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Brand New World

Fast Company
Artificial Intelligence
Marketing
Advertising
Generative AI
Super Bowl Advertising
Coca-Cola
Budweiser
Google
Fast Company
AB Inbev
Netflix
Highdive
Apple
World
Brand Integration
Lady Gaga
Jeep
Hyundai
AI In Advertising
Cannes Lion Festival Of Creativity

The first season of Brand New World was a very specific look at how AI is changing how brands and marketers work. Now the pod is here to talk about brand culture more broadly. Of course that will involve AI from time to time, but I’ll also be digging into sports, entertainment, music, comedy, and everywhere else brands squeeze their way into pop culture. People love to say they hate advertising, b... more

PublishesMonthlyEpisodes23Foundeda year ago
Number of ListenersCategories
BusinessMarketingTechnology

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Artwork for Brand New World

Latest Episodes

What started as lipreading breakdowns of baseball’s most chaotic moments became a new kind of sports media business—one built on passion, personality, and pure fun. Jomboy Media has transformed viral content into profits and rapid growth, with a Majo... more

YouTube

When Oscar-nominated actor Timothée Chalamet recently dropped Adidas’s new blockbuster World Cup spot, a five-minute epic story, on his Instagram, it sent shockwaves through the soccer world.

Not only because it stars Team USA's Trinity Rodman, Jude... more

YouTube

Late last year, Ford launched its first new global brand strategy in over a decade. "Ready. Set. Ford." hit the U.S. last September and is gradually rolling out in Europe, Canada, and South America throughout this year.

Leading the charge is Ford’s ... more

YouTube

On April 6, Coca-Cola reheated its famed 1971 "Hilltop" strategy and launched its yearlong, nationwide campaign to celebrate America’s 250th anniversary with a three-minute video called “Drink in America.”

Much like "Hilltop" more than 50 years ago, ... more

YouTube

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Recent Guests

Courtney Hirsch
CEO of Jomboy Media
Jomboy Media
Episode: The New Rules of Fandom: How Jomboy Media Is Playing Its Own Game
Alistair Willis
Chief Creative Officer, Adidas
Adidas
Episode: Why Adidas is winning the World Cup so far
Pierre Joffre
Executive Creative Director, Wyden & Kennedy
Wyden & Kennedy
Episode: Why Adidas is winning the World Cup so far
Lisa Materazzo
Global Chief Marketing Officer, Ford
Ford Motor Company
Episode: How Ford is reengineering its iconic brand without letting go of its heritage
Mark Gross
Co-founder and co-chief creative officer of the advertising agency Highdive.
Highdive
Episode: Just Here For The Ads: Super Bowl Special
Chad Broude
Co-founder and co-chief creative officer of the advertising agency Highdive.
Highdive
Episode: Just Here For The Ads: Super Bowl Special
George Felix
Chief Marketing Officer of Chili's, recognized for revitalizing the brand's marketing strategy.
Chili's
Episode: Inside Chili’s CMO George Felix's winning strategy of margs, apps, and laughs
Grace Snelling
Fast Company reporter and Gen Z insights contributor.
Fast Company
Episode: Inside Chili’s CMO George Felix's winning strategy of margs, apps, and laughs
Jae Goodman
Co-founder and CEO of Superconnector Studios
Superconnector Studios
Episode: Inside the unprecedented deal between AB InBev and Netflix

Host

Jeff Beer
Host of Brand New World; Fast Company Podcast Network

Reviews

4.6 out of 5 stars from 24 ratings
  • Best podcast I’ve heard this year.

    Wow, blown away by this podcast!! So freaking entertaining. Also, the host is excellent; I could listen to that guy for hours. And I have!

    Apple Podcasts
    5
    BarachoisMafia
    Canadaa year ago
  • THIS IS THE BEST

    THIS IS THE BEST PODCAST EVER THE HOST JEFF IS SO AWESOME!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    Apple Podcasts
    5
    MariskaG
    Canadaa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Energetic host delivers compelling conversations and clear frameworks for brand narratives.
Hosts are engaging and insightful, with guests who bring deep expertise.
High-quality guests and practical takeaways for brand teams.
Listeners appreciate the mix of culture and marketing strategy.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#226
Australia/Business/Marketing
Apple Podcasts
#94
Argentina/Business/Marketing
Apple Podcasts
#118
China/Business/Marketing
Apple Podcasts
#135
Poland/Business/Marketing
Apple Podcasts
#154
Denmark/Business/Marketing
Apple Podcasts
#248
Finland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

The New Rules of Fandom: How Jomboy Media Is Playing Its Own Game
Q: What is the Under Armour partnership and why is it significant for you guys?
Under Armour is the first official apparel sponsor for Warehouse Games, providing head-to-toe gear for athletes and integrating into the brand's culture; this represents a shift from one-off brand deals to long-term, creator-focused partnerships that align with the IP and community-driven model.
The New Rules of Fandom: How Jomboy Media Is Playing Its Own Game
Q: What's the business behind Jomboy Media?
The business is built on IP and community, with the core revenue coming from advertising and direct brand relationships; they also monetize through commerce, content licensing, and events, guided by a creator-led approach that prioritizes authentic storytelling and fan engagement.
Inside Chili’s CMO George Felix's winning strategy of margs, apps, and laughs
Q: What is your most important lesson or insight as a CMO over the past year?
A recent example of learning was acknowledging a mistake in menu offerings based on customer feedback.
Inside Chili’s CMO George Felix's winning strategy of margs, apps, and laughs
Q: What is the connection between cultural relevance and business results?
Cultural relevance drives brand engagement and sales, and it reflects consumer connections with the brand.
Inside Chili’s CMO George Felix's winning strategy of margs, apps, and laughs
Q: How would you describe Chili's brand strategy right now?
The strategy focuses on making Chili's relevant again after a long period of disconnection with pop culture.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Household Income
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Frequently Asked Questions About Brand New World

What is Brand New World about and what kind of topics does it cover?

Brand New World is a trend-forward exploration of how brands intersect culture, spanning marketing strategy, advertising, entertainment, sports, and technology. Episodes spotlight brand narratives, partnerships, and content strategies that push beyond traditional ads—covering everything from experiential campaigns and brand entertainment to AI-driven branding, sponsorships, and media integrations. The show often features senior marketers, agency founders, and media executives who share behind-the-scenes decisions, creative processes, and the evolving landscape where brands participate in popular culture. A notable strength is its blend of practical, real-world examples with thoughtful commentary on authenticity, community building, and long... more

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Which podcasts are similar to Brand New World?

These podcasts share a similar audience with Brand New World:

1. Cautionary Tales with Tim Harford
2. The Tim Ferriss Show
3. HBR IdeaCast
4. The Artificial Intelligence Show
5. Good Hang with Amy Poehler

How many episodes of Brand New World are there?

Brand New World launched a year ago and published 23 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Brand New World?

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What guests have appeared on Brand New World?

Recent guests on Brand New World include:

1. Courtney Hirsch
2. Alistair Willis
3. Pierre Joffre
4. Lisa Materazzo
5. Mark Gross
6. Chad Broude
7. George Felix
8. Grace Snelling

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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