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Beyond the Wrench

Jay Goninen
Automotive Industry
Wrenchway
Technician Shortage
Automotive Education
Electric Vehicles
Technician Development
Career Development
Mentorship
Leadership
ADAS
Milwaukee Tool
Automotive Repair
ASE
Diesel Industry
Technician Training
Industry Partnerships
Customer Service
Technician Pay Survey
Workforce Development
Education In Automotive Industry

How can automotive and diesel shops run a better business and be more profitable? How can we make the aftermarket and dealerships more attractive to younger generations? Each week, Jay Goninen, Co-Founder & President of WrenchWay, will sit down with shop owners, technicians, instructors, and professionals in the automotive and diesel industries to have them share their stories and insights. We’ll ... more

PublishesWeeklyEpisodes314Founded6 years ago
Number of ListenersCategories
LeisureBusinessCareersAutomotive

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Artwork for Beyond the Wrench

Latest Episodes

Dan Paulson, Author of “Escape the Owner’s Trap,” joins us to tackle one of the biggest challenges shop owners face—being stuck in the middle of everything. We break down how to build accountability without micromanaging, fix communication gaps, and ... more

YouTube

Justin Allen has been in the automotive industry since 1998—and now, as a Regional Field Trainer for Hunter Engineering Company, his passion is training the next generation of technicians. In this episode, Justin breaks down how he got his start unde... more

YouTube

Marco Zwanenburg, Aftersales Consultant at New Drive Consulting, joins us to be a voice for technicians in this people-first industry. He shares how shops can create a strong first impression from day one, why appreciation has to go beyond pay, and h... more

YouTube

Tiffany Scherado, Owner of Lifetime Transmissions and Facilitator of Amazing Women in Automotive (AWiA), joins us to share how AWiA is building a powerful community for women in the industry. Tiffany talks about what’s new since her last appearance o... more

YouTube

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Recent Guests

Justin Allen
Senior engineering and training professional at Hunter Engineering Company
Hunter Engineering Company
Episode: Growing the Auto Industry Funnel: Recruiting, Training, & Inspiring the Next Gen
Marco Zwanenburg
Industry veteran focusing on performance, mindset, and growth for technicians and shops
Independent consultant/ASE collaborations
Episode: Technician Happiness Starts the Moment They Walk In
Tiffany Scherado
Automotive industry professional involved with Amazing Women in Automotive (AWiA) and AWiA Latina; board member for ATRA (Transmission Rebuilders Association) - Region 5
Amazing Women in Automotive; ATRA
Episode: Women Supporting Women in Auto
Jason Kerstetter
Founder of Gear Her Up Foundation, focused on creating opportunities for women in automotive and skilled trades
Gear Her Up Foundation
Episode: How Gear Her Up Is Opening Doors for Women in Auto
Don Favors
Automotive technology teacher
Lowell High School (educator)
Episode: 5 Steps to Train and Retain New Technicians
Gerrot Jacobson
Automotive technology instructor at Hawkeye Community College
Hawkeye Community College
Episode: Motivating Students & Helping Them Succeed
David Kocher
Automotive instructor developing a simulated incentive-based pay plan
Kirkland Ranch Academy of Innovation (Pasco County, Florida)
Episode: Simulating a Flat Rate Pay Plan in the Classroom
Brad Templin
Shop owner and second-generation leader
Family shop (Chicago area)
Episode: Second Generation Shop Ownership
Dwayne Myers
Owner of Dynamic Automotive
Dynamic Automotive
Episode: Mentorship is the Beginning of Leadership

Host

Jay Goninen
Host of Beyond the Wrench

Reviews

4.7 out of 5 stars from 54 ratings
  • Great Host!

    Jay does a great job of engaging his guests while letting his passion for our service professionals shine through.

    Apple Podcasts
    5
    djohns16
    United States2 years ago
  • Great show

    Informative

    Apple Podcasts
    5
    J5erra
    United States3 years ago
  • Value-packed!

    If you’re in the auto services industry, you need to tune into Beyond the Wrench! Jay is an excellent host who leads really engaging and informative interviews with his guests. Value-packed conversations abound in these episodes - highly recommend checking it out!

