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C-Suite Sales & Marketing Perspectives

Steven MacDonald
Voice Of the Customer
Artificial Intelligence
Trust
Customer Experience
Internal Alignment
Ideal Customer Profile
B2B Marketing
Marketing
ABM
Customer Obsession
Go-To-Market
Customer Success
Marketing Strategy
Revenue Growth
Customer Centricity
Sales and Marketing Alignment
Branding
Customer Retention
Demand Generation
Sales Enablement

Welcome to the C-Suite Sales & Marketing Perspectives podcast, a resource of the latest updates and insights in B2B growth strategies. Join us as we engage with CMOs, CEOs, and CROs at the forefront of innovation. Discover how these experts push boundaries, experiment with new approaches, and successfully implement cutting-edge strategies. Stay informed and ahead in the ever-evolving landscape of ... more

PublishesDailyEpisodes321Founded3 years ago
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Artwork for C-Suite Sales & Marketing Perspectives

Latest Episodes

Episode #321:

Cynthia Gumbert, Chief Marketing Officer at Litera, explains how established companies can compete confidently in an AI-first market. She shares how customer trust, long-range innovation, and a dedicated Voice of the Customer program s... more

Episode #320:

Robert Nicklin, Chief Growth Officer at Compass Group Canada, explains why judgment is becoming a defining competitive advantage. He explores how behavior, adaptability, observational intelligence, trust, and stronger questions shape ... more

Episode #319:

Rebecca Welsher Kaplan, Chief Marketing Officer at Slice Merchant Services, explains why trust, customer obsession, and empowered employees have become the real competitive advantage in modern B2B growth. She explores how AI, personal... more

Episode #318:

Eliana Angelova, Global Chief Revenue Officer at iSON Xperiences, explains why customer obsession has become the defining growth strategy in the AI era. She shares practical lessons on exceeding customer expectations, aligning teams a... more

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Recent Guests

Cynthia Gumbert
CMO with multiple past roles in B2B tech
Episode: Reinventing Legacy Companies in an AI-First World
Robert Nicklin
Chief Growth Officer, Compass Canada
Compass Group / Compass Canada
Episode: The New Growth Code: Why Judgment Is the New Competitive Advantage
Rebecca Welsher Kaplan
Chief Marketing Officer at Slice Merchant Services
Slice Merchant Services
Episode: Why Soft B2B Advantages Are Reshaping B2B Growth
Eliana Angelova
Chief Revenue Officer at iSON Xperiences
iSON Xperiences
Episode: Part Five: The Revenue Logic of Customer Obsession
John Lamb
Chief Marketing Officer at Elo
Elo
Episode: Sales and Marketing Alignment Starts Long Before Revenue
Justin Steinman
Chief Marketing Officer at ModMed
ModMed
Episode: The Three-Tiered B2B Strategy to Double Revenue
Greg Banning
Chief Revenue Officer at Rhythm (enterprise commerce platform)
Rhythm
Episode: Part Four: The Revenue Logic of Customer Obsession
Lauren Goldstein
Chief Growth Officer at Winning by Design
Winning by Design
Episode: Part Three: The Revenue Logic of Customer Obsession
Bettina Berntsen
Three-time B2B CMO, currently with SuperOffice
SuperOffice
Episode: Part Two: The Revenue Logic of Customer Obsession

Host

Steve MacDonald
Host of the show and guide of the interview

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Talking Points

Recent interactions between the hosts and their guests.

Reinventing Legacy Companies in an AI-First World
Q: How do you maintain customer trust and advocacy in a fast-moving AI landscape?
By keeping customers at the center, using their stories as proof points, and ensuring ongoing, two-way dialogue through advisory boards, reference calls, and opportunities to speak on stages.
Reinventing Legacy Companies in an AI-First World
Q: What role does the Voice of the Customer team play in bridging legacy capabilities with AI-native offerings?
It guides product strategy, marketing messaging, and sales conversations by distilling customer needs and building trust through direct customer input, ultimately shaping long-term value rather than a short-term feature race.
Why Soft B2B Advantages Are Reshaping B2B Growth
Q: What role do employees play in shaping growth through customer interactions?
Empowering all employees to make the right customer decisions builds trust, reduces friction, and turns customers into advocates, which sustains growth beyond marketing campaigns.
Why Soft B2B Advantages Are Reshaping B2B Growth
Q: How should companies balance technology with relationship-building in B2B?
Technology and AI enable scale, but without a trusted, human-driven experience and a culture that repays customers with proactive problem-solving, companies risk being replaced on the shortlist by more customer-obsessed partners.
Why Soft B2B Advantages Are Reshaping B2B Growth
Q: Why is the 'soft' side of B2B becoming more important for growth?
Because trust, coordination across departments, and clear, customer-focused communication help you win the shortlists and turn initial relationships into long-term partnerships, which in turn fuels growth beyond price and features.

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Frequently Asked Questions About C-Suite Sales & Marketing Perspectives

What is C-Suite Sales & Marketing Perspectives about and what kind of topics does it cover?

A pragmatic, business-focused show that centers on how AI, data, and customer-centric strategies reshape go-to-market leadership in B2B. Episodes frequently explore how CROs, CMOs, and revenue leaders leverage AI-enabled tools, unified data, and cross-functional alignment to accelerate growth, improve CRM and ABM outcomes, and strengthen customer trust. Guests span chief marketing and growth officers, chief customer officers, and CEOs from technology, services, and digital-enabled industries, sharing actionable frameworks, governance practices, and real-world anecdotes about scaling revenue, transforming GTM teams, and delivering measurable impact. What stands out is a clear emphasis on human-centered execution alongside automation—prioriti... more

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C-Suite Sales & Marketing Perspectives launched 3 years ago and published 321 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on C-Suite Sales & Marketing Perspectives?

Recent guests on C-Suite Sales & Marketing Perspectives include:

1. Cynthia Gumbert
2. Robert Nicklin
3. Rebecca Welsher Kaplan
4. Eliana Angelova
5. John Lamb
6. Justin Steinman
7. Greg Banning
8. Lauren Goldstein

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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