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Brand Masters

AANA x B&T
Artificial Intelligence
Marketing
NRMA Insurance
Australia
Brand Strategy
Guzman Y Gomez
Bluey
The Marketing Academy
Pedigree
American Express
Accenture Song
Leadership
Allianz Australia
Salesforce
Google
Kraft Heinz
L'oréal
The Iconic
AANA
Mars Pet Nutrition ANZ

The AANA x B&T Brand Masters podcast dives deep into the world of marketing, creativity and brand strategy with some of the industry’s top minds. Hosted by AANA head of marketing Nicolette Briscoe and B&T editor Tom Fogden, Brand Masters explores the whys, the hows and the whats behind the biggest brands.

PublishesWeeklyEpisodes15Foundeda year ago
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MarketingBusiness

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Artwork for Brand Masters

Latest Episodes

In the latest episode of AANA x B&T's Brand Masters, Naysla Edwards, AMEX's Vice President Marketing ANZ explains why service means so much more to the brand and its members. She discusses everything from its sponsorship work to the myriad offers it ... more

In the latest episode of AANA x B&T's Brand Master's, L'Oréal's chief digital and marketing officer, Georgia Hack explains how she keeps her team and its raft of brands one step ahead in an ever-changing marketplace.

From innovative approaches to co... more

In the latest episode of AANA x B&T Brand Masters podcast, The Iconic's CMO Jo Robinson explains why she flipped the script on the fast retailer's previously performance-heavy approach to marketing.

Now, she walks the line in fabulous style, maximis... more

In this latest episode of the AANA x B&T's Brand Masters, Kraft Heinz's Michael Magee talks about the value of brand power to cut through in an uber-competitive market and showing up in unexpected ways.

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Recent Guests

Naysla Edwards
American Express' VP of Marketing ANZ
American Express
Episode: Service, Service, Service: AMEX's Naysla Edwards Is On A Mission To Reward
Georgia Hack
L'Oréal Group's Chief Digital and Marketing Officer
L'Oréal
Episode: How L'Oréal's Georgia Hack Stays One Step Ahead
Jo Robinson
CMO of The Iconic
The Iconic
Episode: The Iconic's Jo Robinson: 'I'm A Brand Builder At Heart'
Michael Magee
Chief Marketing and Category Officer for Kraft Heinz
Kraft Heinz
Episode: Kraft Heinz's Michael Magee Talks Condiments, Collabs & Category Cut-Through
Suzana Ristevski
Google's Country Manager of Marketing, AUNZ
Google
Episode: Google's Suzana Ristevski Reveals How To Market The Ubiquitous
Leandro Perez
SVP and CMO of Salesforce ANZ
Salesforce
Episode: ‘Good Marketing Is Good Marketing’: Salesforce’s Leandro Perez on Imaginary Line Between B2C and B2C Marketing
Laura Halbert
CMO, Customer Strategy and Marketing at Allianz Australia
Allianz Australia
Episode: Brand Masters: How Laura Halbert's Reinvigorated Allianz Took Flight With Distinctiveness & Soul
Anthony Dean
Marketing Director at Mars Pet Nutrition ANZ
Mars Pet Nutrition
Episode: Brand Masters: Mars Pet Nutrition's Anthony Dean On Saving Dogs With AI
Catherine Ball
AI futurist, academic, author, and company director
Independent author and consultant
Episode: Brand Masters: Futurist Catherine Ball Warns Of Being Oversold On AI

Hosts

Nicolette Briscoe
Host of Brand Masters; Head of Marketing at AANA; associated with Brand Masters via B&T and various industry bodies
Tom Fogden
Editor of B&T; co-host of Brand Masters; involved with AANA x B&T Brand Masters

Chart Rankings

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Talking Points

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Google's Suzana Ristevski Reveals How To Market The Ubiquitous
Q: How do you balance marketing Google as a whole with the reality of so many products and features?
We localize global products for the Australian and NZ markets, use partnerships to embed messages in culture, and focus on conveying the overall brand value of helpfulness while highlighting practical updates and benefits of specific products like Gemini, Pixel, and Wearables.
Google's Suzana Ristevski Reveals How To Market The Ubiquitous
Q: You've had a cracking career across iconic brands, what drew you to Google and how does Google's marketing differ?
I was approached for the role at Google and found the opportunity to be at the epicenter of AI transformation compelling; the marketing here blends product gravity with a commitment to human, helpful outcomes, and we often have to explain how evolving AI features translate into real customer value.
‘Good Marketing Is Good Marketing’: Salesforce’s Leandro Perez on Imaginary Line Between B2C and B2C Marketing
Q: What changes have you seen in the marketing stack and the skill set required for modern CMOs in this AI-enabled era?
CMOs now need deep technical fluency, ownership of the entire customer data journey, and the ability to translate a evolving technology stack into meaningful business outcomes, while still telling a compelling story that aligns with the company's overarching strategy.
‘Good Marketing Is Good Marketing’: Salesforce’s Leandro Perez on Imaginary Line Between B2C and B2C Marketing
Q: So how did the Agent Force World Tour come to be, and why is it important for Salesforce as a B2B company to run such events?
The tour is the ultimate manifestation of Salesforce culture, showcasing the agentic enterprise concept and giving customers hands-on experiences with the technology, which helps educate, inspire, and accelerate adoption across the buyer's journey.
Kraft Heinz's Michael Magee Talks Condiments, Collabs & Category Cut-Through
Q: Describe yourself as a leader in just one word.
Growth, because growing people and teams is the foundation for achieving strong business results and sustained success.

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Frequently Asked Questions About Brand Masters

What is Brand Masters about and what kind of topics does it cover?

This series centers on strategic brand-building, marketing leadership, and the evolving role of data, AI, and partnerships in modern consumer and B2B ecosystems. Episodes spotlight global brands and how they balance performance with long-term brand equity, featuring candid discussions about go-to-market transformations, purpose-led campaigns, and the tension between scale and authenticity. Notable strengths include high-profile executive perspectives, practical case studies, and a focus on cross-market collaboration, local relevance, and ethical AI adoption. Listeners can expect actionable takeaways on brand strategy, media and sponsorship decision-making, and leadership insights from senior marketers and founders across industries and regi... more

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Which podcasts are similar to Brand Masters?

These podcasts share a similar audience with Brand Masters:

1. Mamamia Out Loud

How many episodes of Brand Masters are there?

Brand Masters launched a year ago and published 15 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Brand Masters?

Recent guests on Brand Masters include:

1. Naysla Edwards
2. Georgia Hack
3. Jo Robinson
4. Michael Magee
5. Suzana Ristevski
6. Leandro Perez
7. Laura Halbert
8. Anthony Dean

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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