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Audience Connection

Casual
Brand Storytelling
Storytelling
Credibility Wheel
Artificial Intelligence
Audience Engagement
Interactive Documentary
Authenticity
Immersion
Neurodiversity
Curiosity Gap
Cook Medical
Creative Operations
Branding
Leadership Trust
Audience
Advertising
Creativity
Authenticity In Storytelling
Tech Talent
Multicultural Marketing

A podcast series focusing on audience engagement through visual storytelling and behavioral principles that influence emotion, memory, and decision-making. A 360 view on connecting with the audience that matters to you, whether that’s consumers, clients, stakeholders, or employees. Through entertaining and practical conversations with experts from various industries and disciplines, listeners wil... more

PublishesTwice monthlyEpisodes44Foundeda year ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Audience Connection

Latest Episodes

In this episode of Audience Connection, Lydia Chan sits down with Kristen Berke, VP of Entertainment and Branded Content Partnerships at LA Times Studio, to unpack a campaign that on paper shouldn't have worked, and absolutely did.

The campaign, Dia... more

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Lydia Chan sits down with Tori Jackson, Senior Manager of Partnerships and Commercial Strategy at Sundial Media and Technology Group — home to Essence, Refinery29 and Beauty Con — to explore how brands earn real loyalty from multicultural audiences t... more

YouTube

Oliver Atkinson sits down with media pioneer Bill Harvey, creator of Resonance Media Theory (RMT), to explore why understanding human motivation beats chasing attention, and how a breakthrough audience measurement system is reshaping the future of ma... more

YouTube

Oliver Atkinson sits down with speaker, consultant and author Jenni Field to explore why so many people inside organisations have quietly stopped believing their leaders, and what it actually takes to earn that belief back.

Drawing on her book Nobod... more

YouTube

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Recent Guests

Tori Jackson
Senior Manager, Partnerships and Commercial Strategy at Sundial Media Group and Essence Ventures
Sundial Media Group / Essence Ventures
Episode: The Trillion-Dollar Blind Spot with Tori Jackson
Bill Harvey
CEO of RMT Labs and pioneer in neuroscience-based audience measurement
RMT Labs
Episode: The 265 Signals That Drive Human Choice with Bill Harvey
Jenni Field
Founder of Redefining Communications; author and consultant on leadership and internal comms
Redefining Communications
Episode: Nobody Believes You: The Leadership Comms Problem with Jenni Field
Kristian Alomá
Founder and CEO of Threadline; psychologist specializing in narrative economy
Threadline
Episode: The Story Your Audience Is Already Living with Kristian Aloma
Jordan P. Kelley
Content Director and Editor-in-Chief at Aivanta; directs content and programming for Brand Storytelling Conference
Aivanta
Episode: Are you doing brand storytelling right? Jordan Kelley will know
Sandra Gaudenzi
Pioneer of interactive documentary and immersive storytelling
Academic and filmmaker
Episode: From Storytelling to Storyliving with Sandra Gaudenzi | Part 1
Sabrina Talma
CEO and co-founder of Human Made Machine
Human Made Machine
Episode: Why Most Content Misses the Mark - Insights From Creative Testing Expert Sabrina Talma
Ollie Markeson
Co-founder of Neurohaus, brand strategist turned neurodiversity advocate
Neurohaus
Episode: Why Neuroinclusive Design Is Better for Everyone with Oliver Markeson
Will Leach
Behavioral science researcher and founder of MindState Group
MindState Group
Episode: MindStates: The Hidden Moment That Changes Every Decision with Will Leach

Hosts

Ollie Atkinson
Host of Audience Connection; focuses on neuroscience-informed storytelling and audience engagement across media and technology.
Lydia Chan
Co-host focusing on audience engagement, storytelling design, and practical frameworks with guests from diverse industries.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

ICYMI: How Ancestry Studios Drives Demand Through Authentic Storytelling with Brad Argent
Q: What is unbranded content, and why is it central to your strategy?
Unbranded content means telling stories that don't center the brand on screen; the brand is placed at the ends or integrated through authentic elements when it serves the story, allowing storytelling to drive demand without classic product placements.
ICYMI: How Ancestry Studios Drives Demand Through Authentic Storytelling with Brad Argent
Q: How do you decide what content to produce for different platforms?
The team creates content with platform-specific formats in mind, using short-form hooks for social and longer-form narratives for broadcast, while letting narrative drive runtime and licensing decisions.
Why Corporate Creative Has Gone Sour with Orlando Wood
Q: What can brands, especially in B2B, do to avoid drifting into left-brained, overly explanatory content?
He argues that B2B can and should adopt showmanship by focusing on human stories, relationships, and emotional engagement, while still acknowledging the top-of-funnel needs and longer purchase cycles; use thought leadership, partnerships, and memorable narratives to build long-term preference.
Why Corporate Creative Has Gone Sour with Orlando Wood
Q: So I guess for those who are unfamiliar with his work, what can we expect from Orlando?
Orlando explains that advertising has shifted toward direct response at the expense of narrative and emotion, introduces the concept of showmanship versus salesmanship, and discusses how right-hemisphere-driven content leads to longer-term engagement and growth.
The Hidden Formula for Building Top Creative Teams with Nicky Russell
Q: Could you start by giving us a quick intro to your work, your journey, and who your audience is?
Nicky explains that her audience is diverse, spanning agency and in-house teams, and that she now runs a consultancy focused on helping organizations build the right structures, talent partnerships, and operating models to support creative work. She emphasizes the goal of making creative operations the connective tissue that drives good creativity.

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Frequently Asked Questions About Audience Connection

What is Audience Connection about and what kind of topics does it cover?

This show centers on practical, human-centered approaches to audience engagement through storytelling, neuroscience, and behavioral science. Across episodes, guests explore how to connect with specific audiences—whether consumers, clients, employees, or stakeholders—by moving beyond traditional messaging to emotionally resonant, context-aware narratives. Key themes include authentic multicultural marketing, audience-driven storytelling frameworks, brand storytelling in B2B tech, immersive and interactive media, and ethical persuasion. Notable strengths include drawing from neuroscience and real-world case studies, offering actionable frameworks, and featuring a steady stream of senior practitioners and thought leaders who bridge creativity ... more

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How many listeners does Audience Connection get?

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Which podcasts are similar to Audience Connection?

These podcasts share a similar audience with Audience Connection:

1. Nudge
2. Marketing School - Digital Marketing and Online Marketing Tips
3. The Rest Is Politics
4. The News Agents
5. The Rest Is History

How many episodes of Audience Connection are there?

Audience Connection launched a year ago and published 44 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Audience Connection?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Audience Connection?

Recent guests on Audience Connection include:

1. Tori Jackson
2. Bill Harvey
3. Jenni Field
4. Kristian Alomá
5. Jordan P. Kelley
6. Sandra Gaudenzi
7. Sabrina Talma
8. Ollie Markeson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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