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C-Suite Sales & Marketing Perspectives

Steven MacDonald
Customer Experience
Ideal Customer Profile
Customer Success
B2B Marketing
Marketing Strategy
Revenue Growth
Demand Generation
Customer Retention
Brand Awareness
Sales Enablement
Skills Gap
B2B Buyers
Competitive Advantage
Marketing
Sales and Marketing Alignment
Customer Journey
Trust Gap
Customer Engagement
B2B Companies
Go-To-Market Ecosystem

Welcome to the C-Suite Sales & Marketing Perspectives podcast, a resource of the latest updates and insights in B2B growth strategies. Join us as we engage with CMOs, CEOs, and CROs at the forefront of innovation. Discover how these experts push boundaries, experiment with new approaches, and successfully implement cutting-edge strategies. Stay informed and ahead in the ever-evolving landscape of ... more

PublishesDailyEpisodes219Founded2 years ago
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BusinessMarketing

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Artwork for C-Suite Sales & Marketing Perspectives

Latest Episodes

Episode #219:

Jereme Baker, Founder & CEO at Baker Law Group, and Maureen Berkner Boyt, Founder & CEO at C2IQ Inc., share why people are the lifeblood of growth. They detail how culture, values, and incremental improvement keep teams thriving. They... more

Episode #218:

Shirin Hameed, CMO at Detroit Engineered Products, explains why trust is the missing link in B2B growth. She shows how post-sale experiences create loyalty. She urges authentic alignment across teams. She shares practical ways to maint... more

Episode #217:

Aviv Canaani, Chief Revenue Officer at Datarails, breaks down how to engineer a predictable revenue model by treating go-to-market like a factory. He explains the handoffs between marketing, SDRs, AEs, and solution consultants, and why... more

Episode #216:

Tarmo Van Der Goot, Chief Revenue Officer at Frisbii, explains how to reconcile quarterly targets with durable growth. He frames Net Revenue Retention as the North Star that keeps short-term choices tethered to strategy. He details ho... more

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Recent Guests

Ines Hubmann
Senior CX Marketing Consultant with a focus on human-centric marketing strategies.
Hubdigital
Episode: CMOs: How to Stop Burning Marketing Spend and Our Teams at the Same Time
Sabina Jasinska
CMO at Team Internet with a background in law and marketing.
Team Internet
Episode: B2B Executives: How to Create a Unique Point of View and Bring the Industry Along
Vidhya Srinivasan
Chief Product and Marketing Officer at Magnit
Magnit
Episode: Our Land-and-Expand Strategy Is Broken
Guillem Fiter
CMO of Opti Digital with extensive experience in various sectors and countries
Opti Digital
Episode: How Important Are People in Creating Unicorns?
Lina Tonk
CMO at Recurly, experienced in sales and marketing strategies.
Recurly
Episode: How Do You Demonstrate B2B Value? A Challenge to Overcome
Ryan Nelsen
Chief Marketing Officer at StackAdapt, experienced B2B marketer specializing in value-driven customer relations.
StackAdapt
Episode: How to Redefine Value in the Buyer’s Journey
Aleassa Schambers
A well-seasoned B2B CMO with a decade in PR and a focus on customer experience
Episode: Why B2B Companies Fail to Capitalize on Their Most Important Competitive Advantage
Sunita Kishnani
Chief Marketing Officer at Softude, with 25 years of experience in B2B marketing.
Softude
Episode: How to Create Year-Over-Year Growth in a Vastly More Competitive ABM Market
Sheel Gupta
Fractional CMO with extensive experience in demand generation and customer success
Episode: What is the CMO's Agenda for Setting Priorities?

Host

Steve MacDonald
Host of C-Suite Sales & Marketing Perspectives

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

How to Create Year-Over-Year Growth in a Vastly More Competitive ABM Market
Q: What is the biggest takeaway that you want people to remember?
Be consistent in what you're doing and have a razor sharp focus on your ABM strategy.
How to Redefine Value in the Buyer’s Journey
Q: What is your advice for focusing on customer feedback despite the challenges?
Focus on priority and ask whether your company is customer-driven or product-driven; balance is key.
How to Redefine Value in the Buyer’s Journey
Q: What is the buyer's journey and how has it changed recently?
The buyer's journey is not linear anymore; it involves various touchpoints and requires businesses to establish trust and connect with their audience meaningfully.
What is the CMO's Agenda for Setting Priorities?
Q: Why is it important to have conversations with customers rather than relying solely on data?
Conversations help uncover unique insights into customer needs and values that data alone may not provide.
What is the CMO's Agenda for Setting Priorities?
Q: What are your priorities when you come into a new company?
You need to learn about the product and understand the Ideal Customer Profile (ICP), focusing on those who truly value the product.

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Frequently Asked Questions About C-Suite Sales & Marketing Perspectives

What is C-Suite Sales & Marketing Perspectives about and what kind of topics does it cover?

The content captures the evolving and dynamic landscape of B2B sales and marketing by featuring industry leaders who share their insights on effective strategies for business growth. Key topics include optimizing marketing spend, understanding customer experiences, and the importance of forming strong, trust-based relationships in the B2B space. With discussions ranging from account-based marketing to redefining the buyer's journey, guests bring valuable perspectives drawn from their extensive experience in various sectors, highlighting both challenges and innovative solutions. This resource serves as a vital touchpoint for professionals looking to refine their strategies and stay competitive in a rapidly changing environment.

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These podcasts share a similar audience with C-Suite Sales & Marketing Perspectives:

1. Call Me Back - with Dan Senor

How many episodes of C-Suite Sales & Marketing Perspectives are there?

C-Suite Sales & Marketing Perspectives launched 2 years ago and published 219 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on C-Suite Sales & Marketing Perspectives?

Recent guests on C-Suite Sales & Marketing Perspectives include:

1. Ines Hubmann
2. Sabina Jasinska
3. Vidhya Srinivasan
4. Guillem Fiter
5. Lina Tonk
6. Ryan Nelsen
7. Aleassa Schambers
8. Sunita Kishnani

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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