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Artwork for B2B Go-To-Market Leaders

B2B Go-To-Market Leaders

Vijay Damojipurapu
Go-To-Market
Artificial Intelligence
GTM
Brightwave
Customer Success
Spotdraft
Sendoso
Founder-Led Point Of View
Aegisai
Google
Email Security
Outbound
Stanford University
Freshworks
Karthik Suresh
Velus
Bow Tie Model
Enterprise Software
ICP
Know Your Customer

Behind the scenes with top go-to-market practitioners from the B2B tech industry to understand their mindset and tactics: how they define go-to-market, their journey to the top role, team size, top of mind challenges and goals. Learn how product, sales, marketing and customer success leaders create internal alignment, achieve desired outcomes and help their teams perceive their customer in a human... more

PublishesMonthlyEpisodes99Founded6 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for B2B Go-To-Market Leaders

Latest Episodes

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In this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu sits down with Andrew Davis, SVP of Marketing and Sales at TextUs, to explore what happens when one leader owns both marketing and sales—and why great go-to... more

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In this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu sits down with Kady Srinivasan, Chief Marketing Officer at Freshworks, to explore what it really takes to build market share in SaaS, and why finding the ri... more

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In this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu sits down with PV BĂłccasam, advisor to private equity firms and veteran operator across enterprise software, venture-backed startups, and category-defining ... more

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In this episode of the B2B Go-To-Market Leaders Podcast, Vijay Damojipurapu sits down with Holly Roland, former executive at SAP and Oracle and founder of Rebel GTM, to break down what go-to-market really means in today’s AI-driven ... more

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Recent Guests

Kady Srinivasan
CMO of Freshworks
Freshworks
Episode: Freshworks CMO Kady Srinivasan on GTM - ICP, Not Product
PV Boccasam
Advisor to private equity firms; former operator and investor with deep enterprise software experience
Private Equity / Enterprise Software
Episode: From CEO Operator to PE Advisor: PV Boccasam on Why Enterprise Buyers Buy Certainty, Not Software
Holly Roland
Go-To-Market executive, founder of Rebel GTM
Rebel GTM; Stanford AI+Go-To-Market course
Episode: From Oracle and SAP to Founder to Stanford: Holly Roland on Building GTM That Compounds with AI
Kris Rudeegraap
Co-CEO and CEO of Sendoso
Sendoso
Episode: How GTM Teams Win More by Moving Faster with Kris Rudeegraap, Sendoso CEO
AJ Gandhi
Go-to-Market leader with experience across consulting, startups, Salesforce, RingCentral, and private equity portfolio companies
Silicon Valley enterprises, PE portfolio companies
Episode: Inside the Mind of a Chief Growth Officer: Building a Bowtie GTM Engine with AJ Gandhi
Joseph Sirosh
Founder and CEO of Creators AGI
Creators AGI
Episode: From Hyperscalers to Startup: GTM Lessons from a Former Microsoft & Amazon AI Executive
Akshay Doshi
SVP of Sales at SpotDraft
SpotDraft
Episode: From SDR to SVP of Sales: The Go-To-Market Thinking Behind Akshay Doshi’s Rise
Gamiel Gran
GTM and portfolio-focused executive, Mayfield operating partner for GoToMarket
Mayfield
Episode: GTM In The AI Era: 30 Years of Lessons with Mayfield’s Gamiel Gran
Cy Khormaee
Founder and CEO of AegisAI
AegisAI
Episode: Curiosity-Driven GTM: 3x Founder Cy Khormaee on Building AegisAI

Host

Vijay Damojipurapu
Host of The B2B Go-To-Market Leaders podcast

Reviews

5.0 out of 5 stars from 12 ratings
  • Great insights!

    Great guests and great insights. I appreciate the format and the amount of value that comes out!

    Apple Podcasts
    5
    Stacyđź§ż
    United Statesa year ago
  • Engaging and informative podcast!

