
Cos'è davvero una marca? Che ruolo hanno i brand nella società e nella vita delle persone? Io sono Matteo Lusiani e vi racconterò il mio viaggio alla ricerca della risposta a queste domande. Con interviste ai professionisti che hanno fatto la storia del branding, del design e della pubblicità in Italia.
| Publishes | Daily | Episodes | 32 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||

Lavazza is a true Italian cultural icon. It has earned this status primarily thanks to its many product innovations and advertising: from Carosello, through the numerous popular testimonials in Italy, to the recent global campaign «Pleasure Makes Us ... more
Lavazza è una vera e propria icona culturale italiana. Ha guadagnato questo status soprattutto grazie alle molte innovazioni di prodotto e alla pubblicità: a partire da Carosello, passando per i molti testimonial popolari in Italia, fino alla recente... more
Veuve Clicquot Champagne has one of the most fascinating founding stories ever told — truly worthy of a novel — yet the reason it’s most famous is far simpler: its yellow label.
Technically, this element is known as a distinctive asset.
We discuss ... more
Lo champagne Veuve Clicquot ha una delle storie di fondazione più avvincenti che esistano, davvero degna di un romanzo, eppure il motivo per cui è più famoso è molto più semplice: la sua etichetta gialla.
Tecnicamente questo elemento si chiama disti... more
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How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
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Recent interactions between the hosts and their guests.
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A deep dive into branding, differentiation, and the role of creativity in building strong brands. Episodes feature leading thinkers and practitioners from academia and industry, with practical frameworks, case studies, and cross-disciplinary perspectives on how brands gain memory, trust, and cultural relevance. Notable strengths include a global, expert lineup (academics and senior practitioners), a focus on distinctive brand assets, narrative capital, and the evolving role of brand leadership in data-rich environments. Listeners include marketing professionals, brand managers, designers, and students who want actionable insights alongside theory from respected authorities in branding, advertising, and retail.
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Brandroad launched 4 years ago and published 32 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Brandroad include:
1. Jenny Romanyuk
2. Mark Ritson
3. Jenni Romaniuk
4. Carlo Colpo
5. Erik Kessels
6. Jenny Romanuk
7. Eric Kessels
8. Sergio Spaccavento
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