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Beyond the Wrench

Jay Goninen
Automotive Industry
Wrenchway
Technician Shortage
Automotive Education
Leadership
Mentorship
Electric Vehicles
Technician Development
ASE Connects
Career Development
ADAS
Milwaukee Tool
Automotive Repair
ASE
Diesel Industry
Technician Training
Industry Partnerships
Customer Service
School Assist
Technician Pay Survey

How can automotive and diesel shops run a better business and be more profitable? How can we make the aftermarket and dealerships more attractive to younger generations? Each week, Jay Goninen, VP of Industry Advancement at ASE, will sit down with shop owners, technicians, instructors, and professionals in the automotive and diesel industries to have them share their stories and insights. We’ll di... more

PublishesWeeklyEpisodes335Founded7 years ago
Number of ListenersCategories
AutomotiveBusinessCareersLeisure

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Artwork for Beyond the Wrench

Latest Episodes

John Doonan, President of International Motor Sports Association (IMSA), breaks down why they see themself as the "heartbeat of the auto industry." In this episode, he talks about what makes IMSA's staff and drivers feel like one big family, how IMSA... more

Lisa Joseph, Director of ASE Connects Schools at ASE, breaks down how ASE Connects (formerly WrenchWay) is helping schools tap into free industry support, and how completing one quick form now enters schools into the $11k Snap-on giveaway. In this ep... more

Tyler Gallardo, known online as Ty the Car Guy with nearly 1 million followers, breaks down how he turned a mobile mechanic business into a full-time content career. In this episode, he covers his path into the trade, how he grew his business from th... more

YouTube

Cole Conrad, Senior Vice President of Product Management at Milwaukee Tool, breaks down how Milwaukee Tool's growth into transportation trades wasn't a step-by-step plan—it was patience and instinct, one tool at a time. In this episode, recorded live... more

YouTube

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Recent Guests

Mark Wilson
COO of ASE Connects (formerly WrenchWay); WrenchWay co-founder
WrenchWay/ASE Connects
Episode: ASE Acquires WrenchWay
Anthony Calhoun
ASE master technician with 25+ years in GM dealership, founder of AWC. Consulting, author of Why Techs Leave and How to Keep Them, and creator of Apex Tech Nation
AWC Consulting / Apex Tech Nation
Episode: Still on the Floor. Still Building the Industry.
Joe Hamilton
President and CEO of Vortex Optics
Vortex Optics
Episode: The CARE Movement—Right People, Rare Experiences
Chris Craig
Industry content creator and educator, known for social media presence
Independent commentator
Episode: Honest Conversations Move the Industry Forward
Christian Spell
High school senior and SkillsUSA officer
SkillsUSA
Episode: SkillsUSA's Real Impact on the Next Generation
Todd Ainsworth
Shop Owner, Northwest Auto Care Alliance board member
Northwest Auto Care Alliance (NWACA) / ITAC
Episode: Building Technicians From the Ground Up
Antonio Maldonado
Recruiter focused on BMW STEP program and partnerships with technical colleges
BMW of North America
Episode: BMW's STEP Program: Nurturing the Next Generation of Technicians
Jake Martin
Body and Paint STEP program recruiter and instructor liaison
BMW of North America
Episode: BMW's STEP Program: Nurturing the Next Generation of Technicians
Dan Paulson
Author of Escape the Owner's Trap, former shop owner and consultant
Escape the Owner's Trap / Author
Episode: Build a Shop That Runs Without You

Host

Jay Goninen
Host of Beyond the Wrench, guides interviews with shop owners, technicians, educators, and industry professionals

Reviews

4.7 out of 5 stars from 55 ratings
  • Great Host!

    Jay does a great job of engaging his guests while letting his passion for our service professionals shine through.

    Apple Podcasts
    5
    djohns16
    United States2 years ago
  • Great show

    Informative

    Apple Podcasts
    5
    J5erra
    United States3 years ago
  • Value-packed!

    If you’re in the auto services industry, you need to tune into Beyond the Wrench! Jay is an excellent host who leads really engaging and informative interviews with his guests. Value-packed conversations abound in these episodes - highly recommend checking it out!

