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Artwork for Blame it on Marketing ™

Blame it on Marketing ™

Emma Davies and Ruta Sudmantaite
Linkedin
B2B Marketing
Marketing Strategy
Marketing
Content Marketing
Lead Generation
Gender Pay Gap
Feminism and Gender Equality
Podcast Growth Strategies
Women In Marketing
Marketing Investment
Content Creation
Email Marketing
Account-Based Marketing
Event Marketing
Marketing Strategies
Marketing Confessions
Community Building
Diversity In Leadership
Website Redesign

Do you ever feel like it's always marketing at fault? We know the feeling. We can't afford more therapy so we decided to collect all the ridiculous things that marketers hear and invite our friends to chat about them. If you want to hear us (Emma and Ruta) rant about sometimes funny sometimes serious topics this is the place for you.

PublishesTwice monthlyEpisodes116Founded4 years ago
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Artwork for Blame it on Marketing ™

Latest Episodes

Is your ICP actually an ICP… or is it just “women aged 25 to 45” in a trench coat? 😅

 In this episode of Blame It On Marketing, Emma and Ruta are joined by Ada, CMO of the Year in Lithuania and marketing leader at Norcurrent, the biggest Baltic mobi... more

YouTube

Going after a new segment sounds sexy… until you actually try to do it. 😅

 New vertical, new geography, new buyer, new motion — and suddenly everything breaks: messaging, pricing, onboarding, customer success, and your sanity.

In this episode, Emma... more

B2B influencer marketing is having a moment… but most teams are still treating it like a vibes-based experiment. 😅

 In this episode, we take a different angle: B2B influencers as a paid media channel, and what changes when you treat it like a proper... more

YouTube

Side hustles used to be the vibe… but are they still “allowed” now? 😅

In this episode of Blame It On Marketing, Emma and Ruta are joined by Liz Maguire (email marketer for SMEs) to unpack the reality of side hustles in 2026 — what’s healthy, what’s ... more

YouTube

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Recent Guests

Ada Mockute Jaime
CMO of the Year Lithuanian (guest on ICPs episode)
Norcurrent (as contextual in the panel)
Episode: Fantasy ICP 🦄 | E113 with Ada Mockute Jaime
Anastasia Albert
Founder of B2B Practitioners, GTM advisory for tech companies
B2B Practitioners
Episode: New Segment, New Problems: How to Expand GTM | E112 with Anastasia Albert
Will Beech
Co-founder of Moon at Dawn, leads strategy and product
Moon at Dawn
Episode: Paid, Owned, Earned.. Where Do B2B Influencers Fit? | E111 with Will Beech and Chris Peters
Chris Peters
Head of growth and sales at Moon at Dawn, former leader at WaveMaker/WPP
Moon at Dawn
Episode: Paid, Owned, Earned.. Where Do B2B Influencers Fit? | E111 with Will Beech and Chris Peters
Liz Maguire
Marketing professional with Flea Market Love Letters
Flea Market Love Letters
Episode: Side Hustles: Cute Hobby or HR Problem? | E110 with Liz Maguire
Ana Rogerson
Marketing professional, career coach and mentor
Independent career coaching
Episode: Stay or Go? The Marketing Career Crossroads | E109 with Ana Rogerson
Paul Rawson
Marketing veteran, former Argos marketer, now at Marmalade Marketing
Marmalade Marketing
Episode: Conversion, Not Clicks | Live with Paul Rawson @ BCMU!
Michelle Hartley
Founder of People Sorted, HR consultant
People Sorted
Episode: Ultimate marketer personality test | E108 with Michelle Hartley
Jack Roberts
CRM and automation expert focused on marketing and recruitment
Episode: CRM Hygiene 101: Stop the Rot, Start the Revenue | E107 with Jack Roberts

Hosts

Emma
Co-host known for her candid approach and humor in discussing marketing challenges.
Ruta
Co-host who brings valuable insights and a relatable approach to marketing discussions.

Reviews

4.8 out of 5 stars from 28 ratings
  • Antidote for the crazy

    Love these gals! They make me feel like I’m not the one taking the crazy pills. Great advice from people with actual real world, real business experience - not just fluff and spin. If these gals don’t know, they say so and bring guests in who do. Love their authenticity.

    Apple Podcasts
    5
    Ladyhawke159
    Australiaa year ago
  • My go-to place for marketing

    Love this podcast it’s honest, empathetic and spicy. No one boasting about how accomplished they are just people who are actually doing the job talking openly about their learnings, mistakes, and offering sound advice. It shows there is room for us all to be successful, there’s not one way of doing things or anyone being put on a pedestal. Good fun and lots to learn.

