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Branding Matters

Branding Badass
Branding
Personal Branding
Social Media Marketing
Linkedin
Content Creation
Marketing Millennials
Charity Gibson
Neurodiversity
Brand Development
Marketing
User Generated Content
Collaboration
Podcasting
Paper Plane Coaching Company
Entrepreneurship
Yeti
Mental Health
Storytelling
Television Production
Survivor

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.Join me, as I bring you exclusive interviews with visionaries, game-changers, and industry titans. Discover what drives customer loyalty, ignites innovation, and skyrockets revenue. From capturing hearts and minds... more

PublishesTwice monthlyEpisodes141Founded5 years ago
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Get ready for a super inspiring episode of BRANDING MATTERS! Today I'm sitting down with a close family friend - Bryan (Chad) Chadwick. Bryan’s story is wild: he’s done everything from making cool art and writing screenplays to helpin... more

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I'm baaaaack! After taking the summer off to recharge, I’m kicking off a brand new season of BRANDING MATTERS - and what better way to get things started than with my older brother, Scott Goodson, the co-founder of StrawberryFrog and ... more

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Today, I'm thrilled to welcome back my dear friend Charity Gibson, the Founder and CEO of Paper Plane Coaching Company.

Charity is a true powerhouse in the world of branding and marketing. With her extensive experience as a tenured m... more

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Today, I’m thrilled to introduce two extraordinary guests: Mercedes and Anastasia Korngut. As teen co-founders of Small Bits of Happiness, Mercedes and Anastasia are on a mission to help people—especially teens—find joy in everyday mo... more

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Recent Guests

Jenna Quaranta
Certified business coach, mental health ambassador, and founder of a tactical sales academy.
Episode: BEST OF BRANDING MATTERS - How to Transform Trauma into Brand Strength Through Vulenerability - Jenna Quaranta (JQ)
Bill Neff
Head of marketing for YETI
YETI
Episode: BEST OF BRANDING MATTERS - How YETI Revolutionized The Way We Chill - Bill Neff
Mordy Oberstein
Head of SEO branding at Wix and founder of Unified Brand Marketing
Wix
Episode: How to Integrate SEO into Your Brand Strategy - Mordy Oberstein
Daniel Murray
The powerhouse behind the Marketing Millennials and a digital media expert
Marketing Millennials
Episode: How Marketing Millennials Got a Million Followers on LinkedIn - Daniel Murray
Charlie Parsons
Creative genius behind the global phenomenon Survivor
Episode: Joelly’s Holiday Pick #4 - How The Survivor Brand Continues to Survive - Charlie Parsons
Ben Higgins
Former Bachelor and co-founder of Generous Coffee.
Generous Coffee
Episode: Joelly’s Holiday Pick #2 - How a Former Bachelor Built a Generous Brand - Ben Higgins
Maz Farrelly
Producer of popular TV shows like Dancing With The Stars and Big Brother
Episode: Joelly’s Holiday Pick #1 - How to Produce a Memorable Brand - Maz Farrelly
Reagan Mackrill
Micro influencer known as G'Day Frank
gdayfrank.com
Episode: How To Create a Brand Identity That Stands Out - G'Day Frank

Hosts

Jolie Goodson
Branding Badass and host who focuses on authentic storytelling and practical advice in branding.
Joelly Goodson
Host known for providing insightful branding advice and fostering meaningful conversations around brand identity and marketing strategies.

Reviews

5.0 out of 5 stars from 136 ratings
  • Great questions, covers a TON in short episodes.

    Really useful insights for anyone in marketing, branding, and related! Joelly does a fantastic job digging into the nitty-gritty of how leaders build specific brands, while also zooming out and making this applicable to anyone in the field.

    Apple Podcasts
    5
    B2Btechlover
    United Statesa month ago
  • Warm, Funny, and Full of Insight – Love This Podcast!

    I’m really enjoying the Branding Matters podcast with Joelly Goodson. She brings such a warm, down-to-earth, and engaging energy to every episode. Her natural curiosity makes each interview feel like a real conversation, blending branding insights and relevance with just the right amount of humor and heart. It’s the kind of podcast that sticks with you long after you’ve listened.

