
A Podcast about insightful & topical Out of Home advertising discussions with key industry experts created to educate and inspire. Join OOH Experts and Co-Hosts; Livia Brown & Kirsty Carlson as they go Beyond The Billboard to discover the world inside Out of Home.
| Publishes | Twice monthly | Episodes | 71 | Founded | 3 years ago |
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| Number of Listeners | Categories | MarketingBusiness | |||

In this episode chat with Phil Blondé, the creative mind behind OOH of the Day, about what makes great OOH impossible to ignore.
Phil shares how his passion for the medium turned into a global source of creative inspiration, why the best ideas make ... more
Shopping malls bring brands closer to consumers when they are actively browsing, engaging and making purchase decisions. In this episode, we speak with John Faia, Director of Mall Ads and General Manager of Street Network, about the reach of mall med... more
What does OOH media look like from the client's perspective?
In this episode, Bridget Harpur, the Marketing Manager at Volkswagen Group, South Africa, shares her insights on how brands approach OOH, what they value most in media partnerships, and t... more
What does it take for brands to succeed in Ghana's OOH media market? In this episode, we sit down with Taniya Mondal, Managing Director at Optimal OMD, to explore the unique dynamics shaping one of Africa's most exciting media landscapes.
We discuss... more
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #52 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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The show centers on Out of Home advertising, with in-depth discussions about how OOH fits into multi-channel strategies, measurement, and the evolving media landscape in Africa. Episodes frequently feature brand-side practitioners, agency and media-owner perspectives, and data-driven insights on DOOH, cross-channel planning, and the economics of OOH campaigns. Unique angles include emphasis on measurement environments, audience attention, and the integration of technology and data to drive ROI, plus practical case studies from regional campaigns. Listeners are likely marketers, media planners, and agency professionals seeking credible OOH intelligence, real-world tactics, and partnership opportunities in a fast-changing market.
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Beyond The Billboard launched 3 years ago and published 71 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Beyond The Billboard include:
1. Tom Goddard
2. Jacques Du Preez
3. Pat Mahlangu
4. Erik Warburg
5. Teniel Nelson
6. Jason Steyn
7. Saiesh Ajudhiya
8. Nivasha Pillay
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