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Beyond The Billboard

Kirsty Carlson & Livia Brown
Out Of Home
Out Of Home Advertising
Out Of Home (OOH)
Digital Out Of Home
South Africa
Road 2.0
Measurement
Commuter Media
Melon Mobile
Network X
Digital Advertising
World Out Of Home Organization Conference
World Of Out Of Home Organization (woo)
Out Of Home (OOH) Advertising
Media Strategy
Premium Large Format Digital Out Of Home
Lima, Peru
Luxon Data Solutions
Outdoor Auditors
Provantage

A Podcast about insightful & topical Out of Home advertising discussions with key industry experts created to educate and inspire. Join OOH Experts and Co-Hosts; Livia Brown & Kirsty Carlson as they go Beyond The Billboard to discover the world inside Out of Home.

PublishesTwice monthlyEpisodes68Founded2 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Beyond The Billboard

Latest Episodes

What does it take for brands to succeed in Ghana's OOH media market? In this episode, we sit down with Taniya Mondal, Managing Director at Optimal OMD, to explore the unique dynamics shaping one of Africa's most exciting media landscapes.

We discuss... more

The OOH industry is evolving rapidly, but with growth comes new challenges. In this episode we sit down with Peter Lindstrom to unpack the realities shaping OOH today; from market fragmentation and media owner differentiation to inventory saturation ... more

Fresh from the World Out of Home Organization (WOO) Global Congress 2026 in London, we sit down with WOO President Tom Goddard and Jacques Du Preez Founder and CEO at Provantage to unpack the biggest conversations shaping the future of OOH.

From glo... more

We welcome fellow podcast host Pat Mahlangu from Pat on Brands; the first time we’ve had another podcast host join us on the show.

As Pat on Brands celebrates its 10-year milestone, we unpack some of the biggest themes and insights Pat has uncovered... more

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Recent Guests

Tom Goddard
President of the World Out Of Home Organization; Chair of Out Of Home Capital
World Out Of Home Organization; Out Of Home Capital
Episode: Takeouts from WOO Global Conference 2026 with Tom Goddard & Jacques Du Preez
Jacques Du Preez
World Out Of Home Africa Ambassador; CEO of Provantage
Provantage; World Out Of Home Africa Ambassador
Episode: Takeouts from WOO Global Conference 2026 with Tom Goddard & Jacques Du Preez
Pat Mahlangu
Founder of Pat on Brands; Founder and CEO of Larrato Agency
Pat on Brands, Larrato Agency
Episode: Pat on Brands' View of OOH with Pat Mahlangu
Erik Warburg
Director, Outdoor Auditors
Outdoor Auditors
Episode: Discussing the Current State of OOH with Erik Warburg
Teniel Nelson
Head of Integrated Media at Beiersdorf
Beiersdorf
Episode: Beiersdorf: A Client's Point of View of OOH with Teniel Nelson
Jason Steyn
Sales Director at Network X
Network X
Episode: The Street are Speaking with Network X
Saiesh Ajudhiya
Head of Media, Creative and Innovation at Kantar South Africa
Kantar South Africa
Episode: From Reach to Real Impact: Kantar’s View on OOH Effectiveness with Saiesh Ajudhiya
Nivasha Pillay
Head of Digital Marketing at Multi-Choice Group; board member Marketing and Media Alliance Middle East Africa
Multi-Choice Group
Episode: Bridging Worlds: The Power of OOH, Digital & Social Together with Nivasha Pillay
Calvin Collett
Founder and CEO of Melon Mobile
Melon Mobile
Episode: Melon Mobile: A Client's Point of View of OOH with Calvin Collett

Hosts

Livia Brown
Host of Beyond The Billboard; co-host
Kirsty Carlson
Co-host of Beyond The Billboard; guiding the discussion

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Creative Bravery in OOH with Dean Oelschig
Q: What goes into the process when you design something specifically for Out of Home versus other media channels?
The process starts at the beginning with a crucial test: if an idea can work on a poster, it likely works elsewhere; testing through billboards helps ensure the idea translates to the format and audience, followed by a disciplined iteration and a focus on the truth of the brand.
130 Years in Motion: SAB’s Moving Tribute to the Future
Q: What was the public and internal reaction to the campaign's scale?
Marsha shares emotional responses from SAB executives and staff, noting goosebumps moments and a strong sense of pride as the asset rolled out, with the CEO encouraging repeated viewing of the film.
130 Years in Motion: SAB’s Moving Tribute to the Future
Q: What Out of Home channels were used to support the campaign?
Roanna describes leveraging outdoor formats, digital screens, and the truck-shaped creative device, scaled for national impact with chapters on economy, innovation, and social impact.
130 Years in Motion: SAB’s Moving Tribute to the Future
Q: To kick us off into this episode, we need to tell our listeners about this campaign. What was the idea and how was it executed?
Marsha explains the concept of turning SAB's branded trucks into moving billboards to celebrate 130 years, tying in emotional storytelling with archival research and a multi-channel rollout that included TV and digital out of home.
Shaping the Skyline: How Large Brands Play in OOH with Litha Vimbi
Q: What is a media strategy and why do clients look to media agencies to develop one?
A media strategy is the plan to connect a brand with the right audiences by choosing the most effective channels and placements, with a focus on authenticity and measurable outcomes.

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Frequently Asked Questions About Beyond The Billboard

What is Beyond The Billboard about and what kind of topics does it cover?

The show centers on Out of Home advertising, with in-depth discussions about how OOH fits into multi-channel strategies, measurement, and the evolving media landscape in Africa. Episodes frequently feature brand-side practitioners, agency and media-owner perspectives, and data-driven insights on DOOH, cross-channel planning, and the economics of OOH campaigns. Unique angles include emphasis on measurement environments, audience attention, and the integration of technology and data to drive ROI, plus practical case studies from regional campaigns. Listeners are likely marketers, media planners, and agency professionals seeking credible OOH intelligence, real-world tactics, and partnership opportunities in a fast-changing market.

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Which podcasts are similar to Beyond The Billboard?

These podcasts share a similar audience with Beyond The Billboard:

1. The Diary Of A CEO with Steven Bartlett

How many episodes of Beyond The Billboard are there?

Beyond The Billboard launched 2 years ago and published 68 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Beyond The Billboard?

Recent guests on Beyond The Billboard include:

1. Tom Goddard
2. Jacques Du Preez
3. Pat Mahlangu
4. Erik Warburg
5. Teniel Nelson
6. Jason Steyn
7. Saiesh Ajudhiya
8. Nivasha Pillay

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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