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Artwork for B2B eCommerce Show

B2B eCommerce Show

Justin King
B2B Ecommerce
Digital Transformation
Artificial Intelligence
Executive Leadership In B2B Ecommerce
B2B Ecommerce For Ceos
Lead Capture
Distributors
Original Equipment Manufacturer (OEM)
Buyer Intent Signals
B2B Payments
Ideal Trident
B2B Ecommerce Association
Deloitte Digital
Education/certification
EOS (entrepreneurial Operating System)
Product Experience Management
Saltbox
Salesforce
Mightyrep
Manufacturers

Welcome to The B2B eCommerce Show – a hub for leaders, innovators, industry experts, and newbies to explore the fast-paced world of digital commerce. Hosted by respected thought leader Justin King, this podcast delves into the strategies, challenges, and successes shaping how manufacturers, distributors, and service providers thrive online.

Each episode features insightful conversations, practical... more

PublishesWeeklyEpisodes43Foundeda year ago
Number of ListenersCategories
BusinessMarketing

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Artwork for B2B eCommerce Show

Latest Episodes

Divyaanshu Makkar is co-founder of WizCommerce, a B2B e-commerce platform built to give mid-market wholesalers and distributors the same capabilities as enterprise software, without the enterprise price tag or an 18-month implementation. Colleen Daly... more

Lorrie Mizuko has launched virtual reality technology in 20 countries, owned North American online sales for mobile at HTC, and helped brands like Sony and Samsung figure out how to sell direct to consumers for the first time. Now she runs digital ma... more

A B2B eCommerce site is not enough if it is disconnected from how enterprise buyers actually work.

In this episode, Justin King talks with Beth Segovia, CEO of TradeCentric, and Kevin Kassenmeyer, VP of Customer Experience and Enablement at TradeCen... more

In this episode of the B2B eCommerce Show, Justin King brings together AJ Brenner and Bob Lewis to share two perspectives on what makes B2B digital transformation actually work.

AJ breaks down how strong executive alignment, transparency, and compan... more

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Recent Guests

Beth Segovia
Ceo at TradeCentric, with manufacturing procurement background
TradeCentric
Episode: Connected Commerce: Where B2B Buyers Actually Buy
Kevin Kassenmeyer
Executive with 20+ years in buy-side roles (Granger, Lowe's, Staples)
TradeCentric
Episode: Connected Commerce: Where B2B Buyers Actually Buy
AJ Brenner
Director of E-Commerce and Digital for ARG Industrial
ARG Industrial
Episode: Two Perspectives: B2B Transformation That Works with Bob Lewis and AJ Brenner
Bob Lewis
Founder of Impacts, a digital agency serving the wholesale distribution space
Impacts
Episode: Two Perspectives: B2B Transformation That Works with Bob Lewis and AJ Brenner
Paul De Forno
Lead B2B eCommerce strategy at Deloitte Digital
Deloitte Digital
Episode: The Real State of B2B Commerce (It's Not What You Think) with Paul Do Forno
Rob Gonzalez
Co-founder of Salsify
Salsify
Episode: The Hidden Engine of E-Commerce with Rob Gonzalez
Jennifer Watters
B2B eCommerce for Industrial Distribution at 3M
3M
Episode: 3M's Innovation in AI with Jennifer Watters
David Blue
CEO of Saltbox
Saltbox
Episode: Commerce Is Bigger Than Checkout with David Blue
Richard Carney
Founder of MightyRep
MightyRep
Episode: Your Website Knows More Than You Think with Richard Carney

Host

Justin King
Host of The B2B eCommerce Show

Chart Rankings

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Talking Points

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Beyond the Webstore: Driving Real Digital Transformation in B2B with Graham Lubie
Q: What role does customer journey mapping play in successful digital transformation?
It helps identify where the experience breaks down and where opportunities exist to improve the buying process, ensuring that digital initiatives address real customer needs across discovery, quoting, purchasing, and post-delivery support.
Beyond the Webstore: Driving Real Digital Transformation in B2B with Graham Lubie
Q: What makes B2B eCommerce different from B2C in terms of planning and metrics?
B2B involves multiple buying channels, complex approval and payment terms, and extensive data needs, so success is measured by end-to-end process improvements, multi-stakeholder alignment, and long-term ecosystem capabilities rather than a single conversion rate.
Beyond the Webstore: Driving Real Digital Transformation in B2B with Graham Lubie
Q: How did you approach talking to a board about digital transformation when the audience includes both business leaders and technologists?
Frame the conversation around financial impact and strategic outcomes. Start with the overall strategy, market opportunities, and customer experience, then translate the relevant technology details only as needed to demonstrate feasibility and risk management. Emphasize ROI, cost reductions, and revenue uplift to secure sponsorship.
The Realities of Selling Parts Online (It’s Not What You Think) with Kris Harrington
Q: What is Equip360 and how does it help manufacturers and distributors?
Equip360 is GenAlpha's software platform that offers part digitization, BOM access, 2D/3D visualization, hotspots, and modules for product configurator, warranties, and RMAs, enabling dealers and manufacturers to sell more efficiently while keeping equipment running and service documentation centralized.
The Realities of Selling Parts Online (It’s Not What You Think) with Kris Harrington
Q: What makes eCommerce for parts different from general eCommerce?
Parts eCommerce must map to serial numbers or VINs, reflect complex BOMs, support multi-brand catalogs through dealers, and provide 2D/3D drawings; the system must handle data from multiple ERP/PLM sources and maintain up-to-date information as parts become obsolete or superseded.

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Frequently Asked Questions About B2B eCommerce Show

What is B2B eCommerce Show about and what kind of topics does it cover?

The show centers on practical, practitioner-focused strategies for B2B digital commerce, with a heavy emphasis on procurement integration, eProcurement, data management, and multi-channel selling. Episodes frequently feature leaders from manufacturing, distribution, and technology platforms discussing ROI from analytics, ERP and WMS/go-to-market integrations, product data management, and AI-enabled improvements in eCommerce. A notable pattern is the mix of hands-on implementation stories, executive sponsorship and cross-functional alignment, and a focus on how modern tools—from PIM and PXM to native commerce connectors—drive real business outcomes. The format tends to blend action-oriented lessons, vendor perspectives, and industry benchmar... more

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Which podcasts are similar to B2B eCommerce Show?

These podcasts share a similar audience with B2B eCommerce Show:

1. All-In with Chamath, Jason, Sacks & Friedberg

How many episodes of B2B eCommerce Show are there?

B2B eCommerce Show launched a year ago and published 43 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on B2B eCommerce Show?

Recent guests on B2B eCommerce Show include:

1. Beth Segovia
2. Kevin Kassenmeyer
3. AJ Brenner
4. Bob Lewis
5. Paul De Forno
6. Rob Gonzalez
7. Jennifer Watters
8. David Blue

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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