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Artwork for BEYOND THE BRAND

BEYOND THE BRAND

Sampl
Boots
Jobs To Be Done
Cowshed
Headspace
111SKIN
Sampl
Dash Water
Growth
Loyalty Programs
Luxury Marketing
Buxton
Premiumization
Unfabled
Clue
Creative Operating System
Warwick Business School
Sample
Nestlé
Hotpod Yoga
Jude

Beyond the Brand takes you inside the minds of today’s top marketing leaders to uncover the strategies, insights, and challenges shaping the future of brands. Hosted by Matt Huntly and Adam Wright, each episode features candid conversations with experts across retail, media, e-commerce, and consumer goods. From digital transformation to first-party data and retail media to product innovation, we e... more

PublishesTwice monthlyEpisodes28Foundeda year ago
Number of ListenersCategories
BusinessMarketing

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Artwork for BEYOND THE BRAND

Latest Episodes

Peony Li built Jude by serving the customer that almost everyone else in women's health overlooks: older women.

She and Adam talk through how she built around them, from imagery that shows older women with dignity to a 30,000-strong community that n... more

Max Henderson started Hotpod Yoga in 2013 with his childhood friend Nick, despite neither of them being yoga people at the time. Today, Hotpod Yoga is Europe's largest yoga business in 3 countries with over 500,000 customers.

Most of those customers... more

From social to shelf without a pitch

Hannah Samano left Unilever at the height of the direct-to-consumer boom to build something from nothing. She's now founder and CEO of Unfabled, a women's health and supplements brand that has gone from a pure D2... more

You can get water from a tap for free. So why does anyone pay for a bottle? And why do some people pay more for one bottle over another?

Michele Ricci is Head of Global Marketing for Nestlé Pure Life and local brands. He has spent 15 years working o... more

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Recent Guests

Peony Li
Founder and CEO of Jude
Jude
Episode: Why the most overlooked customer is the biggest opportunity | Peony Li | Jude
Max Henderson
Co-founder and CEO of Hotpod Yoga
Hotpod Yoga
Episode: How to make sceptics your growth engine | Max Henderson | Co-founder & CEO | Hotpod Yoga
Hannah Samano
CEO and founder of Unfabled
Unfabled
Episode: From social to shelf without a pitch | Hannah Samano | Founder and CEO | Unfabled
Michele Ricci
Head of Global Marketing for Nestlé Pure Life and local brands
Nestlé
Episode: How to transform a brand people already love | Michele Ricci | Head of Global Marketing | Nestlé Pure Life and local brands
Karen Owen
Chief Growth Officer for Europe and Pacific at Kraft Heinz
Kraft Heinz
Episode: The content engine that keeps Heinz in every conversation | Karen Owen, Kraft Heinz
Michael Edelmann
CMO at 111SKIN
111SKIN
Episode: How to build a brand universe worth belonging to with Michael Edelmann, 111SKIN Ex. Dr. Barbara Sturm, Business of Fashion
Caroline Pay
Former Chief Creative Officer at Headspace (2018–2022)
Headspace
Episode: How Headspace built a brand bulletproof enough for Disney and Netflix with Caroline Pay (Ex. Headspace, Mother, BBH, Grey)
Pete Markey
Marketing executive with Boots (former CMO) and consultant
Consultancy / Boots
Episode: From “Good old Boots” to 10 quarters of market share growth with Peter Markey (Ex. Boots, TSB, Aviva, Post Office)
Laura Chamberlain
Professor of Marketing at Warwick Business School, author, and consultant
Warwick Business School
Episode: 84% of marketers feel like imposters. Prof. Laura Chamberlain explains why. (Warwick Business School)

Hosts

Adam Wright
Host of Beyond The Brand; co-host; senior marketer with deep experience in brand strategy and growth.
Matt Huntly
Host of Beyond The Brand; co-host; experienced marketer focused on brand growth, storytelling, and partnerships.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Why the most overlooked customer is the biggest opportunity | Peony Li | Jude
Q: How do you approach marketing to a highly stigmatized demographic?
Be deliberate about language and tone, avoid talking down to the audience, and focus on education and empowerment. Build trust through scientific clarity, and use community insights to shape messages and products that genuinely serve older women's needs.
Why the most overlooked customer is the biggest opportunity | Peony Li | Jude
Q: What did you learn from your time on the investor side that helped you when starting Jude?
I learned that storytelling matters and that investors want to see a clear, evolving narrative. You need to educate about a category they might not know well, frame it as a movie they can picture, and use that to build relationships that carry through multiple funding rounds.
How to take on the giants and win | Bridget Hirst | DASH Water
Q: How did you approach the TV spot and the platform strategy for Dash Water's launch?
We chose a bold, non-vanilla concept that contrasted with typical wellness messaging, focusing on the idea that Dash isn't about giving up but about what you get to keep, and we leaned into a lean production process to move fast with a small, focused team. The result was a provocative campaign that generated strong recall and helped push awareness beyond London.
How to transform a brand people already love | Michele Ricci | Head of Global Marketing | Nestlé Pure Life and local brands
Q: What sparked the transformation approach you applied to Nesquik and how did you shift perceptions around sugar and nutrition?
The transformation combined reducing sugar with fortification, a broader communication shift from kids to parents, and engaging stakeholders like pediatricians to validate the new profile, which ultimately aligned the brand with healthier lifestyles while preserving taste.
84% of marketers feel like imposters. Prof. Laura Chamberlain explains why. (Warwick Business School)
Q: What is your new book about and how does it help marketers think more critically?
The book focuses on eight practical debates in marketing, including ROI and brand versus performance, and provides frameworks to apply insights contextually, combining academic rigor with real-world case studies.

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Frequently Asked Questions About BEYOND THE BRAND

What is BEYOND THE BRAND about and what kind of topics does it cover?

Across episodes, the show centers on modern brand-building, with deep dives into scaling, transformation, and growth in consumer goods, health, and tech. Conversations frequently unpack how legacy brands stay relevant through purpose, premiumization, and partnerships, while newer, data-driven approaches- from first-party data to omnichannel strategies- shape practical playbooks for marketers. Hosts bring a candid, practitioner-focused lens, balancing big-picture strategy with hands-on tactics like brand storytelling, activations, and creative leadership. A standout trait is the mix of brand veterans, founders, and growth specialists who share concrete examples, failed bets, and lessons learned, making it useful for listeners evaluating grow... more

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1. Off Menu with Ed Gamble and James Acaster

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BEYOND THE BRAND launched a year ago and published 28 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on BEYOND THE BRAND?

Recent guests on BEYOND THE BRAND include:

1. Peony Li
2. Max Henderson
3. Hannah Samano
4. Michele Ricci
5. Karen Owen
6. Michael Edelmann
7. Caroline Pay
8. Pete Markey

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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