
Welcome to Audience 1st. A podcast for tech marketers looking to break out of the echo chamber to better understand their audience and turn them into loyal customers. Every week, Dani Woolf is having brutally honest conversations with busy tech buyers about what really motivates them, the things they hate that vendors do, and what you can do about it. You’ll get access to practical information on ... more
| Publishes | Twice monthly | Episodes | 105 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | TechnologyBusinessMarketing | |||

John Hammond was a kid who Googled "how to become a hacker" and took it seriously. He learned Python, found his way into the Coast Guard Academy, and remembers squaring down a stairwell at two in the morning - rigid military posture, full indoctrinat... more
Aleksandr Yampolskiy was doing everything right. He had the tools, the budget, the processes - the full security stack humming along at the e-commerce company where he served as CISO.
Then one routine vendor integration blew the whole thing open. U... more
Every vendor in exposure management now says they do CTEM. Nick Lantuh's response: "You don't even know what you're talking about."
This episode with Nick Lantuh (CyberProof) and Amy Chaney (Citibank) breaks down how a methodology became a meaningle... more
The Gartner debate keeps resurfacing on LinkedIn.
Skeptics vs. pragmatists vs. the "it depends" crowd.
Same arguments. Same camps. Same circular conversation.
Everyone's missing the point.
After having hundreds of direct conversations between vend... more
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Thought provoking topics. Insightful guests. An amazing host. If you’re in the world of information security sales or marketing you must check this out.
Dani is exactly the kind of people the marketing world needs. Every episode, every conversation, there are these lovely nuggets of gold that only come from experience and the strive to constantly grow. If you’re interested in excelling in B2B and infosec marketing, this is a must listen.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #233 |
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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These podcasts share a similar audience with Audience 1st:
1. All-In with Chamath, Jason, Sacks & Friedberg
2. Pivot
3. Up First from NPR
4. The Daily
Audience 1st launched 4 years ago and published 105 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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