Behind the Pursuit: From Bourbon to Brand
C+C Pursuit SpiritsTake part in a journey to build a bourbon brand. Brian Beyke sits down with the founders of the top whiskey podcast, Kenny and Ryan of Bourbon Pursuit, to figure out what it takes to bring their whiskey label to life. Experience the highs, lows, and everything in between from investments, filling barrels, and shipping bottles. Special episodes will feature in-depth tasting notes for single barrel ... more
| Publishes | Twice monthly | Episodes | 98 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | FoodArtsHobbiesLeisure | |||
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Latest Episodes
We are continuing in our Pursuit University discussion we began in Episode 094.
Herb Heneman, now an instructor at the James B. Beam Institute for Kentucky Spirits at the University of Kentucky, teaches students about marketing and building a spirit... more
Another year, another festival recap! In this episode of Behind the Pursuit, we share our takeaways from the 2025 Kentucky Bourbon Festival. We dive into how our booth placement shaped the weekend, the activations we brought to the event (and a few o... more
“It’s been a whirlwind.”
After three years of talking about it, we’re finally settling into our new home at 722 W. Main Street in downtown Louisville, Kentucky.
Today, we’re taking you back to that first walk-through in August of 2022, and reflecti... more
Herb Heneman, now an instructor at the James B. Beam Institute for Kentucky Spirits at the University of Kentucky, teaches students about marketing and building a spirits brand from the ground up. Both Ryan and Kenny share a connection with Herb, and... more
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Reviews
- Awesome interview
Loved this latest honest take about the difficulties of starting a business as well as the touch on faith in God as an anchoring factor in his life. Beautiful!
Apple Podcasts5Evtray
United States4 months ago - Awesome podcast
Love the episodes. Love the in depth and frank discussions. Brian’s calming voice is always a plus. Keep the inside stories coming!
One of the most underrated whiskey podcasts.
Apple Podcasts5Sanch DUnited Statesa year ago - Awesome podcast
Love the episodes. Love the in depth and frank discussions. Brian’s calming voice is always a plus. Keep the inside stories coming!
Also may be give inside look at barrel pick experiences with other distilleries
Apple Podcasts5Sanch DUnited States2 years ago Great information, I’ve learned so much about the whiskey industry from this podcast. They do a great job of going beyond the usual information and sharing their experiences with the world.
Audible5Donald Sterling RogersUnited States3 years ago- A backstage peek into the world of bourbon
Great information, I’ve learned so much about the whiskey industry from this podcast. They do a great job of going beyond the usual information and sharing their experiences with the world.
Audible5Donald Sterling RogersUnited States3 years ago
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Chart Rankings
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Apple Podcasts | #53 | United States/Arts/Food |
Apple Podcasts | #243 |  Canada/Arts/Food |
Apple Podcasts | #167 |  Finland/Arts/Food |
Apple Podcasts | #172 |  South Korea/Arts/Food |
Apple Podcasts | #233 |  Japan/Arts/Food |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
Listeners are taken on an engaging journey through the bourbon industry as hosts explore the steps involved in building a whiskey brand from scratch. Topics frequently cover the complexities of entrepreneurship, including the challenges of product design and allocation, marketing strategies, and the emotional aspects of managing a growing business. The hosts also provide a unique inside look into their whiskey brand, discussing everything from barrel production to direct-to-consumer sales. With a mix of personal anecdotes and industry insights, the content is designed to resonate with bourbon enthusiasts and aspiring entrepreneurs alike, creating a blend of education and entertainment that sets it apart in the podcast space.
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. Bourbon Pursuit
2. Bourbon Real Talk
3. The Bourbon Life
4. The Mash Up
5. The Fred Minnick Show
How many episodes of this podcast are there?
this podcast launched 4 years ago and published 98 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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