Branding Escolar
Miquel RossyUn podcast para ayudarte a hacer de tu escuela una gran marca.
| Publishes | Infrequently | Episodes | 136 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Language |  Spanish | Categories | EducationBusinessMarketing | ||
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Latest Episodes
En un famoso artículo publicado en la Harvard Business Review titulado “Why Satisfied Customers Defect” (1995), Thomas O. Jones y W. Earl Sasser Jr. plantearon una idea clave: la satisfacción, por sí sola, no garantiza la fidelidad. Para explicar mej... more
Si un padre muy alternativo y entusiasta le dice a un padre que busca seguridad y resultados en la elección del centro donde llevar a sus hijos: “Nuestra escuela es increíble, ¡no hacen exámenes y los niños deciden qué aprenden!”, el padre pragmático... more
El 3 de diciembre de 2025 celebraremos el VI Encuentro de Autores de Marketing Educativo, un espacio de diálogo y análisis sobre los factores que realmente influyen en la decisión de las familias al elegir un colegio.
Son ya 6 ediciones de este encue... more
Conté en el episodio anterior que la inmensa mayoría de los colegios en sus webs dicen lo mismo y no se diferencian lo suficiente, porque no tienen un posicionamiento claro. Todas hablan de personalización, innovación, valores, multilingüismo, excele... more
He comentado muchas veces que una de las principales dificultades que tienen en la actualidad las escuelas es su posicionamiento. Por eso creé el taller Apunta bien el mensaje para acertar en el marketing, que tiene valoraciones muy positivas de los ... more
Uno de los temas más difíciles para las escuelas es hoy posicionarse, decidir en qué quieren ser únicos. Posicionarse bien exige liderazgo estratégico.
Y no todo el mundo está dispuesto a asumir ese rol. Abrir camino es pesado. Por eso las escuelas ... more
Seth Godin afirmava que hoy el marketing efectivo se basa hoy en la empatía y el servicio.
Sobre el servicio ya he hablado otras veces. Hoy toca, pues, hablar de la empatía. Pero no quiero hacerlo solo como una habilidad personal, sino sobre todo co... more
No quiero hablar de la recomendación —de hecho, hemos hablado de ello muchísimo últimamente—, sino de lo que ocurre después: de cuando la recomendación ya se ha hecho, y el interesado entra a ver lo que la escuela pone al alcance.
La mayoría de pers... more
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Branding Escolar launched 8 years ago and published 136 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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