
Brand Alchemist Podcast dives deep into what makes the world's most sought-after brands tick, trip, and triumph. Join Taja Dockendorf, Founder and Creative Director of the CPG branding, marketing, and launch agency, Pulp+Wire, as she interviews the top brand owners forging the path forward and making magic along the way.
| Publishes | Twice monthly | Episodes | 77 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusiness | |||

Jason Burke is the Founder and CEO at New Primal, a clean-label meat snack brand making better-for-you jerky, meat sticks, and kid-friendly protein snacks. He launched the brand in 2012 after a homemade jerky recipe caught on with coworkers and has s... more
Liz Zwillinger is the Co-founder of Biologica, a wellness brand creating drinkable multivitamins tailored to women's hormonal life phases. Drawing on her own journey navigating hormonal symptoms, Liz recognized significant gaps in women's health and ... more
Clara Sieg is the Co-founder and CEO of Loonen, a glass-bottled water company rethinking hydration through spring-sourced, purified water, third-party testing, and transparent quality reports. In her role, she guides the brand's vision, product stand... more
Breezy Griffith is the Co-founder and CEO of SkinnyDipped, a better-for-you snack brand reinventing treats with big flavor, less sugar, and real ingredients. She and her mom launched the company from their kitchen table after a family tragedy inspire... more
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I enjoy the range of guests and the honest conversation. I like hearing about the journey and the reason why, that is what makes it feel real and not just a sales pitch.
Love this podcast, I really get to know the brands and what makes them unique. Also each episode has something new to offer insight wise.
Such a great informative podcast!
Taja is a fantastic host—insightful, warm, and delivers a ton of value in each episode. Highly recommend!
If you’re an entrepreneur looking for inspiration, solutions or validation that this path is incredibly challenging yet rewarding then this show is for you. Taja leads her guests through a series of questions that help peel back a lot of the fluff- which in turn allows the listener to learn more. Highly recommend!
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Apple Podcasts | #73 |
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This show spotlights bold, growth-focused founders and executives who build purpose-driven, consumer-packed brands. Across episodes, listeners hear candid journeys of scaling from early launch to national retail, with emphasis on brand positioning, distribution strategies, fundraising, and product innovation in food, beverage, and wellness spaces. Guests range from kitchen-table startups to mission-driven incumbents, all sharing practical tactics for navigating retail partnerships, manufacturing, and go-to-market moves while balancing storytelling with measurable results. Noteworthy traits include a strong tilt toward founder-led narratives, transparent lessons learned, and a focus on sustainable, differentiated products that connect with c... more
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Brand Alchemist Podcast launched 4 years ago and published 77 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Brand Alchemist Podcast include:
1. Jason Burke
2. Liz Zwillinger
3. Clara Sieg
4. Breezy Griffith
5. Brian Upton
6. Hank Ramsey
7. Adam Deremo
8. Jane Wong
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