Ruby的洞察
Ruby主理人 Ruby，做品牌15年，目前是一线品牌战略顾问。这是一档关于人群洞察与品牌增长的播客——也是我在一线工作中的实战、思考与复盘。如果你是消费品牌的创始人、操盘手…，欢迎一起听、一起想。先定人，后定品。
| Publishes | Daily | Episodes | 35 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | MarketingSociety & CultureBusinessPersonal Journals |
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大家好，这里是《Ruby的洞察》。这是一档专注聊消费者洞察、品牌、个人心智成长与终身学习的播客。我是Ruby。今年五一，我在雨崩徒步了4天。这一期节目，我不打算和你聊雨崩多美，我想和你聊三件事：第一，我在雨崩看到了哪些人在徒步？第二，对不同徒步人群的行为洞察。第三，从这些徒步者身上，我看到了户外品牌在国内即将走向的下一站——也就是从"品牌1.0时代"走向"2.0时代"。【戳时间点，听你想听的】00:03:53 我这3年徒步了新疆喀纳斯、川西贡嘎、日本熊野古道等徒步路线5、6条，总结了6大徒步人群... more
大家好，这里是《Ruby的洞察》。这是一档专注聊消费者洞察、品牌、个人心智成长与终身学习的播客。我是Ruby。你们有没有发现：酸奶没有消失，但它正变得不重要？它逐渐输给了奶茶、咖啡…；归根结底，输掉的是：场景！《酸奶：这个被排挤的品类，新场景在哪？》这个选题，来自我们最近做的一次中高端酸奶品牌用户洞察。我会分享一些可以公开、但非常有价值的真实洞察。但更重要的是：我并不打算只“讲洞察”。我一直有一个价值观：企业所有的生意问题，本质上都要从消费者那里要答案。不是从投资人那里，也不是从所谓的“战略专家... more
大家好，这里是《Ruby的洞察》。这是一档专注聊消费者洞察、品牌、个人心智成长与终身学习的播客。我是Ruby。2026年春节，我去趟韩国首尔，逛了5天。这是我第一次去韩国。去之前，我“突发奇想”：何不以田野调研员的身份去洞察首尔这座城市呢？反正我本身就是做消费者洞察、品牌咨询的，我日常的工作之一就是定性调研（包括田野调研）。我每次接到的品牌项目也是要面对新的消费人群、新的问题。这种面对未知去挖掘真相的过程，恰恰就是我做田野调研最让我兴奋的地方。所以，就有了这次“一个品牌人在韩国首尔的社会学洞察”... more
大家好，这里是《Ruby的洞察》。这是一档专注聊消费者洞察、品牌、个人心智成长与终身学习的播客。我是Ruby。从去年开始，品牌营销界冒出一个高频词：活人感。但究竟什么是“活人感”？品牌又该怎么做出真的“活人感”？为什么说伴随着这股趋势，硅谷一个叫Storyteller的职位正在被疯抢，年薪开到27.4万美元，而它很快也会成为国内企业争抢的人才？——这期节目，我们就来聊聊这些。【戳时间点，听你想听的】01:42 为什么我们要用“否定法”（而不是“肯定法”），讲透什么是“活人感”？ 02:54 为什... more
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Ruby的洞察 launched 2 years ago and published 35 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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