Apptivate: App Marketing Explained
RemergeApptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, a... more
| Publishes | Twice monthly | Episodes | 237 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingCareers | |||
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Latest Episodes
Ekaterina Gamsriegler, former Head of Growth and Marketing at MyGroove and longtime advisor across music, education, and health apps, joins Apptivate to discuss why sustainable growth depends on systems rather than isolated wins. The conversation exp... more
Remerge CEO and founder, Pan Katsukis, joins Patrick Eichmann for the first video edition of Apptivate. They discuss the evolution of mobile advertising, the origin story behind Remerge, and where the industry is heading next. The conversation explor... more
Michal Bubernik, Head of Marketing at Pixel Federation, joins Patrick Eichmann of Apptivate to discuss how AI is transforming creative production inside mobile gaming. The conversation covers how Pixel Federation scaled from producing around 10 polis... more
Description
Apptivate hosts and Remerge team members, Patrick Eichmann and Taylor Lobdell, sit down to discuss the outlook for mobile marketing in 2026 and the shifts shaping the industry. The conversation covers the move toward probabilistic attrib... more
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- Always an A+
Maria’s wide variety of knowledgeable guests are truly rockstars! They deliver quality app marketing knowledge in each and every episode. The great advice they provide, combined with the relatable way in which they deliver it had me hooked from the very first listen. I honestly cannot believe this is a free resource! Thanks for putting out such a stellar show, Maria - keep up the great work!
Apple Podcasts5ArlieLP
United States3 years ago - Great show!
The host of the Apptivate podcast highlights all aspects of marketing, data science and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!
Apple Podcasts5malfoxleyUnited States5 years ago - A podcast for mobile marketing professionals!
Discussed by marketing veterans!
Apple Podcasts5Michael - 87
Germany6 years ago - Interesting and useful
Great content
Apple Podcasts5Taparchi
Russia6 years ago - Insightful
One of best mobile podcasts - love it
Apple Podcasts5내이름인데왜못게
France6 years ago
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Apple Podcasts | #41 |  Israel/Business/Marketing |
Apple Podcasts | #205 |  Norway/Business/Marketing |
Apple Podcasts | #210 |  South Korea/Business/Marketing |
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Frequently Asked Questions About Apptivate: App Marketing Explained
What is Apptivate: App Marketing Explained about and what kind of topics does it cover?
A practical, data-driven show focused on mobile app marketing, retargeting, and growth strategies. Across episodes, listeners hear from leaders in ad tech, gaming, AI-assisted creative production, and on-device privacy-aware strategies, with frequent emphasis on measurement, attribution, lifecycle marketing, and creative experimentation. Noteworthy is the blend of hands-on advice, real-world case studies, and forward-looking takes on AI, privacy changes, and holistic lifecycle thinking, making it valuable for growth, marketing analytics, and product teams seeking actionable tactics and strategic context.
The show often features practitioners from Remerge and other tech-forward companies, with guests sharing scalable processes, tools, and f... more
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Apptivate: App Marketing Explained launched 8 years ago and published 237 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on Apptivate: App Marketing Explained?
Recent guests on Apptivate: App Marketing Explained include:
1. Pan Katsoukas
2. Michal Bubernik
3. Dieter Rappold
4. Bani Malhotra
5. Artsiom Kazimirchyk
6. Louis Tanguay
7. Sue Azari
8. James Dickens
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.