C-Suite Sales & Marketing Perspectives
Steven MacDonaldWelcome to the C-Suite Sales & Marketing Perspectives podcast, a resource of the latest updates and insights in B2B growth strategies. Join us as we engage with CMOs, CEOs, and CROs at the forefront of innovation. Discover how these experts push boundaries, experiment with new approaches, and successfully implement cutting-edge strategies. Stay informed and ahead in the ever-evolving landscape of ... more
| Publishes | Daily | Episodes | 236 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
Listen to this Podcast
Latest Episodes
Episode #236:
Mark Flanagan, Chief Revenue Officer at LOGEX, explains why customer value must anchor every decision a revenue team makes. He highlights how rigid sales processes create friction that erodes trust early in the buyer experience. He exp... more
Episode #235:
Mark Humphreys, Chief Marketing Officer at Trasna, examines how trust has become the defining currency of growth in B2B relationships. He explains that every partnership, purchase, and brand reputation depends on credibility built thro... more
Episode #234:
Joni Helminen, Chief Marketing Officer at Barona, explores how CMOs can orchestrate growth by mastering the constant balancing act between short-term results and long-term brand building. Speaking from his experience leading marketing ... more
Episode #233:
Ken Rutsky explains why teams often confuse what they do with the problem they solve and how that confusion creates misalignment and weak differentiation. He shows how to define an issue that is big enough to matter yet credible to win... more
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Apple Podcasts | #44 |  United Arab Emirates/Business/Marketing |
Apple Podcasts | #77 |  Ireland/Business/Marketing |
Apple Podcasts | #103 |  Russia/Business/Marketing |
Apple Podcasts | #202 |  Belgium/Business/Marketing |
Talking Points
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Frequently Asked Questions About C-Suite Sales & Marketing Perspectives
What is C-Suite Sales & Marketing Perspectives about and what kind of topics does it cover?
The content focuses on the challenges and strategies in B2B sales and marketing, featuring conversations with C-suite executives like Chief Marketing Officers (CMOs) and Chief Revenue Officers (CROs). Key themes include optimizing marketing spend, enhancing customer experiences, building trust, and the importance of understanding customer needs. Notably, discussions often address real-world case studies and innovative approaches to tackle pressing industry challenges, such as redefining the buyer's journey and account-based marketing strategies. This podcast serves as a valuable resource for professionals looking to stay informed about the evolving landscape and best practices within B2B marketing and sales.
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How many listeners does C-Suite Sales & Marketing Perspectives get?
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What are the audience demographics for C-Suite Sales & Marketing Perspectives?
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How many subscribers and views does C-Suite Sales & Marketing Perspectives have?
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How many episodes of C-Suite Sales & Marketing Perspectives are there?
C-Suite Sales & Marketing Perspectives launched 2 years ago and published 236 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact C-Suite Sales & Marketing Perspectives?
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Where can I see ratings and reviews for C-Suite Sales & Marketing Perspectives?
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What guests have appeared on C-Suite Sales & Marketing Perspectives?
Recent guests on C-Suite Sales & Marketing Perspectives include:
1. Ines Hubmann
2. Sabina Jasinska
3. Vidhya Srinivasan
4. Guillem Fiter
5. Lina Tonk
6. Ryan Nelsen
7. Aleassa Schambers
8. Sunita Kishnani
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.