
Marketing and branding are among the main business growth drivers, but their priority in the boardroom is often overlooked.
Each month we’re inviting one international marketer or brand manager we admire for a candid conversation about how to grow viable brands and businesses. Let’s see what worked and, just as important, what didn’t work for these amazing practitioners by addressing the hurdles o... more
| Publishes | Infrequently | Episodes | 14 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Categories | MarketingManagementBusiness | ||||

“Heineken is called ‘The Chairman’ in Nigeria. So, we give that flexibility to Nigeria to call it ‘The Chairman’, but we do not need to create a global campaign saying the ‘Chairman’ from Amsterdam. . . . We give that flexibility. That's how we opera... more
“We often categorize our worlds as B2B or B2C. To cut to the center, we should say that all the work we’re doing is really B2H–business to human. If you put the human being in the center, suddenly you have an organizing principle to say, ‘How do I cr... more
“Technology is the great equalizer, but Poetry (the intangible benefits of creativity) is what really makes a difference.”
McDonald's Global CCO @ DDB, Luis Miguel Messianu, named Legend Honoree by ADCOLOR and part of CMC’s Advertising Hall of Fame,... more
“Strong brands are not made by accident. They are made by design.” – Kris Michiels
Listen to Unilever’s brand, marketing, and communication director, Kris Michiels, on how strong brands are created. He argues that the essence of our job as brand lea... more
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #201 |
Listeners, social reach, demographics and more for this podcast.
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Branding over Wine launched 4 years ago and published 14 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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