
Below the Surface is where water industry professionals talk shop with no fluff or corporate speak.
Host Paul Balsom, a fractional CMO who spent 10+ years running a water tech company, sits down with startup founders, investors, recruiters, and fellow marketers to discuss what's actually working (and what's not) in water and environmental businesses.
Expect honest conversations about:
Building ... more
| Publishes | Monthly | Episodes | 6 | Founded | 4 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||

Episode description
Alex Mason has spent seven years building teams across the water sector and recently launched his own firm, Hydrec, dedicated entirely to water globally. In this conversation, he and Paul get into what's actually happening in the... more
Episode Description
Beth Boeh has been in water for 30 years — and like most of us, she didn't mean to be. What started as a temp job at a Philly-area instrumentation company in 1996 turned into a career, and eventually into Boeh Agency, a marketing... more
In this episode, Paul sits down with Björn Otto, an environmental engineer turned water industry marketer based in Germany. Björn founded Interius Solutions four years ago after spending over 15 years in sales and marketing roles at membrane companie... more
The conversation explores the world of fractional CMOs and their work in specialized marketing services for companies in climate tech, renewable energy, and the water space. It delves into the challenges faced in marketing strategy, educating founder... more
Edgar Rudberg, CEO of Nucleic Sensing Systems, discusses his background, the technology behind NS2, and the challenges of fundraising and industry adoption in the water tech sector. He emphasizes the importance of data, AI, and the impact of climate ... more
The conversation covers Jamail's journey in the water industry, the transition to Curo Ventures, the philosophy of Curo Ventures, the attractiveness of the water industry, industry collaboration and mission, acquiring companies in the water industry,... more








Listeners, social reach, demographics and more for this podcast.
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Below the Surface launched 4 months ago and published 6 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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