C-Suite Sales & Marketing Perspectives
Steven MacDonaldWelcome to the C-Suite Sales & Marketing Perspectives podcast, a resource of the latest updates and insights in B2B growth strategies. Join us as we engage with CMOs, CEOs, and CROs at the forefront of innovation. Discover how these experts push boundaries, experiment with new approaches, and successfully implement cutting-edge strategies. Stay informed and ahead in the ever-evolving landscape of ... more
| Publishes | Daily | Episodes | 271 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
Episode #271:
Imogen Wethered, Chief Executive Officer at EnableAll, explores why trust, transparency, and fairness have become essential drivers of modern B2B growth. She explains how companies that prioritize customer control, clear communication,... more
Episode #270:
Kamron Kunce, Chief Marketing Officer at RJ Young, explains how marketing is evolving into a company-wide growth driver through customer experience, data, and sales alignment. He shares how integrating CX into marketing transforms stra... more
Episode #269:
Seth Carpien, Chief Growth Officer at Tricon Infotech, and Misti Fragen, VP of Change Management and Digital Transformation at Tricon Infotech, explore why trust must come before selling in modern B2B environments. They explain how le... more
Episode #268:
Dean Hickman-Smith, Chief Revenue Officer at Testlio, explains why traditional CRO planning models are becoming outdated in faster technology markets. He describes how revenue leaders must shorten planning cycles and strengthen feedbac... more
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Apple Podcasts | #33 |  Mexico/Business/Marketing |
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Frequently Asked Questions About C-Suite Sales & Marketing Perspectives
What is C-Suite Sales & Marketing Perspectives about and what kind of topics does it cover?
This show focuses on practical, strategy-heavy discussions at the intersection of sales and marketing in B2B. Episodes spotlight CMOs, CEOs, and CROs as they explore how to balance short-term performance with long-term brand and customer relationships, often emphasizing human-centric approaches, trust-building, and data-informed decision making. Common threads include optimizing marketing spend, proving B2B value, scaling content and conversations, and refining buyer journeys with a strong emphasis on customer success, team culture, and authentic storytelling. A notable strength is its blend of real-world case studies and frameworks (e.g., RevOps science, land-and-expand critiques, and value alignment across functions), which can help liste... more
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How many subscribers and views does C-Suite Sales & Marketing Perspectives have?
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How many episodes of C-Suite Sales & Marketing Perspectives are there?
C-Suite Sales & Marketing Perspectives launched 3 years ago and published 271 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on C-Suite Sales & Marketing Perspectives?
Recent guests on C-Suite Sales & Marketing Perspectives include:
1. Ines Hubmann
2. Sabina Jasinska
3. Vidhya Srinivasan
4. Guillem Fiter
5. Lina Tonk
6. Ryan Nelsen
7. Stephen McCarney
8. Aleassa Schambers
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