B2B IN 15
DapperI'm launching the shortest B2B podcast: B2B in 15.Every episode has 15 minutes of non-stop value about one single B2B marketing topic.Why am I starting yet another podcast? Because there are 2 things I do not like about other podcasts:1. The chit-chatSometimes you have to hear somebody talk about their weekend for 10 minutes. When I'm listening to a business podcast, I want to get straight to the ... more
| Publishes | Monthly | Episodes | 39 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
The dream of every B2B Marketer: tons of inbound leads. When you're top-of-mind, trusted, and preferred, this is inevitably the result. How to accomplish that? Becoming famous in your niche. Tycho explains the basic principles using personal LinkedIn... more
Video engagement is down. But it is still the most effective content to build familiarity and trust in B2B. In this podcast Tycho shared 12 tips to 12X your video engagement on LinkedIn.
Tycho's Linkedin: www.linkedin.com/in/tycholuijten/
Video content is the most effective, but also the most challenging to make. In this podcast, Tycho shares how to create video content that grabs attention and converts to pipeline.
Tycho's Linkedin: www.linkedin.com/in/tycholuijten/
Tycho - as non Google Ads expert - explains the patterns he's spotted in profitable Google Ads campaigns.
Tycho's Linkedin: www.linkedin.com/in/tycholuijten/
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Apple Podcasts | #109 |  South Korea/Business/Marketing |
Apple Podcasts | #109 |  Poland/Business/Marketing |
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| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
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Frequently Asked Questions About B2B IN 15
What is B2B IN 15 about and what kind of topics does it cover?
This show provides concise, practical guidance on B2B marketing, demand generation, and growth strategies, with a strong emphasis on LinkedIn, content quality, and long-term brand-building. Across recent episodes, the host/de facto editor highlights how to use LinkedIn for content distribution, engage audiences with high-quality content, and integrate paid channels like Google Ads and LinkedIn Ads into a broader demand-generation mindset. Several episodes compare different GTM approaches (demand capture, events, strong online presence) and emphasize patience, experimentation, and understanding buyer behavior to accelerate pipeline. A notable thread is leveraging personal branding and curated content to drive inbound leads, credibility, and ... more
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How many episodes of B2B IN 15 are there?
B2B IN 15 launched 3 years ago and published 39 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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