    Dara

    Podchaser
    5
    darabradley29
    a month ago
  • Great podcast

    I love how Joelly knows how to dig into a brand and ask great questions. This podcast is such a valuable resource if you are in marketing and branding.

    Apple Podcasts
    5
    LadyUnemployed
    United States4 months ago
  • Down to Earth Insights!

    Branding Matters feels like you're eavesdropping on the smartest coffee date ever with guests who actually get what it takes to build a brand in today’s world. I’ve laughed, I’ve learned, I’ve taken furious notes. If you're into branding, marketing, or just want to sound smarter at work, this one's for you.

    Apple Podcasts
    5
    CriMar10
    United States4 months ago
  • Authentic and fun

    Love the content and the real banter and advice that Joelly shares with her guests!

    Apple Podcasts
    5
    jbh2021
    United States5 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The authenticity and real-life stories shared by guests resonate well with the audience, making it a relatable experience.
Listeners find the variety of guests and topics refreshing, helping professionals stay up-to-date on branding trends.
The host's interviewing style is praised for being both informative and entertaining, contributing to the podcast's appeal.
Listeners appreciate the engaging and insightful conversations that provide valuable branding tips and strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#32
Spain/Business/Marketing
Apple Podcasts
#42
India/Business/Marketing
Apple Podcasts
#115
South Korea/Business/Marketing
Apple Podcasts
#132
Mexico/Business/Marketing
Apple Podcasts
#140
Netherlands/Business/Marketing
Apple Podcasts
#185
Finland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

How Marketing Millennials Got a Million Followers on LinkedIn - Daniel Murray
Q: What do you have to say about the evolving content on LinkedIn?
LinkedIn has become more personal and authentic, with a rise in founder-led content and B2B influencers.
How Marketing Millennials Got a Million Followers on LinkedIn - Daniel Murray
Q: What would you say would be your top three tips for leveraging LinkedIn to build a strong brand?
First, you need expertise in a subject. Second, have a unique voice and opinion. Third, consistency beats brilliance in content creation.
How to Integrate SEO into Your Brand Strategy - Mordy Oberstein
Q: What is your badass superpower?
Mordy states empathy as his superpower, mentioning how it helps him relate to clients.
How to Integrate SEO into Your Brand Strategy - Mordy Oberstein
Q: How does AI impact SEO right now?
Mordy discusses how AI shifts content consumption and Google's responses, which affect SEO rankings by encouraging more high-quality, personal experiences.
How Levi's Became a Cultural Icon- Tracey Panek
Q: What advice would you give to business leaders looking to create a brand with long-term staying power like Levi's?
Stay rooted in what makes your brand unique, listen to customers, and ensure your branding elements remain integral.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Branding Matters

What is Branding Matters about and what kind of topics does it cover?

This podcast features engaging conversations with industry experts and thought leaders in branding and marketing, making it a valuable resource for professionals seeking to enhance their brand strategies. Each episode typically includes insights into various aspects of branding, from the importance of authenticity and storytelling to innovative strategies employed by successful brands. Unique guests share their personal journeys, providing actionable tips and fostering a community of learning for listeners interested in building and improving their brands through real-life applications and experiences.

Where can I find podcast stats for Branding Matters?

Rephonic provides a wide range of podcast stats for Branding Matters. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Branding Matters and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Branding Matters get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Branding Matters, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Branding Matters?

Rephonic provides comprehensive predictive audience data for Branding Matters, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Branding Matters have?

To see how many followers or subscribers Branding Matters has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Branding Matters?

These podcasts share a similar audience with Branding Matters:

1. The Diary Of A CEO with Steven Bartlett
2. The GaryVee Audio Experience
3. JUST Branding
4. Short Wave
5. The Daily

How many episodes of Branding Matters are there?

Branding Matters launched 5 years ago and published 141 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Branding Matters?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Branding Matters?

Rephonic pulls ratings and reviews for Branding Matters from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Branding Matters?

Rephonic provides full transcripts for episodes of Branding Matters. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Branding Matters?

Recent guests on Branding Matters include:

1. Jenna Quaranta
2. Bill Neff
3. Mordy Oberstein
4. Daniel Murray
5. Charlie Parsons
6. Ben Higgins
7. Maz Farrelly
8. Reagan Mackrill

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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