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Artwork for Apptivate: App Marketing Explained

Apptivate: App Marketing Explained

Remerge
Mobile Marketing
Playable Ads
Mobile Gaming
E-Commerce
AI In E-Commerce
AI In Marketing
Gaming Industry
GDPR
AI Algorithms
In-App Purchases
Subway Surfers
Personalization
Data Privacy
Performance Marketing
Tiktok
Digital Marketing
Mobile Apps
Customer Experience
User Experience
Building Awareness In Privacy

Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, a... more

PublishesTwice monthlyEpisodes232Founded7 years ago
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CareersBusinessMarketing

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Artwork for Apptivate: App Marketing Explained

Latest Episodes

Bani Malhotra, former head of personalization and site experience for Walmart’s e-commerce platform, joins Apptivate to unpack the real drivers of revenue growth in modern digital products. She explores how recommendation systems, search behavior, ra... more

Artsiom Kazimirchyk, co-founder and CEO of Campaignswell, joins Apptivate to break down predictive LTV modeling, the critical flaws in how teams measure unit economics, and why today's mobile marketers need unified tools that connect profitability an... more

Louis Tanguay, founder of App Growth Summit, returns to dissect why user retention is defining success for mobile in 2026. The conversation ranges from in-person event strategy to hands-on UX tactics, with practical lessons for product teams facing a... more

Jyoti Pannu, Product Manager at Booking.com, shares how AI is transforming the way travelers discover, plan, and book their next adventure. From AI trip planners that surface new possibilities to the integration of GenAI and ChatGPT into the core pro... more

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Recent Guests

Bani Malhotra
Head of product at a stealth AI startup for parents
Stealth AI startup for parents
Episode: How to find the leaks in your app’s marketing funnel with Bani Malhotra
Artsiom Kazimirchyk
CEO and co-founder of Campaignswell, a platform helping app marketers predict customer lifetime value
Campaignswell
Episode: Common LTV mistakes and how to avoid them with Artsiom Kazimirchyk of Campaignswell
Louis Tanguay
Founder of App Growth Summit, a recognized advocate for mobile marketing
App Growth Summit
Episode: Dissecting app growth with Louis Tanguay from AGS
Sue Azari
E-commerce industry lead at AppsFlyer
AppsFlyer
Episode: Inside Q5 - How shopping apps fight for repeat buyers - Sue Azari (AppsFlyer)
James Dickens
Lead of the Technical Support Team at Gamelight
Gamelight
Episode: Behavioral signals and the art of ethical targeting - James Dickens (Gamelight)
Alejandro Hernandez
Senior CRM, Notifications, and Lifecycle Specialist at Babbel
Babbel
Episode: AI, segmentation, and deep links: How Babbel powers CRM – Alejandro Hernandez (Babbel)
Advi Bishnoi
Head of Consulting at Social Plus, focusing on building app communities
Social Plus
Episode: The power of community and why retention means growth – Advi Bishnoi (Social Plus)
Moshe Even-Israel
Business development lead at Scrambly, a cashback and rewarded user acquisition platform.
Scrambly
Episode: The future of rewarded user acquisition – Moshe Even-Israel (Scrambly)
Luca Stefanutti
Director of Growth at Adidas Runtastic
Adidas
Episode: Going the distance: Growth lessons from adidas Running - Luca Stefanutti (adidas Running)

Host

Taylor Lobdell
Host of Apptivate-related content and app marketing explanations, with Remerge affiliations.

Reviews

4.6 out of 5 stars from 34 ratings
  • Always an A+

    Maria’s wide variety of knowledgeable guests are truly rockstars! They deliver quality app marketing knowledge in each and every episode. The great advice they provide, combined with the relatable way in which they deliver it had me hooked from the very first listen. I honestly cannot believe this is a free resource! Thanks for putting out such a stellar show, Maria - keep up the great work!

    Apple Podcasts
    5
    ArlieLP
    United States2 years ago
  • Great show!

