Brand Frontlines
Marissa La Brecque, Eric La BrecqueTools and insights from the brand frontlines—the same ideas that have helped some of the biggest and best known organizations on the planet to build successful brands. A resource for strategists, marketers, copywriters, and designers, hoping to create charismatic and meaningful work for clients.
| Publishes | Monthly | Episodes | 11 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Categories | MarketingBusinessEntrepreneurship | ||||
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Latest Episodes
Backstory is the backbone of our brand building method. A brand is a story told in the marketplace and this is the story. A backstory validates the platform and instigates the messaging. A good backstory marries meaning and emotion and inspires the t... more
We believe a brand is a story told in the marketplace. But when we got started, marketing and storytelling were worlds apart. Here is the tale of how we made the connections and built a methodology that now leads the industry (along with many other b... more
Brand Themes are the strengths that drive your brand story. And they are keystones to your messaging. Nail these foundational drivers and deepen your relationship with customers, hone your communications, and get clear on your strategy.
Take the word promise at face value. When you're articulating a brand promise, it should be something that you can deliver on all the time. The promise of a brand is the most important unmet need you can deliver for your customers. We talk about what... more
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Apple Podcasts | #118 |  Philippines/Business/Marketing |
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Brand Frontlines launched 6 years ago and published 11 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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