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Behind the Brand with Bryan Elliott

Bryan Elliott
Entrepreneurship
Content Creation
Marketing
Social Media
Seth Godin
Wix
Youtube
Wellness
Web Design
AI Tools
Wework
Marketing Strategies
Cookware
Israel
Startups
Mental Health
Amazon
Strategy
Insidetracker
Storytelling

Get Behind the Brand to learn how to build your brand. Get smarter and make more money in business by listening to my podcast with some of the smartest people on the planet. I’m Bryan Elliott, helping you build your brand. Founded in 2008, Behind the Brand with Bryan Elliott is a show about innovators, entrepreneurs and the stories behind their success. It's like a backstage pass inside the brand ... more

PublishesWeeklyEpisodes208Founded8 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Behind the Brand

Latest Episodes

James Dumoulin built one of the biggest interview brands on the internet by walking up to strangers and asking how much money they make.

He co-founded School of Hard Knocks in 2021 with his brother Jack and friend Joshua Smith. The early channel gav... more

Brendan Kane built a social media following of one million people in 30 days. Not with a big budget. Not with a team of 40 like Gary Vaynerchuk. Just relentless testing and a framework most people overlook entirely.

Kane is the founder and CEO of Ho... more

YouTube

Robert Greene has sold over twenty million copies of The 48 Laws of Power. His books are favorites of rapper 50 Cent and millions of people trying to get a grip on the dynamics of power. They've also been banned in prisons. He doesn't lose sleep over... more

Most executives treat sleep as a variable. Something to compress when things get busy. Something to fix later. That’s the ROI brain talking: Sleep is overhead, not output.

The science disagrees. One in three people globally struggle with sleep, and ... more

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Recent Guests

Brendan Kane
Founder and CEO of HookPoint; author of One Million Followers, HookPoint, The Guide to Going Viral
HookPoint
Episode: How to Build a Massive Social Following of One Million in 30 Days
Robert Greene
Bestselling author of The 48 Laws of Power and Mastery
Author
Episode: Stop Being Liked. Start Being Needed. | Bestselling Author Robert Greene
Tim Rosa
CEO of Somnee
Somnee
Episode: Somnee Will Literally ReWrite Your Brain Waves to Help You Get Your Best Sleep
Mark Manson
Author, podcaster, YouTuber
Self-employed/Author
Episode: Life Advice That Doesn't Suck from Best Selling Author Mark Manson
James Clear
Author of Atomic Habits; entrepreneur and expert on habit formation
jamesclear.com / Atomic Habits
Episode: Here's How to Become Your Best Self According to James Clear
Jocko Willink
Retired Navy SEAL officer, leadership expert, author, and entrepreneur
Origin, Jocko Fuel, Victory MMA and Fitness
Episode: Navy SEAL Jocko Willink Swears Success is at the Intersection of these TWO things
Danny Winer
CEO and co-founder of HexClad Cookware
HexClad Cookware
Episode: Would You Risk It All for a Shot at Building a Billion-Dollar Brand With Gordon Ramsay?
Chad Smith
Drummer, Red Hot Chili Peppers
Red Hot Chili Peppers
Episode: The Hidden Talent Crisis: Red Hot Chili Peppers' Chad Smith Explains Why Cutting Music Programs Is Costing America Its Next Innovators
Alex Hormozi
Founder of Acquisition.com; fitness entrepreneur turned licensing/education entrepreneur
Acquisition.com
Episode: Alex Hormozi Gave Away the Playbook. The World Got Rich!

Host

Bryan Elliott
Host of Behind the Brand with Bryan Elliott

Reviews

4.9 out of 5 stars from 59 ratings
  • If you care about career, personal growth, and development - make this pod part of your diet

    Bryan’s conversations bring you behind the scenes of real people sharing their journeys of personal and professional development, through their failures and success. Real talk and real lessons, for navigating your personal journey. His guests just happen to be bestselling authors, entrepreneurs and founders, and celebrities in sports, music, and entertainment.

    Highly recommend!

