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Artwork for Blame it on Marketing ™

Blame it on Marketing ™

Emma Davies and Ruta Sudmantaite
B2B Marketing
Linkedin
Marketing Strategy
Lead Generation
Content Marketing
Gender Pay Gap
Feminism and Gender Equality
Podcast Growth Strategies
Women In Marketing
Marketing Investment
Content Creation
Event Marketing
Marketing Strategies
Marketing Confessions
Community Building
Diversity In Leadership
Website Redesign
Sales Strategy
Marketing Attribution
Email Marketing

Do you ever feel like it's always marketing at fault? We know the feeling. We can't afford more therapy so we decided to collect all the ridiculous things that marketers hear and invite our friends to chat about them. If you want to hear us (Emma and Ruta) rant about sometimes funny sometimes serious topics this is the place for you.

PublishesTwice monthlyEpisodes114Founded4 years ago
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Artwork for Blame it on Marketing ™

Latest Episodes

B2B influencer marketing is having a moment… but most teams are still treating it like a vibes-based experiment. 😅

 In this episode, we take a different angle: B2B influencers as a paid media channel, and what changes when you treat it like a proper... more

YouTube

Side hustles used to be the vibe… but are they still “allowed” now? 😅

In this episode of Blame It On Marketing, Emma and Ruta are joined by Liz Maguire (email marketer for SMEs) to unpack the reality of side hustles in 2026 — what’s healthy, what’s ... more

YouTube

Should you stay… or should you go? 😅

With the job market doing the absolute most, marketers are stuck in the same loop: tolerate the chaos, or risk jumping into something worse.

In this episode, Emma and Ruta are joined by Ana Rogerson — B2B marke... more

YouTube

If your leadership team only cares about “what did we close?” but you’re stuck reporting traffic, followers and vibes… this episode is for you. 😅

In this live session, we’re joined by Paul (20+ years in marketing, now at Marmalade Marketing and a H... more

YouTube

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Recent Guests

Loren Shumate
Growth consultant and writer at Revenue Muse
Episode: Growth Gurus or Crooked Consultants? | E84 with Loren Shumate
Beth O'Malley
Email marketing expert with 12 years of experience and founder of her own email strategy business.
Episode: Email has the best ROI, so fix it | E83 with Beth O'Malley
Fiona Jensen
Expert in B2B marketing recruitment with 20 years of experience, focusing on senior marketing leaders.
Episode: Senior Marketeer Crisis | E82 with Fiona Jensen
Amber Rhodes
Newsletter creator focused on corporate gossip in the B2B world.
Founders Behaving Badly
Episode: CEOs Go Rogue: Managing Social Media Slip-Ups | E81 with Amber Rhodes
Ross Howard
Product Marketing Director at Inbox Insight
Inbox Insight
Episode: MQL's are NOT DEAD | E80 with Ross Howard
Alice Walton
Website guru and marketing consultant
Episode: Website Rebuild? STOP | E79 with Alice Walton
MC Silfer
Sales and marketing expert, founder of Sales Women Unite
Sales Women Unite
Episode: LinkedIn: The Good, The Bad & The Cringe (Part 2) | E78 with MC Silfer
Andy Lambert
Co-founder of ContentCal and current team member at Adobe
Adobe
Episode: LinkedIn for B2B Companies (Part 1) | E77 with Andy Lambert
Alex Myers
Head of Marketing at The SEO Works
The SEO Works
Episode: Vanity vs. Hard Marketing Metrics in B2B | E75 with Alex Vince-Myers

Hosts

Emma
Co-host known for her candid approach and humor in discussing marketing challenges.
Ruta
Co-host who brings valuable insights and a relatable approach to marketing discussions.

Reviews

4.8 out of 5 stars from 28 ratings
  • Antidote for the crazy

    Love these gals! They make me feel like I’m not the one taking the crazy pills. Great advice from people with actual real world, real business experience - not just fluff and spin. If these gals don’t know, they say so and bring guests in who do. Love their authenticity.

    Apple Podcasts
    5
    Ladyhawke159
    Australiaa year ago
  • My go-to place for marketing

    Love this podcast it’s honest, empathetic and spicy. No one boasting about how accomplished they are just people who are actually doing the job talking openly about their learnings, mistakes, and offering sound advice. It shows there is room for us all to be successful, there’s not one way of doing things or anyone being put on a pedestal. Good fun and lots to learn.

