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Artwork for Belkins Podcast

Belkins Podcast

Michael Maximoff
Artificial Intelligence
Marketing
ABM
Belkins
Hubspot
Revenue Operations
Zapier
Salesloft
Rev Ops
Enterprise Sales
Gong
Mole Street
Storytelling
Go To Market Live
Remote Work
Go Nimbly
Salesforce
Userled

The Belkins Podcast tells the stories most business shows leave out. Hosted by Michael Maximoff (Co-Founder at Belkins), our podcast explores the messy middle of building and scaling B2B companies. You'll hear honest conversations with sales, marketing leaders and founders from some of the biggest names in B2B on tough calls, go-to-market pivots, and strategies that shape their approach to revenue... more

PublishesMonthlyEpisodes99Founded7 years ago
Categories
MarketingBusinessEntrepreneurship

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Artwork for Belkins Podcast

Latest Episodes

What does it take to build a brand in B2B that people actually talk about?

Udi Ledergor has a word for it. Courage.

He was employee #13 at Gong. The first, and for a long time, only marketer. He joined when nobody had heard of them, with 11 paying... more

YouTube

Companies go upmarket, hit three slow months, and decide the strategy “doesn’t work.”

In this live episode, Yann (co-founder of Userled, former Salesforce enterprise seller) breaks down what enterprise deals actually look like up close: long stretch... more

YouTube

For 10 years, Belkins’ founders never sat down on camera to talk honestly about what building this company has really cost them.

Michael Maximoff and Vlad Podoliako have spent a decade building together. They took Belkins from zero to one of the worl... more

YouTube

Revenue teams are dealing with more tools, more data, more automation - and more pressure - than ever before. Growth isn’t just about selling better anymore. It’s about how the entire revenue engine actually works.

For the first time, RevOps isn’t a ... more

YouTube

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Recent Guests

Udi Ledergor
Chief Evangelist at Gong and former CMO
Gong
Episode: Becoming the Brand Everyone Talks About, ex-CMO of Gong ($300M ARR)| Belkins Podcast Episode #23
Yann Tsarfati
CEO of Userled
Userled
Episode: The "Upmarket" Trap: What Actually Moves Enterprise Deals | Belkins Podcast Episode #22
Jen Igartua
CEO and co-founder of Go Nimbly, RevOps consultancy
Go Nimbly
Episode: Why RevOps Is Having a Moment (with Jen Igartua) | Belkins Podcast Episode #20
Wade Foster
Co-founder and CEO of Zapier
Zapier
Episode: Why Companies Force AI: Zapier’s CEO Wade Foster Explains | Belkins Podcast Episode #19
Dr. Amy Cook
Dr. Amy Cook, Rev Ops expert and author guest on Belkins Show
Fullcast/Rev Ops community
Episode: What Marketers Lost When AI Took Over | Belkins Podcast Episode #18
Brendan Walsh
Founder and Principal at Mole Street
Mole Street
Episode: HubSpot Elite Partner Secrets: How We Reached the Top 1% | Belkins Podcast Episode #16
Godard Abel
Co-founder and CEO of G2, world's largest software marketplace
G2
Episode: From SEO to GEO: How G2 Is Redefining Their Growth Strategy | Belkins Podcast Episode #15

Host

Michael Maximoff
Host of Belkins Podcast

Reviews

5.0 out of 5 stars from 45 ratings
  • Real stories and great guests

    I highly recommend this podcast for anyone is sales, marketing, or business growth! Feels like you’re just hanging out and learning from good friends who’ve actually been there. I always walk away with at least one new idea I could implement right away.

    Apple Podcasts
    5
    holos iz temryavy
    Ukraine10 months ago
  • So many smart takes and interesting convos. Always feels fresh.

    Podchaser
    5
    cezara.orbu
    a year ago
  • A must listen !!

    Incredibly insightful, definitely an eye opening podcast channel and gives real context in what’s happening and true value on how to position your business for success!

    Apple Podcasts
    5
    Bradly Andrew
    South Africaa year ago
  • Learning Made Easy…and Fun

    Michael brings on smart, experienced guests who share real stories about building and growing businesses, including both the wins and the struggles.

    He keeps things real and easy to follow. You always walk away with something useful, and it’s never boring.

    Apple Podcasts
    5
    Anastasiia Gorlakova
    Ukrainea year ago
  • Great value

    Cool guests and interesting real-life stories

    Apple Podcasts
    5
    Haserway
    Ukraine3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Real stories and great guests: practical, actionable ideas you can apply quickly.
Insightful and context-rich, with true to life experiences in growth and leadership.
Smart guests and real-world narratives; engaging and easy to follow.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why Companies Force AI: Zapier’s CEO Wade Foster Explains | Belkins Podcast Episode #19
Q: What motivates Zapier to push forward with AI inside workflows rather than bolt-on solutions?
A natural alignment between the product category (workflow automation) and AI: AI feels like the next obvious step for improving automation, and it integrates smoothly into the product surface rather than being an afterthought.
Why RevOps Is Having a Moment (with Jen Igartua) | Belkins Podcast Episode #20
Q: What is the big learning from RevFest 2024 and planning for 2026?
Key takeaways include the value of practitioner-on-stage formats, immersive venues, and curated attendee alignment; planning for 2026 focuses on expanding scale while preserving a high-quality, targeted attendee mix.
Why RevOps Is Having a Moment (with Jen Igartua) | Belkins Podcast Episode #20
Q: When is RevOps a good fit to start early in a company's lifecycle?
The discussion suggests a threshold around company size and complexity; early-stage firms may still need to break down silos but should be cautious about over-engineering RevOps too early, while mid-market to enterprise typically benefits more clearly from RevOps structures.
Why RevOps Is Having a Moment (with Jen Igartua) | Belkins Podcast Episode #20
Q: How does she view the relationship between RevOps and automation/AI?
She emphasizes that automation is an outcome and that RevOps should steward technology, insights, enablement, and strategy to improve customer experience and revenue, while being mindful of avoiding workflow sprawl.
Why RevOps Is Having a Moment (with Jen Igartua) | Belkins Podcast Episode #20
Q: What brought Jen Igartua to RevOps?
Jen describes an ongoing interest in solving big, hairy problems within companies and a background in marketing automation and cross-silo collaboration that naturally led to RevOps as a discipline.

Audience Metrics

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Frequently Asked Questions About Belkins Podcast

What is Belkins Podcast about and what kind of topics does it cover?

The show centers on practical, real-world B2B growth strategies told through candid conversations with marketing, sales, and founder leaders from across the tech and SaaS space. Episodes often explore brand storytelling, ABM, RevOps, AI-enabled go-to-market, and the realities of scaling—from early inbound hurdles to enterprise-level GTM. Guests frequently share tactical lessons, personal leadership reflections, and candid takes on culture, experimentation, and balancing ambition with pragmatism. A standout strength is the willingness to push beyond conventional playbooks, highlighting at-bats, experimentation, and authentic human-led strategies in fast-moving markets. Listeners can expect actionable insights for building teams, refining GTM... more

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These podcasts share a similar audience with Belkins Podcast:

1. The Rest Is Politics

How many episodes of Belkins Podcast are there?

Belkins Podcast launched 7 years ago and published 99 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Belkins Podcast?

Recent guests on Belkins Podcast include:

1. Udi Ledergor
2. Yann Tsarfati
3. Jen Igartua
4. Wade Foster
5. Dr. Amy Cook
6. Brendan Walsh
7. Godard Abel

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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