Brandroad
Matteo LusianiCos'è davvero una marca? Che ruolo hanno i brand nella società e nella vita delle persone? Io sono Matteo Lusiani e vi racconterò il mio viaggio alla ricerca della risposta a queste domande. Con interviste ai professionisti che hanno fatto la storia del branding, del design e della pubblicità in Italia.
| Publishes | Weekly | Episodes | 22 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language |  Italian | Categories | BusinessMarketing | ||
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Latest Episodes
Nel 1978, Brian Smith si è appena laureato in ragioneria dopo dieci anni di studi ed è certo di una cosa: non farà mai il ragioniere. Invece si trasferirà dall'Australia agli Stati Uniti e fonderà UGG, vendendo solo 28 paia di scarponcini nel primo a... more
Nella sala trading della ci sono cartoni di pizza e bottiglie di liquore. I dipendenti vagano per l’ufficio spaesati. È il 15 settembre del 2008 e la banca d’affari Lehman Brothers è appena fallita. Negli anni che seguono, le abitudini di miliardi di... more
È iniziato tutto con una banconota da cento dollari posata sul bancone del lussuoso 11 Howard Hotel di New York. Ad allungare questa mancia esorbitante è Anna Delvey, una ragazza che si finge ricca e riuscirà a convincere quasi tutta New York che lo ... more
Nel 1998 il calciatore brasiliano Ronaldo appare in una storica campagna di Pirelli nella posa del Cristo Redentore di Rio de Janeiro, con la gamba sinistra alzata e il battistrada di uno pneumatico impresso sotto il piede. Il claim è ≪La potenza è n... more
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Apple Podcasts | #191 | Italy/Business/Marketing |
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Which podcasts are similar to Brandroad?
These podcasts share a similar audience with Brandroad:
1. BRANDY | Storie di Brand Daily Show
2. Il Caffettino di Mario Moroni
How many episodes of Brandroad are there?
Brandroad launched 3 years ago and published 22 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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