    Apple Podcasts
    5
    TKadillak
    United States2 years ago
  • Incredible guests, compelling topics

    This podcast is a must-listen for anyone eager to dive deep into the minds of today’s top entrepreneurs and creative thinkers. Each episode offers invaluable insights, as Bryan masterfully uncovers the real stories behind the success of influential figures in business and entertainment. It’s not just an interview series; it’s an inspiring, educational journey that encourages listeners to think big and act boldly. Highly recommended for a dose of real-world wisdom and motivation!

    Apple Podcasts
    5
    chrysanthemum22
    United States2 years ago
  • A must-listen!

    Behind the Brand has quickly become a standout favorite of mine! I love the engaging conversations, insightful content, and actionable ideas. I truly learn something new every time I tune in. Highly recommend giving this show a listen!

    Apple Podcasts
    5
    Maria Velasco 1
    United States3 years ago
  • Beyond the brand - great guests

    Bryan has some of the most interesting and engaging guests. Great to listen to while working or just relaxing.

    Apple Podcasts
    5
    Stan Shaul
    United States3 years ago
  • Packed With Actionable Info

    Behind the Brand provides a unique look into the people who started and scaled iconic lifestyle brands that have shaped our lives. Bryan asks the right questions to deliver an action packed show!

    Apple Podcasts
    5
    waldo567
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Deep-dive interviews with real-world lessons for marketers and brand builders.
Consistently actionable ideas and authentic storytelling from a warm, engaging host.
Conversations reveal behind-the-scenes insights from bestselling authors, entrepreneurs, and creators.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#28
Finland/Business/Marketing
Apple Podcasts
#38
Poland/Business/Marketing
Apple Podcasts
#153
Singapore/Business/Marketing
Apple Podcasts
#182
India/Business/Marketing
Apple Podcasts
#219
Philippines/Business/Marketing
Apple Podcasts
#236
Sweden/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

How to Build a Massive Social Following of One Million in 30 Days
Q: How do you measure success beyond vanity metrics like views and followers?
Success should be tied to concrete business outcomes such as speaking engagements, deals, or revenue generated from the content strategy.
How to Build a Massive Social Following of One Million in 30 Days
Q: Why should someone Master one platform before trying to conquer multiple platforms?
Mastering one platform helps you understand its unique nuances, which then informs how you adapt content for other platforms without diluting effectiveness.
How to Build a Massive Social Following of One Million in 30 Days
Q: What is the core reason some creators break through while others with similar formats don't?
Nuance and execution matter; success depends on how you tell the story, the interview approach, and the framing, not just copying a format.
Here's How to Become Your Best Self According to James Clear
Q: How did you end up focusing on writing and building an audience before your book deal?
He stumbled into entrepreneurship, discovered a passion for writing, and realized an audience was essential for launching future projects, which led to a consistent twice-weekly writing habit and the eventual book deal.
Nobody Teaches THIS to Men—and they Should | Manscaped
Q: What result do you hope to achieve beyond the spotlight of the game itself?
The goal is to be the most talked-about Super Bowl spot, establish a new creative framework for Manscaped that endures beyond the event, and drive activations pre- and post-Super Bowl to ensure long-term visibility and relevance.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About Behind the Brand

What is Behind the Brand about and what kind of topics does it cover?

A thoughtful, practitioner-focused show that pulls in founders, marketers, and creators to unpack brand-building and growth strategies. Episodes frequently explore strategy, storytelling, and the practical mechanics of turning ideas into sustainable businesses, with guests ranging from marketing leaders and authors to founders of consumer brands. Notable threads include how culture, timing, and empathy shape winning brands, the power of direct-to-consumer strategies, and the value of authentic storytelling. The format tends to blend deep strategic thinking with actionable takeaways, making it valuable for listeners who want real-world frameworks they can apply to their own ventures. A standout aspect is the willingness to interview high-pro... more

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Which podcasts are similar to Behind the Brand?

These podcasts share a similar audience with Behind the Brand:

1. How I Built This with Guy Raz
2. Hidden Brain
3. Pivot
4. This American Life
5. Planet Money

How many episodes of Behind the Brand are there?

Behind the Brand launched 8 years ago and published 208 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Behind the Brand?

Recent guests on Behind the Brand include:

1. Brendan Kane
2. Robert Greene
3. Tim Rosa
4. Mark Manson
5. James Clear
6. Jocko Willink
7. Danny Winer
8. Chad Smith

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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