    Apple Podcasts
    5
    oliviabaker13
    United States4 years ago
  • I started A rolls royce & Bentley repair shop when everyone told me I could not

    I could really relate to this podcast , with no experience and just my education from UTI to become a professional technician, I knew what cars I wanted to work on and had several instructors tell me I had no chance of that happening.

    I start my shop in my garage and now rent a bigger garage space, I’ve been looking for a one bay shop to rent, to have an actual shop, but there are none I can find in Atlanta.

    I own a European Dynamics, I am on google in Atlanta, and could really use help.

    But ... more

    Apple Podcasts
    5
    Ajs rolls royce garage
    United States4 years ago
  • Awesome podcast with diverse lil group of interview subjects

    Great podcast focused on the world of mechanics and helping grow a career not just a job

    Apple Podcasts
    5
    Pa pizza
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Informative and value-packed for auto service pros
Resonates with practitioners focused on mentorship and culture
Engaging host who lets guests share expertise
One reviewer suggested more action-oriented content and initiatives

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

ASE Acquires WrenchWay
Q: What will change about the product moving forward?
The product will shift focus from a traditional job board to a more holistic platform under the ASE Connects umbrella, increasing resources, school relationships, student profiles, and data-driven tools to recruit, retain, and develop technicians, while phasing out the old job board.
The CARE Movement—Right People, Rare Experiences
Q: Talk to me about the brand piece and how the Vortex identity came to be.
Joe describes redesigning product naming (Diamondback, Crossfire, Viper, etc.) and creating Vortex Nation to foster belonging, moving away from purely technical selling points toward an identity-led brand that customers can connect with.
The CARE Movement—Right People, Rare Experiences
Q: Now walk us through, our audience is primarily the transportation trades. Can you give us a little background on Vortex Optics?
Joe explains the family history in optics, how Eagle Optics grew from a retailer to a wholesaler and brand, and how Vortex was launched in 2002 as part of a strategic expansion to offer a complete line across hunting and birding markets.
Building Technicians From the Ground Up
Q: Todd, how did you get into the industry and end up as a shop owner?
Todd explains his start in the mid-80s, progressing from a high school auto shop student to a four-year apprenticeship, becoming a professional tech for 25 years, and eventually transitioning to shop ownership due to the physical toll of wrenching and a desire to influence the industry from a leadership position.
Growing the Auto Industry Funnel: Recruiting, Training, & Inspiring the Next Gen
Q: What drives your focus on content and training, and how do you approach helping others learn effectively?
He transitioned from sales to training because it allowed him to reach more customers and share valuable information; he emphasizes making content helpful, approachable, and non-intimidating, using platforms like YouTube and TikTok to scale impact.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Beyond the Wrench

What is Beyond the Wrench about and what kind of topics does it cover?

- This show provides practical, leadership-focused conversations for automotive and diesel professionals, shop owners, and educators. Episodes typically feature experienced technicians, educators, recruiters, and industry leaders who share real-world insights on mentorship, talent development, pay structures, and building sustainable businesses. A standout trait is the emphasis on people-centered culture, practical processes, and partnerships with educator networks to grow the talent pipeline. Listeners can expect actionable strategies for retention, onboarding, and improving shop operations, often anchored by industry-wide initiatives like ASE Connects and WrenchWay.

- Noteworthy angles include a focus on technician happiness, apprentices... more

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Which podcasts are similar to Beyond the Wrench?

These podcasts share a similar audience with Beyond the Wrench:

1. The Ramsey Show
2. Changing The Industry Podcast
3. Car Dealership Guy Podcast
4. Automotive Field Theory
5. The Jaded Mechanic Podcast

How many episodes of Beyond the Wrench are there?

Beyond the Wrench launched 7 years ago and published 335 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Beyond the Wrench?

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What guests have appeared on Beyond the Wrench?

Recent guests on Beyond the Wrench include:

1. Mark Wilson
2. Anthony Calhoun
3. Joe Hamilton
4. Chris Craig
5. Christian Spell
6. Todd Ainsworth
7. Antonio Maldonado
8. Jake Martin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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