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Artwork for B2B eCommerce Show

B2B eCommerce Show

Justin King
B2B Ecommerce
Artificial Intelligence
Lead Capture
Digital Transformation
Buyer Intent Signals
Ideal Trident
Znode
EOS (entrepreneurial Operating System)
Mightyrep
Distributors
Manufacturers
Saltbox
Salesforce
B2B Ecommerce Association
Education/certification
Product Experience Management
Deloitte Digital
Amla Commerce
Enterprise Resource Planning
Digital Shelf

Welcome to The B2B eCommerce Show – a hub for leaders, innovators, industry experts, and newbies to explore the fast-paced world of digital commerce. Hosted by respected thought leader Justin King, this podcast delves into the strategies, challenges, and successes shaping how manufacturers, distributors, and service providers thrive online.

Each episode features insightful conversations, practical... more

PublishesWeeklyEpisodes41Foundeda year ago
Number of ListenersCategories
BusinessMarketing

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Artwork for B2B eCommerce Show

Latest Episodes

A B2B eCommerce site is not enough if it is disconnected from how enterprise buyers actually work.

In this episode, Justin King talks with Beth Segovia, CEO of TradeCentric, and Kevin Kassenmeyer, VP of Customer Experience and Enablement at TradeCen... more

In this episode of the B2B eCommerce Show, Justin King brings together AJ Brenner and Bob Lewis to share two perspectives on what makes B2B digital transformation actually work.

AJ breaks down how strong executive alignment, transparency, and compan... more

In this episode of the B2B eCommerce Show, Justin King speaks with AJ Brenner about his journey from B2C eCommerce into B2B distribution and how he helped drive significant digital adoption in traditional industries.

AJ shares how his team grew onli... more

In this episode of the B2B eCommerce Show, Justin King speaks with Paul Do Forno, Global Commerce Practice Lead at Deloitte Digital, about key insights from Deloitte’s latest B2B eCommerce study and what separates high-performing organizations. 

Pau... more

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Recent Guests

Beth Segovia
Ceo at TradeCentric, with manufacturing procurement background
TradeCentric
Episode: Connected Commerce: Where B2B Buyers Actually Buy
Kevin Kassenmeyer
Executive with 20+ years in buy-side roles (Granger, Lowe's, Staples)
TradeCentric
Episode: Connected Commerce: Where B2B Buyers Actually Buy
AJ Brenner
Director of E-Commerce and Digital for ARG Industrial
ARG Industrial
Episode: Two Perspectives: B2B Transformation That Works with Bob Lewis and AJ Brenner
Bob Lewis
Founder of Impacts, a digital agency serving the wholesale distribution space
Impacts
Episode: Two Perspectives: B2B Transformation That Works with Bob Lewis and AJ Brenner
Paul De Forno
Lead B2B eCommerce strategy at Deloitte Digital
Deloitte Digital
Episode: The Real State of B2B Commerce (It's Not What You Think) with Paul Do Forno
Rob Gonzalez
Co-founder of Salsify
Salsify
Episode: The Hidden Engine of E-Commerce with Rob Gonzalez
Jennifer Watters
B2B eCommerce for Industrial Distribution at 3M
3M
Episode: 3M's Innovation in AI with Jennifer Watters
David Blue
CEO of Saltbox
Saltbox
Episode: Commerce Is Bigger Than Checkout with David Blue
Richard Carney
Founder of MightyRep
MightyRep
Episode: Your Website Knows More Than You Think with Richard Carney

Host

Justin King
Host of The B2B eCommerce Show

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Two Perspectives: B2B Transformation That Works with Bob Lewis and AJ Brenner
Q: What does executive alignment look like and how does it affect the collaboration?
Executive alignment is described as top-down support with leaders actively promoting digital initiatives, which helps ensure buy-in from branch levels and accelerates adoption across the organization.
The Real State of B2B Commerce (It's Not What You Think) with Paul Do Forno
Q: What are some of the top behaviors you see in high-maturity organizations that low-maturity ones do not?
High-maturity organizations start with a clear segmentation-based commercialization strategy, integrate front and back office capabilities, and pursue omni-channel experiences that streamline operations and reduce friction for buyers, leading to stronger overall performance.
The Real State of B2B Commerce (It's Not What You Think) with Paul Do Forno
Q: Can you talk about the gap between what sellers think is automated and what buyers perceive in terms of automation?
Sellers often overestimate automation; in the study, 72% of sellers believed their processes were highly automated, while only 47% of buyers agreed, highlighting a disconnect and the need for better communication and alignment on what constitutes automation.
The Real State of B2B Commerce (It's Not What You Think) with Paul Do Forno
Q: Walk me through why you guys create this report and whether it's a regular effort.
The report is an update to a prior study, designed to benchmark the current state of B2B eCommerce maturity, including how budgets, digital channels, and ERP upgrades interact, with new data to reflect recent market shifts and provide practical guidance for companies pursuing digital transformation.
Your Website Knows More Than You Think with Richard Carney
Q: Who should own and act on this data in a typical B2B organization?
Typically marketing leads off to test and measure efficacy using UTMs and campaigns, with sales following up on high-intent signals; over time, both sides collaborate, with sales and marketing aligning around a shared view of buyer intent and path to purchase.

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Frequently Asked Questions About B2B eCommerce Show

What is B2B eCommerce Show about and what kind of topics does it cover?

The show centers on practical, practitioner-focused strategies for B2B digital commerce, with a heavy emphasis on procurement integration, eProcurement, data management, and multi-channel selling. Episodes frequently feature leaders from manufacturing, distribution, and technology platforms discussing ROI from analytics, ERP and WMS/go-to-market integrations, product data management, and AI-enabled improvements in eCommerce. A notable pattern is the mix of hands-on implementation stories, executive sponsorship and cross-functional alignment, and a focus on how modern tools—from PIM and PXM to native commerce connectors—drive real business outcomes. The format tends to blend action-oriented lessons, vendor perspectives, and industry benchmar... more

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How many listeners does B2B eCommerce Show get?

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Which podcasts are similar to B2B eCommerce Show?

These podcasts share a similar audience with B2B eCommerce Show:

1. All-In with Chamath, Jason, Sacks & Friedberg

How many episodes of B2B eCommerce Show are there?

B2B eCommerce Show launched a year ago and published 41 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on B2B eCommerce Show?

Recent guests on B2B eCommerce Show include:

1. Beth Segovia
2. Kevin Kassenmeyer
3. AJ Brenner
4. Bob Lewis
5. Paul De Forno
6. Rob Gonzalez
7. Jennifer Watters
8. David Blue

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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