    Apple Podcasts
    5
    oliviabaker13
    United States4 years ago
  • I started A rolls royce & Bentley repair shop when everyone told me I could not

    I could really relate to this podcast , with no experience and just my education from UTI to become a professional technician, I knew what cars I wanted to work on and had several instructors tell me I had no chance of that happening.

    I start my shop in my garage and now rent a bigger garage space, I’ve been looking for a one bay shop to rent, to have an actual shop, but there are none I can find in Atlanta.

    I own a European Dynamics, I am on google in Atlanta, and could really use help.

    But ... more

    Apple Podcasts
    5
    Ajs rolls royce garage
    United States4 years ago
  • Awesome podcast with diverse lil group of interview subjects

    Great podcast focused on the world of mechanics and helping grow a career not just a job

    Apple Podcasts
    5
    Pa pizza
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Positive reception to guests with hands-on industry experience.
Engaging host who draws out actionable insights from guests.
Desirable for guests who want to share real-world strategies and programs.
Informative conversations with practical takeaways for shop leadership.
Shows a strong focus on mentorship and workforce development.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Growing the Auto Industry Funnel: Recruiting, Training, & Inspiring the Next Gen
Q: What drives your focus on content and training, and how do you approach helping others learn effectively?
He transitioned from sales to training because it allowed him to reach more customers and share valuable information; he emphasizes making content helpful, approachable, and non-intimidating, using platforms like YouTube and TikTok to scale impact.
Growing the Auto Industry Funnel: Recruiting, Training, & Inspiring the Next Gen
Q: So how did you switch over to Hunter?
He started in the automotive world at a Ford dealership, moved through various roles in the parts and service areas, and found a fit in Hunter where engineering and hands-on training meet, eventually becoming deeply involved in training and content creation to share that knowledge.
Technician Happiness Starts the Moment They Walk In
Q: How did you start in automotive, and what led you to focus on technician happiness and growth?
Marco describes a journey from the Netherlands to the US, starting as a technician and rising through leadership roles, which gave him first-hand insight into the daily realities of shop floor work and the gap between technicians and management. This inspired him to focus on practical, people-centered improvements that can be implemented in any shop.
Bonus Episode: Inside Alliant Power’s Capital Reman Acquisition
Q: How will the distribution and branding work going forward for Capital Reman under Alliant Power?
For now, branding remains largely unchanged, with a long-term possibility of brand integration under Alliant Power while maintaining a ship-direct model and expanding the total package offering to include complete engine-related kits.
Bonus Episode: Inside Alliant Power’s Capital Reman Acquisition
Q: Can you tell us a little about the special news and why this acquisition makes sense for Alliant Power?
The move aligns with a strategy to offer a fully integrated engine solution, expanding from engines to a total package that includes OEM components, and it fills a strategic gap in the aftermarket while leveraging Capital's strong engineering and entrepreneurial team.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
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Frequently Asked Questions About Beyond the Wrench

What is Beyond the Wrench about and what kind of topics does it cover?

This show spotlights the automotive and diesel services ecosystem, with conversations that mix practical shop management, technician development, education partnerships, and industry-wide workforce trends. Episodes frequently explore pay structures, mentorship, apprenticeship programs, and collaborations between shops, schools, and industry associations. Listeners often include shop owners, managers, technicians, and educators seeking actionable insights to attract talent, improve retention, and run more profitable operations. A standout thread is the emphasis on people-centered leadership, mentorship, and long-term industry pipelines, rather than just immediate financial metrics. The host tends to bring in guests who are practitioners or p... more

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Which podcasts are similar to Beyond the Wrench?

These podcasts share a similar audience with Beyond the Wrench:

1. Changing The Industry Podcast
2. Gearbox Podcast
3. Automotive Diagnostic Podcast
4. The Jaded Mechanic Podcast
5. Confessions of a Shop Owner

How many episodes of Beyond the Wrench are there?

Beyond the Wrench launched 6 years ago and published 314 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Beyond the Wrench?

Recent guests on Beyond the Wrench include:

1. Justin Allen
2. Marco Zwanenburg
3. Tiffany Scherado
4. Jason Kerstetter
5. Don Favors
6. Gerrot Jacobson
7. David Kocher
8. Brad Templin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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