5. 6 Minute English

How many episodes of Brandroad are there?

Brandroad launched 4 years ago and published 32 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Brandroad?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Brandroad?

Rephonic pulls ratings and reviews for Brandroad from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Brandroad?

Rephonic provides full transcripts for episodes of Brandroad. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Brandroad?

Recent guests on Brandroad include:

1. Jenny Romanyuk
2. Mark Ritson
3. Jenni Romaniuk
4. Carlo Colpo
5. Erik Kessels
6. Jenny Romanuk
7. Eric Kessels
8. Sergio Spaccavento

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days