    I love Vijay’s approach with his guests with well thought out questions. I like that he covers many different sides of the story!

    Apple Podcasts
    5
    Lea11182022
    Philippines4 years ago
  • So much more than GTM

    Loving this Podcast. Especially great hearing people’s startup stories. Gives me inspiration

    Apple Podcasts
    5
    Rhino K
    United States5 years ago
  • Very Insightful!

    Great perspectives from a successful B2B marketing practitioner!!

    Apple Podcasts
    5
    Not the one to review
    United States5 years ago
  • Outstanding and exceptional work by Vijay

    Great effort in putting together the right contents

    Apple Podcasts
    5
    Lvedula
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Vijay asks thoughtful questions and covers many sides of the story, making it engaging and informative.
The host delivers clear, insightful perspective on current marketing and GTM challenges.
Great guests and great insights. I appreciate the format and the amount of value that comes out!
Great startup stories provide inspiration and practical takeaways for GTM excellence.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Freshworks CMO Kady Srinivasan on GTM - ICP, Not Product
Q: How do you view and define Go-To-Market?
Go-to-market is the coordinated set of actions to build market share in a specific market, whether a category, vertical, or geography, combining product, messaging, and multi-channel touchpoints to drive demand and close. It's a living, integrated process that must align product fit, ICP targeting, and the right mix of marketing and sales motions.
From CEO Operator to PE Advisor: PV Boccasam on Why Enterprise Buyers Buy Certainty, Not Software
Q: How do you view and define Go-To-Market?
PV explains GTM as reducing buyer risk and anxiety, framing offerings around the least risky path for customers, and delivering measurable proof of value that can be communicated across the customer's organization.
From Wall Street to Workflow: Karthik Suresh’s GTM Pivot into the AI Agent Era
Q: What are your KPIs for measuring GTM success with 00?
Key metrics include increasing usage and retention, cohort-based usage growth, and ongoing active users at 30/60/90 days, alongside revenue-watch through a self-serve trial and a potential shift to outcome-based pricing in the future.
From Wall Street to Workflow: Karthik Suresh’s GTM Pivot into the AI Agent Era
Q: How did you validate demand for 00 before building it?
They launched a smoke test with a simple website and collected signups; the rapid volume of interest, including a large number of signups and some paid conversions, validated the market pull and guided deeper investment into the platform.
From Wall Street to Workflow: Karthik Suresh’s GTM Pivot into the AI Agent Era
Q: What prompted the pivot from Ignition to 00?
GenAI emerged as a transformative shift; Ignition's focus on product marketing and PM workflows needed to evolve as AI agents became essential. The team spun out 00 as a horizontal platform to enable building AI agent workflows, anticipating broad demand and leveraging existing traffic to validate the concept.

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Frequently Asked Questions About B2B Go-To-Market Leaders

What is B2B Go-To-Market Leaders about and what kind of topics does it cover?

A practical, practitioner-focused series that centers go-to-market (GTM) motion across product, sales, marketing, and customer success in B2B tech. Episodes feature senior GTM leaders and founders sharing frameworks, real-world pivots, and how they align teams to drive adoption, retention, and revenue in enterprise environments. Noteworthy is the emphasis on measurable proof, customer-centric storytelling, and AI-enabled GTM strategies, with guests ranging from AI innovators to SaaS scaling leaders. The format tends to blend tactical playbooks with career journeys, making it useful for listeners seeking repeatable, cross-functional GTM patterns and insight into how trusted buyer relationships are built over time.

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How many episodes of B2B Go-To-Market Leaders are there?

B2B Go-To-Market Leaders launched 6 years ago and published 99 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on B2B Go-To-Market Leaders?

Recent guests on B2B Go-To-Market Leaders include:

1. Kady Srinivasan
2. PV Boccasam
3. Holly Roland
4. Kris Rudeegraap
5. AJ Gandhi
6. Joseph Sirosh
7. Akshay Doshi
8. Gamiel Gran

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