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Artwork for Awin-Win Marketing Podcast

Awin-Win Marketing Podcast

Awin
Affiliate Marketing
Awin
Artificial Intelligence
Influencer Marketing
E-Commerce
SEO
Digital Marketing
Retail Media
Sustainable Deodorants
Penske Media
Think Tank 2025
Vodafone
Consumer Behavior
Chicago
JD Sports
Klarna
Brand Awareness
Social Media
Shark Ninja
Gift With Purchase Strategy

Awin-Win Marketing Podcast takes you behind the scenes of the most innovative and interesting affiliate marketing partnerships. Brought to you by global affiliate platform Awin, each episode is an audio case study that reveals how the channel actually works and illustrates why every affiliate partnership offers a win-win (yes, pun intended). Awin-Win Marketing Podcast introduces you to the people ... more

PublishesTwice weeklyEpisodes110Founded8 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

Listen to this Podcast

Artwork for Awin-Win Marketing Podcast

Latest Episodes

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In the first episode of Lessons from Losing, George Sullivan, Founder & CEO of The Sole Supplier, shares the setbacks, difficult decisions and defining moments that shaped his journey from a p... more

In celebration of the new Awin Power 100, our index of the 100 most innovative partners on our platform, we caught up with some of the class of 2026 at ThinkTank Americas. Visit awin.com/power-100 for additional details.

Ways to listen to Awin-Win ... more

Discover an affiliate marketing technology partnership boosting ecommerce performance with Upsellit and eAccountable insights. Visit awin.com/podcasts for additional details.

Ways to listen to Awin-Win Marketing Podcast 👇

* Website: awi... more

SEO guru Lily Ray joins eMarketer’s Max Willens to discuss the current implications of AI and LLMs for affiliate marketers. Visit awin.com/podcasts for additional details.

Ways to listen to Awin-Win Marketing Podcast 👇

* Website: awin.l... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Lucas Bellon
CEO and co-founder of Goluut
Goluut
Episode: S3 Ep9: Power 100 Special
Christian Kloss
Partner Lead for Specialty Retail
Cardlytics
Episode: S3 Ep9: Power 100 Special
Christian Holmgard
Head of Affiliate Partnerships
GoWish
Episode: S3 Ep9: Power 100 Special
Marcel Brichardin
Partnership Coordinator
Melhores Destinos
Episode: S3 Ep9: Power 100 Special
Joep van der Boer
CCO
Shopperize
Episode: S3 Ep9: Power 100 Special
Jeremy Aronson
Chief Revenue Officer at Upsellit
Upsellit
Episode: S3 Ep8: Upsellit + eAccountable
Teresa Gramicchi
Senior Director at eAccountable
eAccountable
Episode: S3 Ep8: Upsellit + eAccountable
Dmitry Georgiev
Head of Media and Digital Marketing, Under Armour
Under Armour
Episode: S3 Ep6: Under Armour
Ray Wright
Co-founder, youfurnish.com
youfurnish.com
Episode: S3 Ep5: ufurnish.com + wecantrack

Hosts

Rob
Host of the podcast and central figure in Awin's marketing podcast ecosystem
Rachel Tyra
Co-host and frequent guest host on the show
Lisa Maynard
Host of multiple series and senior marketing leader at Awin

Reviews

5.0 out of 5 stars from 48 ratings
  • Awin podcast is great

    Travel rob is the man

    Apple Podcasts
    5
    Paj1988gooner
    United Kingdom4 years ago
  • Decent

    Hi

    Love the podcast. I think you should allow Publishers to also speak and give their opinion, which will probably generate more interest and share knowledge around affiliate marketing techniques and programs.

    Keep up the good work!

    Apple Podcasts
    5
    RBotev
    United Kingdom5 years ago
  • Contenido muy interesante sobre marketing de afiliación

    Los potcast de Awin son muy interesantes, siempre de gran relevancia con el mercado.

    Apple Podcasts
    5
    Csg_92
    Spain6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The format is strong for sponsors seeking a performance-focused, B2B audience and for guests seeking thoughtful, industry-relevant conversations.
Guests are frequently deep experts, offering credible, actionable insights for partnerships and attribution.
Listeners appreciate the practical case studies and real-world benchmarks.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#184
China/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

S3 Ep7: Lily Ray + Max Willens
Q: Lily, could you elaborate on the practical recommendations you highlighted for improving AI visibility and how to structure content for LLMs?
Lily emphasized that being highly visible in search is crucial because LLMs pull from top-ranking results, and content should be clearly structured with concise, surfaced answers (TLDR blocks), use of listicles and FAQs, and strong on-page signals to make it easy for AI to extract a single definitive answer.
S3 Ep8: Upsellit + eAccountable
Q: What does a good day look like for you and what's your role in Upsellit?
A good day is leading one-on-one collaboration between our teams and clients, staying connected across regions, and driving ongoing optimization rather than a set-it-and-forget-it mindset.
S3 Ep5: ufurnish.com + wecantrack
Q: For listeners unfamiliar with your roles at Awin, could you summarize who you are and what you focus on?
Rob and Paul introduce themselves as hosts from Awin, with Paul detailing his role as VP of Strategic Partnerships and Rob explaining the show's focus on affiliate marketing partnerships and ecosystem insights.
S3 Ep4: Wowcher + Button
Q: What performance insights have emerged since the partnership began?
Lifetime value of app customers has proven higher, with three to five times greater conversion when users install the Wowcher app, and a 31% conversion rate lift observed for clicks within Button's system.
S3 Ep4: Wowcher + Button
Q: What makes Button unique in the affiliate attribution ecosystem?
Button is privacy-first and focused on affiliate attribution and conversion optimization, wrapping partner traffic and feeding data into AppsFlyer and other MMPs to close gaps without needing personal identifiers.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Awin-Win Marketing Podcast

What is Awin-Win Marketing Podcast about and what kind of topics does it cover?

This show spotlights real-world affiliate marketing partnerships, peeling back the curtain on how brands, publishers, networks, and tech platforms collaborate to drive measurable performance. Across episodes, listeners hear long-running partnerships evolve, practical tactics for multi-channel attribution, and the shift from discounts to holistic, data-driven experiences. Guests range from senior marketers and founders to analysts and platform leaders, sharing concrete case studies on attribution, content strategy, influencer collaborations, and AI-enabled approaches. The format tends to blend hands-on lessons with strategic context, making it valuable for sponsors seeking a performance-focused, B2B audience and for brands exploring partners... more

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How many listeners does Awin-Win Marketing Podcast get?

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Which podcasts are similar to Awin-Win Marketing Podcast?

These podcasts share a similar audience with Awin-Win Marketing Podcast:

1. Football Weekly

How many episodes of Awin-Win Marketing Podcast are there?

Awin-Win Marketing Podcast launched 8 years ago and published 110 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Awin-Win Marketing Podcast?

Recent guests on Awin-Win Marketing Podcast include:

1. Lucas Bellon
2. Christian Kloss
3. Christian Holmgard
4. Marcel Brichardin
5. Joep van der Boer
6. Jeremy Aronson
7. Teresa Gramicchi
8. Dmitry Georgiev

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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