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Artwork for C-Suite Sales & Marketing Perspectives

C-Suite Sales & Marketing Perspectives

Steven MacDonald
Customer Experience
Ideal Customer Profile
Trust
Artificial Intelligence
B2B Marketing
Customer Success
Marketing Strategy
Internal Alignment
Marketing
Demand Generation
Revenue Growth
Sales Enablement
Brand Awareness
Customer Retention
B2B Buyers
Skills Gap
Voice Of the Customer
Competitive Advantage
Account-Based Marketing
Customer Journey

Welcome to the C-Suite Sales & Marketing Perspectives podcast, a resource of the latest updates and insights in B2B growth strategies. Join us as we engage with CMOs, CEOs, and CROs at the forefront of innovation. Discover how these experts push boundaries, experiment with new approaches, and successfully implement cutting-edge strategies. Stay informed and ahead in the ever-evolving landscape of ... more

PublishesDailyEpisodes299Founded3 years ago
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MarketingBusiness

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Artwork for C-Suite Sales & Marketing Perspectives

Latest Episodes

Episode #299:

Emil Reister, Chief AI Sales Officer at BCC Research, explains how AI is transforming modern sales leadership, buyer expectations, and team productivity. He discusses connected systems, AI-powered coaching, sales enablement, and the f... more

Episode #298:

Richard O'Connor, Chief Executive Officer at B2B Marketing, shares why traditional growth structures are breaking down across modern B2B organizations. He explains why CEOs and boards must rethink how sales, marketing, brand, and custo... more

Episode #297:

Valeria Balaro, Chief Marketing Officer at Star, explains how AI is forcing companies to rethink growth, talent development, marketing influence, and customer engagement. She discusses why human judgment, differentiated thinking, and ... more

Episode #296:

Giuseppe Colucci, Chief Growth Officer at Textbroker International, shares how AI disruption forced his company to rethink its business model, reposition its growth strategy, and rebuild around evolving customer needs. He explains why ... more

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Recent Guests

Giuseppe Colucci
Chief Growth Officer at Textbroker International
Textbroker International
Episode: Reinventing Growth After AI Disruption
Grant Johnson
Chief Growth Officer, former CMO roles
Chief Outsiders
Episode: CRM’s 30-Year Promise Finally Delivered
Olivia Brooks Allan
Chief Client Officer at Interactive
Interactive
Episode: Client Centricity Myth: Why Most Companies Get It Wrong
Madison Conway
Chief Marketing Officer, the DCC Group
DCC Group
Episode: Modern Buyer Shift: Why AI Is Rewriting Trust and Decisions
Jamie Thorpe
Chief Experience Officer at Ipsos UK
Ipsos
Episode: The Evolution and Future of Competitive AI Strategy in Modern Business
Paul Sial
Chief Marketing Officer at AbroadWorks
AbroadWorks
Episode: Rethinking Human Capital: Building Teams in the AI Era
Margaret Dawson
Chief Marketing Officer, SUSE
SUSE
Episode: Modern CMO Evolution: From Truth to Trust
Ryan Wilson
CRO at Generis
Generis
Episode: The Hard Truth About Scaling Revenue Organizations
Ian Plummer
Chief Customer Officer at Autotrader
Autotrader
Episode: Customer Value Consulting: Turning Insight Into Sustainable Growth

Host

Steve MacDonald
Co-lead with a focus on C-Suite insights in sales and marketing leadership.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#240
United Kingdom/Business/Marketing
Apple Podcasts
#225
Ukraine/Top Podcasts
Apple Podcasts
#5
Ukraine/Business/Marketing
Apple Podcasts
#18
Ukraine/Business
Apple Podcasts
#105
Belgium/Business/Marketing
Apple Podcasts
#242
Netherlands/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

From Vendor to Peer: VoC Learning as Differentiation
Q: How does trust become a competitive advantage in a rapidly changing travel ecosystem?
Trust compounds over time through consistent behavior, empathy, and ensuring the entire ecosystem has aligned incentives, which enables partners and customers to rely on your offerings even during upheaval.
From Vendor to Peer: VoC Learning as Differentiation
Q: What are your two greatest challenges for creating long-term sustainable growth?
Internal alignment is the top challenge, followed by designing incentives that align with broad ecosystem interests and long-term customer value rather than only short-term financial targets.
CRM’s 30-Year Promise Finally Delivered
Q: How does SugarAI handle both structured data and the unstructured data that forms the language of relationships with customers?
SugarAI ingests unstructured data from conversations, calls, and messages and combines it with structured data like order history to reveal decision makers, buyer values, and optimal talking points, guiding the seller to the right topic at the right time.
AI Strategy Shift: Moving Beyond Workflow Automation
Q: What practical steps should B2B execs take to differentiate their brand in the agentic era?
Clarify who you are targeting (ICPs) and what truly differentiates you, develop a defensible moat against AI-driven competitors, and use a mix of digital and analog touchpoints (like direct mail and events) to maintain top-of-mind presence while you build trusted relationships.
AI Strategy Shift: Moving Beyond Workflow Automation
Q: How important is the human element in an increasingly automated ABM world?
The human in the loop remains essential; AI can scale insights and personalization, but trust and authentic relationships must be established by people. AI should tee up human interactions and decisions, not replace them.

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Frequently Asked Questions About C-Suite Sales & Marketing Perspectives

What is C-Suite Sales & Marketing Perspectives about and what kind of topics does it cover?

This show focuses on practical, strategy-heavy discussions at the intersection of sales and marketing in B2B. Episodes spotlight CMOs, CEOs, and CROs as they explore how to balance short-term performance with long-term brand and customer relationships, often emphasizing human-centric approaches, trust-building, and data-informed decision making. Common threads include optimizing marketing spend, proving B2B value, scaling content and conversations, and refining buyer journeys with a strong emphasis on customer success, team culture, and authentic storytelling. A notable strength is its blend of real-world case studies and frameworks (e.g., RevOps science, land-and-expand critiques, and value alignment across functions), which can help liste... more

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Which podcasts are similar to C-Suite Sales & Marketing Perspectives?

These podcasts share a similar audience with C-Suite Sales & Marketing Perspectives:

1. The Dave Gerhardt Show (from Exit Five)

How many episodes of C-Suite Sales & Marketing Perspectives are there?

C-Suite Sales & Marketing Perspectives launched 3 years ago and published 299 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on C-Suite Sales & Marketing Perspectives?

Recent guests on C-Suite Sales & Marketing Perspectives include:

1. Giuseppe Colucci
2. Grant Johnson
3. Olivia Brooks Allan
4. Madison Conway
5. Jamie Thorpe
6. Paul Sial
7. Margaret Dawson
8. Ryan Wilson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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