    Apple Podcasts
    5
    Joanne290127384
    United Kingdoma year ago
  • The only marketing pod you need

    Work in marketing and consistently feel like the whipping boy for other departments? This is the pod for you.

    Emma and Ruta, along with their excellent guests, tackle every aspect of marketing in a fun and engaging way.

    If you have ever had an issue at work, it’s likely the girls have covered it in an episode!

    Apple Podcasts
    5
    Little Mc88
    United Kingdoma year ago
  • Therapy for Marketers - Without the Couch

    Blame it on Marketing is a no-nonsense, straight-talking podcast that cuts through the fluff and says what every marketer’s thinking, but rarely gets to say out loud. Emma and Ruta bring the perfect mix of insight, industry experience, and just the right amount of sarcasm as they tackle the ridiculous (and all-too-familiar) things marketers constantly hear. The topics are spot on, funny, sharp, sometimes serious, but always relevant and their candid style keeps you coming back for more. It’s ref... more

    Apple Podcasts
    5
    mullerc4
    South Africaa year ago
  • The GOAT of marketing podcasts

    Real people, talking about real marketing problems. But always with a lot of fun!

    Apple Podcasts
    5
    Jakekitch
    United Kingdoma year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

There is a strong emphasis on practical advice rather than self-promotion or exaggerated success stories.
The podcast is praised for tackling real marketing challenges with humor and insight.
Listeners appreciate the authenticity and relatability of the hosts, often feeling like part of the conversation.

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The Art of the BrandThird Eye Insights

Talking Points

Recent interactions between the hosts and their guests.

Growth Gurus or Crooked Consultants? | E84 with Loren Shumate
Q: What do you think is the number one myth regarding hiring a marketing consultant?
Some consultants give other consultants a bad name due to lack of accountability and goal-setting, which leads to unsuccessful consultancy experiences.
Growth Gurus or Crooked Consultants? | E84 with Loren Shumate
Q: What is your deepest, darkest marketing confession?
Loren revealed that while working at a hyper-growth company, she had to admit in a board meeting that her CRM was disorganized and acknowledged the barriers that many marketers face with data accuracy.
Senior Marketeer Crisis | E82 with Fiona Jensen
Q: How can senior leaders support their marketers better?
By ensuring there is a seat at the table and establishing clear KPIs, while fostering relationships with sales.
Senior Marketeer Crisis | E82 with Fiona Jensen
Q: What do you think is causing this senior marketing crisis?
The pressure on CMOs with fewer resources and the unrealistic expectations from the organization are central issues.
Interviewing 101 for Marketers | E64 with Shana Pearlman
Q: How can we all feel comfortable with feeling a bit stupid in interviews?
Asking 'stupid' questions allows the interviewee to shine and share their expertise, making the conversation more valuable.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Frequently Asked Questions About Blame it on Marketing ™

What is Blame it on Marketing ™ about and what kind of topics does it cover?

Content primarily revolves around the challenges faced by marketers in their daily professional lives, touching on a mix of humorous and serious topics. Episodes feature discussions about marketing strategies, common pitfalls, and the absurdity of certain practices in the industry. The hosts, along with expert guests, share personal anecdotes and insights that resonate with marketing professionals, creating a relatability factor while also addressing the cultural dynamics within organizations. Notably, the blend of humor and candid discussion makes this content approachable, fostering a supportive community for marketers navigating similar experiences.

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How many listeners does Blame it on Marketing ™ get?

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What are the audience demographics for Blame it on Marketing ™?

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How many subscribers and views does Blame it on Marketing ™ have?

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Which podcasts are similar to Blame it on Marketing ™?

These podcasts share a similar audience with Blame it on Marketing ™:

1. The News Agents
2. The Rest Is Football
3. The Overlap
4. Stick to Football

How many episodes of Blame it on Marketing ™ are there?

Blame it on Marketing ™ launched 4 years ago and published 114 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Blame it on Marketing ™?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Blame it on Marketing ™?

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What guests have appeared on Blame it on Marketing ™?

Recent guests on Blame it on Marketing ™ include:

1. Loren Shumate
2. Beth O'Malley
3. Fiona Jensen
4. Amber Rhodes
5. Ross Howard
6. Alice Walton
7. MC Silfer
8. Andy Lambert

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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