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AVANTO - Conversations on Finland's Global Ambition

Geoffroy Van Humbeeck
Finland
Brussels
European Union
New York
Telecommunications
Single Market
Nokia

Finland has world-class engineers, trusted institutions, and a growing startup ecosystem. And yet it still struggles to build companies that shape the world on its own terms. AVANTO asks why — and what it would take to change that. Through long-form conversations with founders, investors, policymakers and international observers, it builds a structured, honest account of what Finland's ecosystem a... more

PublishesTwice monthlyEpisodes7Founded4 months ago
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Business

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Latest Episodes

Episode 7 of AVANTO with Atte Jääskeläinen, President of Sitra.

Finland has talent, technology, strong institutions and promising companies. Yet the country has struggled to create economic growth for a long time.

In this conversation, Atte Jääskel... more

In this sixth episode of AVANTO, Ari Tulla speaks from San Francisco.

Ari is Co-founder and CEO of Elo Health, formerly at Nokia in Silicon Valley, founder of BetterDoctor, early investor in Oura, Verda, Donut Lab, and Verge, and LP in Lifeline Vent... more

Jarmo Sareva is the Consul General of Finland in New York and former Ambassador for Innovation.

From New York — the city where global capital decides what to look at and what to overlook — he describes how Finland is read from the outside, and what... more

Most people assume Brussels is a closed system. That the big countries set the rules, and everyone else follows.

Petri Lahesmaa has spent more than 25 years inside those institutions. And his view is different.

Small countries can move faster. Alli... more

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Recent Guests

Ari Tulla
Finnish tech executive and investor with experience at Nokia Silicon Valley unit and multiple Finnish startups
Former Nokia executive; investor in Oura, Donut Lab, Verda, Verge, and others
Episode: Ari Tulla - On Scale, Focus and Finland’s AI Bet
Jarmo Sareva
Finland's representative in New York; former ambassador for innovation
Finnish government, innovation diplomacy
Episode: Jarmo Sareva - On Reputation, Boldness and Finland Seen from New York
Petri Lahesmaa
Former Brussels insider with 25+ years in European decision-making rooms
Independent consultant on Finland's EU engagement
Episode: Petri Lahesmaa - On Brussels, Power and Finland's Place in Europe
Johannes Korpela
CEO of Wave Ventures; co-founder of Founders House Helsinki
Wave Ventures / Founders House Helsinki
Episode: Johannes Korpela - The Builder's View
Mikko Suonenlahti
Finnish venture capital veteran with deep experience at Nokia, 3i Group, and SmartCap (Estonia)
Former board member and investor
Episode: Mikko Suonenlahti - On Capital, Governance and the Scaling Problem
Pauli Heikkilä
Dr. Pauli Heikkilä, former CEO of Finnvera and senior leader in Finland's innovation and financing ecosystem
Finnvera; Nokia; Tekes/Business Finland
Episode: Pauli Heikkilä - On Sales, Risk and Finland’s Global Competitiveness

Chart Rankings

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Apple Podcasts
#125
Belgium/Business
Apple Podcasts
#241
Finland/Business

Talking Points

Recent interactions between the hosts and their guests.

Pauli Heikkilä - On Sales, Risk and Finland’s Global Competitiveness
Q: Would you say that these cultural preferences shape how capital is allocated in Finland?
Heikkilä argues that private financing follows similar rules internationally, but public financing is influenced by Finland's paradigm that prioritizes research over customer-led market development, which can hinder rapid scale.
Pauli Heikkilä - On Sales, Risk and Finland’s Global Competitiveness
Q: Pauli, during your time at Finnvera, you had a unique view on how Finland finances ambition. Do you think the Finnish system is built more to scale ambition or to manage the risk?
Heikkilä explains that Finland's approach is shaped by a mixed history—state involvement, engineering prowess, and a culture of risk aversion—where sales and market-facing capabilities are under-emphasized, and that aligning financing with customer-driven demand is crucial to scale.
Petri Lahesmaa - On Brussels, Power and Finland's Place in Europe
Q: Okay, but let me ask you something a bit harder now, because that story works when the system is open enough to be influenced. How well does that system actually work today for companies trying to scale across Europe?
The system can be made more navigable by reducing red tape and ensuring capital markets and cross-border rules support scale, but it still requires proactive engagement and a willingness to present concrete, Europe-wide solutions rather than just objections to proposed regulations.

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Frequently Asked Questions About AVANTO

What is AVANTO about and what kind of topics does it cover?

This show probes why Finland's world-class engineering and institutions haven't consistently produced globally influential startups, and what it would take to change that. Across episodes, discussions center on capital access and governance, the role of national policy and EU dynamics, the importance of bold storytelling and visibility abroad, and how ecosystems—from Helsinki to Brussels to New York—can reorient toward scalable, global champions. A recurring thread is the tension between technical excellence and market-building, with practical examples from investors, diplomats, founders, and policymakers illustrating concrete steps toward higher ambition and faster international growth. The format tends to be long-form and deeply contextua... more

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How many episodes of AVANTO are there?

AVANTO launched 4 months ago and published 7 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on AVANTO?

Recent guests on AVANTO include:

1. Ari Tulla
2. Jarmo Sareva
3. Petri Lahesmaa
4. Johannes Korpela
5. Mikko Suonenlahti
6. Pauli Heikkilä

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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