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Brand Damage with Krystina Repucci

Krystina Repucci

Brand Damage investigates the moments when reputation collapses. Each episode performs a post-mortem on brands, influencers, and public figures who went from powerful to radioactive, and the delusions that destroyed them. Because brands don't just fail. They unravel. Hosted by Krystina Repucci.

PublishesTwice weeklyEpisodes5Founded18 days ago
Categories
BusinessMarketing

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Latest Episodes

Meghan Markle isn’t failing because the category doesn’t work.

She’s failing because the audience never agreed to her role in it.

In this episode, we break down what we're calling The Markle Industrial Complex—a self-sustaining cycle of reinvention... more

In this episode of Brand Damage, Krystina Repucci examines the backlash to Frida’s baby-product copy and the bigger lesson underneath it.

A look at category blindness, cultural reclassification, and what happens when the audience stops laughing befo... more

In this episode of Brand Damage, Krystina Repucci examines TPUSA after Charlie Kirk's assassination: the spectacle, the succession problem, and the legitimacy crisis that followed. A forensic look at what happens when grief becomes governance.

Celebrity brands are not dead. Lazy celebrity cash-grabs are.

In Episode 2 of Brand Damage, Krystina Repucci breaks down why some celebrity-founded brands succeed while others arrive dead on arrival.

A look at founder fit, product credibility, eg... more

Brand Damage is a podcast about reputation, power, and public meltdowns. Hosted by brand strategist and narrative architect Krystina Repucci, each episode breaks down the strategy, messaging, and decisions behind brand implosions, corporate scandals,... more

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Brand Damage launched 18 days ago and published 5 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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