    Apple Podcasts
    5
    Joanne290127384
    United Kingdoma year ago
  • The only marketing pod you need

    Work in marketing and consistently feel like the whipping boy for other departments? This is the pod for you.

    Emma and Ruta, along with their excellent guests, tackle every aspect of marketing in a fun and engaging way.

    If you have ever had an issue at work, it’s likely the girls have covered it in an episode!

    Apple Podcasts
    5
    Little Mc88
    United Kingdoma year ago
  • Therapy for Marketers - Without the Couch

    Blame it on Marketing is a no-nonsense, straight-talking podcast that cuts through the fluff and says what every marketer’s thinking, but rarely gets to say out loud. Emma and Ruta bring the perfect mix of insight, industry experience, and just the right amount of sarcasm as they tackle the ridiculous (and all-too-familiar) things marketers constantly hear. The topics are spot on, funny, sharp, sometimes serious, but always relevant and their candid style keeps you coming back for more. It’s ref... more

    Apple Podcasts
    5
    mullerc4
    South Africaa year ago
  • The GOAT of marketing podcasts

    Real people, talking about real marketing problems. But always with a lot of fun!

    Apple Podcasts
    5
    Jakekitch
    United Kingdoma year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

There is a strong emphasis on practical advice rather than self-promotion or exaggerated success stories.
The podcast is praised for tackling real marketing challenges with humor and insight.
Listeners appreciate the authenticity and relatability of the hosts, often feeling like part of the conversation.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

F the Rebrand! E96 with Beatrice Gutknecht
Q: What should a marketing team track to know if a reposition had a positive ROI in 6, 12, or 24 months?
Track a combination of brand metrics (mentions, sentiment, awareness), customer and employee advocacy (retention, NPS-like signals), and business outcomes (cost of acquisition, market share, website engagement) to form a holistic picture of impact.
F the Rebrand! E96 with Beatrice Gutknecht
Q: So Beatrice, obviously, you don't do this (rebranding) in a vacuum. How would you start to bring all these people on the journey to try and get them on the same side?
Begin by identifying the one key stakeholder and then bring in marketing, customer service, sales, and HR at the same table to share feedback, align on values, and test positioning ideas before changing visuals. Emphasize transparency, data, and gradual testing rather than big one-off changes.
New Segment, New Problems: How to Expand GTM | E112 with Anastasia Albert
Q: How do you validate an ICP for a new segment if you don't have customers there yet?
Interview 10-15 segment-specific potential customers to understand problems, current solutions, and decision-makers, then look for similarities to form a viable ICP.
New Segment, New Problems: How to Expand GTM | E112 with Anastasia Albert
Q: What should a company ask before going after a new segment?
Ask about the likelihood of winning the segment in 18 months, the pain and needs of that segment, required product adaptations, willingness to pay, market growth, lighthouse customers, and measurable success signals.
Don't do ABM | E104 with Marta George
Q: If you were to start your ABM journey again, where would you begin and how would you set expectations across teams?
Start with careful account selection, supported by data, and establish explicit, cross-functional expectations among sales, CS, product, design, and marketing, ensuring leadership buy-in and a realistic timeline before expanding beyond a small initial cohort.

Audience Metrics

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Frequently Asked Questions About Blame it on Marketing ™

What is Blame it on Marketing ™ about and what kind of topics does it cover?

Content primarily revolves around the challenges faced by marketers in their daily professional lives, touching on a mix of humorous and serious topics. Episodes feature discussions about marketing strategies, common pitfalls, and the absurdity of certain practices in the industry. The hosts, along with expert guests, share personal anecdotes and insights that resonate with marketing professionals, creating a relatability factor while also addressing the cultural dynamics within organizations. Notably, the blend of humor and candid discussion makes this content approachable, fostering a supportive community for marketers navigating similar experiences.

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Which podcasts are similar to Blame it on Marketing ™?

These podcasts share a similar audience with Blame it on Marketing ™:

1. TED Business
2. FT News Briefing

How many episodes of Blame it on Marketing ™ are there?

Blame it on Marketing ™ launched 4 years ago and published 116 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Blame it on Marketing ™?

Recent guests on Blame it on Marketing ™ include:

1. Ada Mockute Jaime
2. Anastasia Albert
3. Will Beech
4. Chris Peters
5. Liz Maguire
6. Ana Rogerson
7. Paul Rawson
8. Michelle Hartley

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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