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Artwork for C-Suite Sales & Marketing Perspectives

C-Suite Sales & Marketing Perspectives

Steven MacDonald
Artificial Intelligence
Voice Of the Customer
Customer Experience
Trust
Internal Alignment
Ideal Customer Profile
B2B Marketing
Marketing
ABM
Go-To-Market
Customer Success
Revenue Growth
Marketing Strategy
Customer Centricity
Branding
Customer Retention
Account-Based Marketing
Demand Generation
Sales Enablement
Account Based Marketing

Welcome to the C-Suite Sales & Marketing Perspectives podcast, a resource of the latest updates and insights in B2B growth strategies. Join us as we engage with CMOs, CEOs, and CROs at the forefront of innovation. Discover how these experts push boundaries, experiment with new approaches, and successfully implement cutting-edge strategies. Stay informed and ahead in the ever-evolving landscape of ... more

PublishesDailyEpisodes317Founded3 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for C-Suite Sales & Marketing Perspectives

Latest Episodes

Episode #317

John Lamb, Chief Marketing Officer at Elo Touch Solutions, explains why sales and marketing alignment begins long before revenue is generated. He shares how mutual respect, shared priorities, and customer-focused collaboration create st... more

Episode #316:

Justin Steinman, Chief Marketing Officer at ModMed, shares why sustainable growth requires three disciplines working together: brand, demand generation, and product marketing. He explains how a unified message increased market awarenes... more

Episode #315:

Gregory Banning, Chief Revenue Officer at Rithum, explains why customer obsession is the foundation of sustainable revenue growth. He shares how internal alignment, company culture, and customer feedback systems help organizations sta... more

Episode #314:

Lauren Shleifer Goldstein, Chief Growth Officer at Winning by Design, explains why customer obsession is the foundation of sustainable business growth. She shares practical strategies for aligning teams, building trust, and using cust... more

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Recent Guests

Mike Hlushko
Chief Marketing Officer
Modern Expo
Episode: Enterprise Buyer Skepticism: The New Barrier to Growth
Michael Ciancio
Chief Marketing Officer at Expert Institute
Expert Institute
Episode: Your Customers Are Now Your Most Important Marketing Channel
Margaret Dawson
CMO at SUSE
SUSE
Episode: Case Study: Customer-Led Growth And The Alignment That Changed Everything
Mark Crompton
Sales leadership specialist focused on building and growing revenue organizations
Episode: The New Rules of B2B Sales Leadership
John Laughlin
CTI CEO/CTI CTO (as described in conversation)
CTI
Episode: Customer Access Challenges: Breaking Through Modern Executive Barriers
Julie Zwissler
CMO of Office Beacon
Office Beacon
Episode: The New Rules to Sustainable Growth
Andrea Kayal
CRO of Help Scout, former Chief Marketing Officer
Help Scout
Episode: Modern CRO Leadership: Navigating Trust and Competition
Keith Laska
Chief Growth Officer at GridUnity
GridUnity
Episode: AI Transformation: Rethinking Modern Revenue Leadership
Christian Land
Group CMO, former Chief Experience Officer
Episode: Why Internal Communication Now Drives External Growth

Host

Steve MacDonald
Host of the show and guide of the interview

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#73
Germany/Business/Marketing
Apple Podcasts
#167
Ukraine/Business/Marketing
Apple Podcasts
#235
Belgium/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

The CRO's Dilemma: Mastering Long-Term Vision While Hitting Short-Term Quotas
Q: What are the most important actions a CRO should take to balance short-term and long-term goals?
Prioritize a North Star metric like NRR, maintain a strong voice of the customer, ensure alignment with the product roadmap, and keep a disciplined approach to land-and-expand while avoiding over-optimizing for immediate quarterly numbers. Also, create regular opportunities to listen to customers and translate that feedback into product and GTM strategies.
The CRO's Dilemma: Mastering Long-Term Vision While Hitting Short-Term Quotas
Q: What is it that you were referring to when you mentioned the long-term vision trap?
The trap is the tension between delivering predictable quarterly results and pursuing durable, long-term growth. You need to anchor the short-term decisions in the long-term strategy, otherwise you risk steering the company away from its ultimate goals and losing sight of the North Star. Regularly checking alignment helps ensure you don't drift.
Turning B2B’s Biggest Challenges into Competitive Wins
Q: What does the trust epidemic mean for B2B buyers and marketers, and how should CMOs respond?
It highlights that buyers are skeptical of customer evidence and marketing claims, so CMOs should prioritize authentic, verifiable value, early face-to-face engagement, and a clear articulation of business outcomes over flashy features.
B2B C-suite: Fixing the Foundational Crisis in our GTM Strategies
Q: What are the two greatest challenges to creating long-term sustainable growth from a C-suite perspective?
The guest identifies internal alignment and a deep understanding of the voice of the customer as the two core challenges, then explains how putting the customer at the center of strategy reduces subjectivity and guides investment decisions in innovation and marketing.
The C-Suite’s Most Overlooked Playbook for Creating Growth
Q: On a scale of 1 to 10, how important is culture to long-term growth, and why?
Culture must be a 10 because the people are the lifeblood; without a strong culture, onboarding, retention, and service excellence decline, and growth stalls.

Audience Metrics

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Frequently Asked Questions About C-Suite Sales & Marketing Perspectives

What is C-Suite Sales & Marketing Perspectives about and what kind of topics does it cover?

A pragmatic, business-focused show that centers on how AI, data, and customer-centric strategies reshape go-to-market leadership in B2B. Episodes frequently explore how CROs, CMOs, and revenue leaders leverage AI-enabled tools, unified data, and cross-functional alignment to accelerate growth, improve CRM and ABM outcomes, and strengthen customer trust. Guests span chief marketing and growth officers, chief customer officers, and CEOs from technology, services, and digital-enabled industries, sharing actionable frameworks, governance practices, and real-world anecdotes about scaling revenue, transforming GTM teams, and delivering measurable impact. What stands out is a clear emphasis on human-centered execution alongside automation—prioriti... more

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1. HBR IdeaCast

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C-Suite Sales & Marketing Perspectives launched 3 years ago and published 317 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on C-Suite Sales & Marketing Perspectives?

Recent guests on C-Suite Sales & Marketing Perspectives include:

1. Mike Hlushko
2. Michael Ciancio
3. Margaret Dawson
4. Mark Crompton
5. John Laughlin
6. Julie Zwissler
7. Andrea Kayal
8. Keith Laska

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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