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Artwork for Brand Story

Brand Story

Steve Gilman
Creativity
Storytelling
AI In Marketing
Leadership
Branding
Sparktoro
Digital Marketing
Marketing
Empathy
Brand Experience
The Quarantine Portraits
Design
Pete & Gerry's Organics
Public Speaking
Brand Storytelling
Entrepreneurship
Toxic Workplaces
Brand Strategy
Jupiter Festival
Content

This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. Our guests represent a wide variety of roles and industries, but the lessons learned break through those walls, connecting us on shared themes of brand experience, leadership, storytelling and understanding your audience. You’ll hear unique stories you can rel... more

PublishesMonthlyEpisodes110Founded5 years ago
Number of ListenersCategories
MarketingManagementBusiness

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Artwork for Brand Story

Latest Episodes

The future of content isn't just about new technology—it's about new conversations. William Mellis and Eric Markgraf share the vision behind Jupiter Festival and why they set out to create a new kind of gathering for the industry to learn, collaborat... more

YouTube

Great marketing isn't about saying more—it's about understanding more. In this episode, Diane DiCarlo shares why customer insight is a competitive advantage, how curiosity leads to better strategy, and what organizations can learn when they take the ... more

YouTube

The best ideas don’t just capture attention — they create consequences. In this episode, Leeann Leahy shares why emotionally resonant work matters more than ever, how curiosity fuels creativity, and why agency culture should be built around people, n... more

YouTube

Building a business isn’t just about what you sell — it’s about what you believe. In this episode, Jim Campbell shares why purpose-driven work matters, how organic agriculture is reshaping the way people think about food, and what it looks like to bu... more

YouTube

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Recent Guests

William Mellis
CEO and founder of the Jupiter Festival
Jupiter Festival
Episode: The Future of Content ft. William Mellis + Eric Markgraf
Eric Markgraf
Chief Creative and Content Officer and co-founder of the Jupiter Festival
Jupiter Festival
Episode: The Future of Content ft. William Mellis + Eric Markgraf
Diane DiCarlo
Marketing consultant and fractional CMO
Curiosity Consulting
Episode: Curiosity First ft. Diane DiCarlo
Leeann Leahy
CEO of VIA
VIA
Episode: Ideas That Move People ft. Leeann Leahy
Jim Campbell
President and CEO of New Country Organics
New Country Organics
Episode: Rooted In Purpose ft. Jim Campbell | Brand Story Ep. 106
Darren Rayner
Founder and head of creative at Magnifier
Magnifier
Episode: Content That Connects ft. Darren Rayner
Peter Santana
President of Legacy Builders; former COO at Stoneburner; former CFO at DuPont Community Credit Union
Legacy Builders; Stoneburner; DuPont Community Credit Union
Episode: Embrace the Process ft. Peter Santana
Carrie Willetts
Healthcare executive
WVU Medicine
Episode: Creating Relevance ft. Carrie Willetts
Rick Milenthal
Chairman, Founder, and CEO of The Shipyard; pioneer of engineering brand love
The Shipyard
Episode: Engineering Brand Love ft. Rick Milenthal

Host

Steve Gilman
Host of Brand Story

Reviews

4.6 out of 5 stars from 28 ratings
  • Unique storytelling

    Every episode is a new favorite. Always new lessons to learn and very inspirational. The variety of guests is great for people in any field and you can just tell Steve and the guests have a great time.

    Apple Podcasts
    5
    TayLynneM
    United States4 years ago
  • great podcast for creatives, storytellers, and entrepreneurs

    this podcast is great for anyone seeking to learn from experts in the marketing field! Steve from Gravity Group interviews professionals in the field, you can learn something new from each episode! as a college student, it’s been helpful to learn from experts in the field from a renowned agency, i love the community aspect of the podcast!

    11/10, adding it to my “powerful podcast” playlist

    Apple Podcasts
    5
    thisiskateharwood
    United States5 years ago
  • Enjoyable and informative

    I like the conversational format and wide variety of guests. As you listen to a wide variety of professions you recognize similar traits in leadership and skills you can utilize in your own career. As an introvert, truly enjoyed the conversation with Daisy Simonis and would recommend both extros and intros listen and learn.

    Apple Podcasts
    5
    jjswartz
    United States5 years ago
  • Enlightening and Informative

    Topics are well thought out and delivered in a respectful and communicative format. Easy to relate to many of the selected talking points, and the questions are insightful and personalized to the subject matter as it individually pertains to each guest speaker. Look forward to each episode and would recommend it for anyone dealing with current day to day work environments.

    Apple Podcasts
    5
    reesekbc
    United States5 years ago
  • Great Mix of Perspectives

    I appreciate the simultaneous variety of guests and consistency of content focused on marketing as storytelling. The blend of Steve's conversational style with the informative content makes this podcast an easy and valuable listen.

    Apple Podcasts
    5
    christy_renee_
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are diverse and provide actionable takeaways for branding.
Discussions feel human and leadership-focused, not just tactics.
Listeners praise the show's storytelling and practical marketing insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Curiosity First ft. Diane DiCarlo
Q: What advice would you give your younger self starting out in marketing?
Give yourself more grace and flexibility; don't rigidly plan five years ahead. Be willing to flow with opportunities, and trust that unexpected paths can lead to meaningful work that you love.
Curiosity First ft. Diane DiCarlo
Q: Was there a moment when you realized there was a disconnect between what marketing says and what customers hear?
Yes, often the disconnect comes from not talking to the right people or assuming what customers care about. The key is to identify the exact audience and align messaging with their real needs and moments, not just what seems impressive internally.
Curiosity First ft. Diane DiCarlo
Q: So what made you go from being inside organizations to starting your own consulting firm?
After years at Sentara and seeing the value of strategic marketing, I wanted more autonomy to write plans, work directly with clients, and help smaller organizations that lack a marketing backbone. The shift was driven by a desire to influence from the outside and scale impact across different industries.
Creating Relevance ft. Carrie Willetts
Q: How does Carrie view the role of vulnerability and the messiness of change in leadership?
She believes that admitting it's messy and modeling vulnerability can empower others to engage, work through the uncertainty, and stay focused on the true north and purpose of the organization.
Say It Well ft. Terry Szuplat
Q: How important is empathy in communication?
Empathy is crucial for effective communication. It allows you to connect with the audience on a deeper level.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Brand Story

What is Brand Story about and what kind of topics does it cover?

This show centers on brand building through human-focused storytelling, leadership, and experiential marketing. Conversations frequently explore how authentic narratives, culture, and customer empathy drive brand growth, with guests ranging from agency leaders and designers to corporate marketers and authors. Across episodes, listeners hear practical frameworks for content strategy, audience understanding, and brand transformation, often tied to real-world case studies and personal journeys. The format blends strategic insights with candid discussions, offering actionable takeaways for marketers, founders, and creative leaders who want to elevate brand experience while staying human and ethical. A notable strength is the consistent emphasis... more

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How many listeners does Brand Story get?

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What are the audience demographics for Brand Story?

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To see how many followers or subscribers Brand Story has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Brand Story?

These podcasts share a similar audience with Brand Story:

1. BigDeal

How many episodes of Brand Story are there?

Brand Story launched 5 years ago and published 110 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Brand Story?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Brand Story?

Rephonic pulls ratings and reviews for Brand Story from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Brand Story?

Recent guests on Brand Story include:

1. William Mellis
2. Eric Markgraf
3. Diane DiCarlo
4. Leeann Leahy
5. Jim Campbell
6. Darren Rayner
7. Peter Santana
8. Carrie Willetts

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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