Branding over Wine
BrandingmagMarketing and branding are among the main business growth drivers, but their priority in the boardroom is often overlooked. more
| Publishes | Infrequently | Episodes | 14 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketingManagement | ||||
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Latest Episodes
“Heineken is called ‘The Chairman’ in Nigeria. So, we give that flexibility to Nigeria to call it ‘The Chairman’, but we do not need to create a global campaign saying the ‘Chairman’ from Amsterdam. . . . We give that flexibility. That's how we opera... more
“We often categorize our worlds as B2B or B2C. To cut to the center, we should say that all the work we’re doing is really B2H–business to human. If you put the human being in the center, suddenly you have an organizing principle to say, ‘How do I cr... more
“Technology is the great equalizer, but Poetry (the intangible benefits of creativity) is what really makes a difference.” more
“Strong brands are not made by accident. They are made by design.” – Kris Michiels more
“If you have fuzzy definitions, you can’t measure them. And therefore, you can’t say if you’re right or not.” more
“Some of the values of these companies are also something that speaks to a lot of people.” more
“How could your business build a strategy, a plan, or even a product to help you prepare for how those consumer needs might be met in that distant future?” more
“You have to stay in business – and you not only have to stay in business, but you have to be profitable. Otherwise, you lose your capacity to help.” more
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Chart Rankings
Apple Podcasts | #179 |  Hong Kong/Business/Marketing |
Audience
Listeners, engagement and demographics and more for this podcast.
| Gender Skew | Engagement Score | Primary Location | |||
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Branding over Wine launched 3 years ago and published 14 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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