B2B Marketing Weekly
Brand CraftBefore creator marketing became the thing every B2B brand wanted to talk about, Chris Cunningham was already doing it.
As one of the original four behind ClickUp, Chris helped build one of the fastest-growing project management companies in the world by looking outside of B2B for inspiration. Influencers, creators, viral social content, consumer marketing tactics. That approach has helped ClickUp ... more
| Publishes | Weekly | Episodes | 5 | Founded | a month ago |
|---|---|---|---|---|---|
| Categories | MarketingBusiness | ||||
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Latest Episodes
LinkedIn has officially added an “AI slop” button, Ramp was behind Kumar the whole time, and Chris accidentally became the main character on SF Twitter because his apartment has no bed.
This week, Chris Cunningham and Will McTighe get into what Link... more
OpenAI spent big on an influencer trip—and got absolutely dragged for it. Chris and Will break down why the campaign backfired, how brands can avoid choosing the wrong creators, and why an influencer’s audience and associations matter just as much as... more
What happens when the CEO stops announcing the product—and starts demonstrating it?
In Episode 2 of B2B Marketing Weekly, Chris Cunningham and Will McTighe break down three shifts changing how B2B brands earn attention: why influencer budgets are mo... more
B2B buyers aren’t procurement robots. They scroll Instagram, follow creators, get pulled into trends, and spend plenty of time online just like everyone else. So why does so much B2B content still feel like it was made for a committee instead of a pe... more
B2B Marketing Weekly is where Chris Cunningham and Will McTighe break down what B2B marketers can learn from the creators, consumer brands, trends, and content taking over the internet.
With more than 2 billion social views generated at ClickUp, an ... more
Key Facts
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Apple Podcasts | #10 |  Israel/Business/Marketing |
Apple Podcasts | #90 | Israel/Business |
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B2B Marketing Weekly launched a month ago and published 5 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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