
A Podcast about insightful & topical Out of Home advertising discussions with key industry experts created to educate and inspire. Join OOH Experts and Co-Hosts; Livia Brown & Kirsty Carlson as they go Beyond The Billboard to discover the world inside Out of Home.
| Publishes | Twice monthly | Episodes | 68 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||

What does it take for brands to succeed in Ghana's OOH media market? In this episode, we sit down with Taniya Mondal, Managing Director at Optimal OMD, to explore the unique dynamics shaping one of Africa's most exciting media landscapes.
We discuss... more
The OOH industry is evolving rapidly, but with growth comes new challenges. In this episode we sit down with Peter Lindstrom to unpack the realities shaping OOH today; from market fragmentation and media owner differentiation to inventory saturation ... more
Fresh from the World Out of Home Organization (WOO) Global Congress 2026 in London, we sit down with WOO President Tom Goddard and Jacques Du Preez Founder and CEO at Provantage to unpack the biggest conversations shaping the future of OOH.
From glo... more
We welcome fellow podcast host Pat Mahlangu from Pat on Brands; the first time we’ve had another podcast host join us on the show.
As Pat on Brands celebrates its 10-year milestone, we unpack some of the biggest themes and insights Pat has uncovered... more
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Apple Podcasts | #32 |
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The show centers on Out of Home advertising, with in-depth discussions about how OOH fits into multi-channel strategies, measurement, and the evolving media landscape in Africa. Episodes frequently feature brand-side practitioners, agency and media-owner perspectives, and data-driven insights on DOOH, cross-channel planning, and the economics of OOH campaigns. Unique angles include emphasis on measurement environments, audience attention, and the integration of technology and data to drive ROI, plus practical case studies from regional campaigns. Listeners are likely marketers, media planners, and agency professionals seeking credible OOH intelligence, real-world tactics, and partnership opportunities in a fast-changing market.
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Beyond The Billboard launched 2 years ago and published 68 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Beyond The Billboard include:
1. Tom Goddard
2. Jacques Du Preez
3. Pat Mahlangu
4. Erik Warburg
5. Teniel Nelson
6. Jason Steyn
7. Saiesh Ajudhiya
8. Nivasha Pillay
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