    The host of the Apptivate podcast highlights all aspects of marketing, data science and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    malfoxley
    United States5 years ago
  • A podcast for mobile marketing professionals!

    Discussed by marketing veterans!

    Apple Podcasts
    5
    Michael - 87
    Germany6 years ago
  • Interesting and useful

    Great content

    Apple Podcasts
    5
    Taparchi
    Russia6 years ago
  • Insightful

    One of best mobile podcasts - love it

    Apple Podcasts
    5
    내이름인데왜못게
    France6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High-quality guests and insights into data-driven app marketing.
Fast-paced episodes with actionable strategies for mobile growth.
Excellent mix of guests and practical takeaways for marketers.
Great synthesis of theory and real-world case studies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#112
Indonesia/Business/Marketing
Apple Podcasts
#118
Finland/Business/Marketing
Apple Podcasts
#152
China/Business/Marketing
Apple Podcasts
#201
Norway/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

How to find the leaks in your app’s marketing funnel with Bani Malhotra
Q: How has the role of product leadership changed over the past decade, especially with revenue accountability now on the shoulders of product teams?
Product leaders now own GTM and revenue metrics in addition to traditional product and UX responsibilities, requiring them to align acquisition, conversion, retention, and monetization with finance and go-to-market strategies, not just ship features.
How to find the leaks in your app’s marketing funnel with Bani Malhotra
Q: What signals or behaviors do you look at to know there is revenue leakage in the funnel?
I look beyond top-of-funnel traffic and examine mid- and bottom-funnel signals, such as search relevance and UX where users start from intent but don't click, product detail page bounce, add-to-cart-to-checkout friction, and repeat visits without conversion, combining these to identify where the customer experience breaks down.
How to find the leaks in your app’s marketing funnel with Bani Malhotra
Q: Can you tell us a little bit about your career path from working on large-scale recommendation systems at Walmart to leading product at a stealth AI startup?
I've spent over a decade in consumer tech, with a focus on personalization and on-site experiences. At Walmart I led personalization for 200 million customers, then pivoted into AI-native product development with consulting and roles that explored how to design scoring, evals, and context engineering for consumer AI, eventually moving to a stealth startup to take a product from zero to launch.
Dissecting app growth with Louis Tanguay from AGS
Q: Once you're done with analyzing, when you notice that users are starting to slip away at a certain point, where should the product or growth teams focus first?
The focus should be on A/B testing potential solutions to address the points where users are dropping off, leveraging data to justify changes.
Dissecting app growth with Louis Tanguay from AGS
Q: How have you seen retention evolve over the years in app marketing and where do you think it might be going?
Retention has evolved to be a focal point as companies realize that user acquisition alone isn't enough; they need to focus on user experience to maximize lifetime value.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Apptivate: App Marketing Explained

What is Apptivate: App Marketing Explained about and what kind of topics does it cover?

The show consistently centers on practical app marketing strategies, with a strong emphasis on data-driven decision making, predictive analytics, and growth through retention and lifecycle marketing. Episodes frequently feature leaders fromCRM, growth, and ad tech, plus operators who build communities, run performance campaigns, or develop AI-assisted marketing solutions. Listeners can expect deep dives into LTV, AI in marketing, rewarded user acquisition, and retention tactics, often anchored by real-world case studies and industry trends. A standout aspect is the mix of founders, senior marketers, and technologists who translate complex concepts into actionable playbooks for growing mobile apps at scale.

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1. Deconstructor of Fun

How many episodes of Apptivate: App Marketing Explained are there?

Apptivate: App Marketing Explained launched 7 years ago and published 232 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Apptivate: App Marketing Explained?

Recent guests on Apptivate: App Marketing Explained include:

1. Bani Malhotra
2. Artsiom Kazimirchyk
3. Louis Tanguay
4. Sue Azari
5. James Dickens
6. Alejandro Hernandez
7. Advi Bishnoi
8. Moshe Even-Israel

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