
Welcome to the C-Suite Sales & Marketing Perspectives podcast, a resource of the latest updates and insights in B2B growth strategies. Join us as we engage with CMOs, CEOs, and CROs at the forefront of innovation. Discover how these experts push boundaries, experiment with new approaches, and successfully implement cutting-edge strategies. Stay informed and ahead in the ever-evolving landscape of ... more
| Publishes | Daily | Episodes | 255 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||

Episode #255:
Vaughn Mordecai, Chief Revenue Officer at Mindmatrix, explains why partnerships must become a core go-to-market motion. He outlines how partner ecosystems unlock revenue that direct sales alone cannot. Vaughn shares why deal sizes grow... more
Episode #254:
Christy Marble, Chief Marketing Officer at Siteimprove, explains why AI is changing what “value” means in B2B. She argues that buyers want outcomes, not tools, and that AI makes it easier to deliver those outcomes. She also shares how ... more
Episode #253:
David T. Roberts, Chief Executive Officer at SugarCRM, explains why loyalty is a primary growth lever for B2B. He shares how curiosity, process, and data make customer focus real. He breaks down how teams can activate feedback to impr... more
Episode #252:
Anand Sankara Narayanan, Chief Marketing Officer at Finance House Group, explains why marketing faces an identity crisis in the C-suite. He argues that marketing has not clearly defined its value within organizations. He breaks down m... more
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How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
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Apple Podcasts | #179 |
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A resourceful exploration of B2B growth strategies, engaging conversations with CMOs, CEOs, and CROs are at the core of this podcast. Listeners can expect insights into innovative approaches and the effective implementation of cutting-edge strategies that drive success in the fast-changing landscape of sales and marketing. Key topics often include optimizing customer experiences, creating impactful marketing strategies, and the balancing act of maintaining brand integrity while pursuing growth. The podcast stands out for its focus on practical strategies and real-world examples, making it especially relevant for professionals looking to stay informed and competitive in the B2B sector.
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C-Suite Sales & Marketing Perspectives launched 3 years ago and published 255 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on C-Suite Sales & Marketing Perspectives include:
1. Ines Hubmann
2. Sabina Jasinska
3. Vidhya Srinivasan
4. Guillem Fiter
5. Lina Tonk
6. Ryan Nelsen
7. Aleassa Schambers
8. Sunita Kishnani
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