Ruby的洞察
Ruby【Brand H】的“H” 来自Human（人）的首字母。这是一档聚焦于“人”、讲品牌的播客。我们回归人的真实需求，解决品牌遇到的问题 & 我们也聊聊那些做品牌的人，他们有趣又无畏的人生。
| Publishes | Monthly | Episodes | 19 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Categories | MarketingPersonal JournalsBusinessSociety & Culture | ||
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Latest Episodes
朋友们，你们好！【Brand H】的H来自：Human。这是一档在算法时代，用人文科学，洞察活生生的人，探索怎么做品牌的播客。
这期【Brand H】的“人群洞察”栏目，将洞察一个趋势性人群：“中国独活女性”。“独活”这个词来自日本。日语中有：婚活、娠活、独活…，总之，每一种“*活”都寓意着社会中正在产生的新变化。“独活”不仅仅是单身、独居，它代表着一种“独自行动”的生活状态。比如：即使你结婚了，你依然可以一个人吃火锅、一个人去温泉度假酒店。
【戳时间点，听你想听的】
01:32 什么是“... more
朋友们，你们好！【Brand H】的H来自：Human。这是一档在算法时代，用人文科学，洞察活生生的人，探索怎么做品牌的播客。
这期节目，我们打开“水果：这个农产品怎么品牌化？”的话题，重点聊聊：怎么洞察“水果带给人的情绪价值”？
【戳时间点，听你想听的】
01:16 水果等农产品为什么难以品牌化？
02:34 水果品牌化，为什么必须琢磨透：情绪价值？重点打比如“富含维C”等功能，不能占领心智吗？
10:40 人类的普世情感无非是：爱、幸福等，那么，猕猴桃、蓝莓、苹果等等水果，怎么表达... more
朋友们，你们好！【Brand H】的H来自：Human。这是一档用社会学，洞察活生生的人，探索怎么做品牌的播客。
这期节目，我想和你深入地聊聊：始祖鸟和巴塔哥尼亚——这两个户外品牌在中国，人群战略一样吗？也就是说：这两个品牌在中国，表面上看都是卖给中产，但真的是卖给同一个消费者人群吗？如果不是，我们该怎么洞察这两个不同品牌的消费人群？有哪些洞察的方法论、还有洞察人群的“aha moment”呢？
因为我自己本身就是户外徒步爱好者，前不久，刚从新疆阿勒泰喀纳斯徒步回来，走了个小环线，3天徒步了... more
朋友们，你们好！【Brand H】的H来自：Human。这是一档用社会学的视角，洞察活生生的人，探索怎么做品牌的播客。这期节目，我和我的搭档：河马，和你聊聊：山姆会员店为何能年营收800多个亿，它的人群、产品、品牌策略到底做对了什么？
【戳时间点，听你想听的】
02:11 快速了解：山姆会员店在中国的营收情况。
04:04 我们把山姆的会员分为三类：核心会员、摇摆会员、擦边会员。首先聊聊：核心会员，也就是山姆抓住的“中国新中产”。
07:22 山姆为什么能抓住中国的新中产？且看山姆为会员... more
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Apple Podcasts | #61 | China/Business/Marketing |
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Ruby的洞察 launched 2 years ago and published 19 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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