Rephonic
Artwork for Apptivate: App Marketing Explained

Apptivate: App Marketing Explained

Remerge
Mobile Marketing
Playable Ads
Mobile Gaming
E-Commerce
AI In E-Commerce
AI In Marketing
Gaming Industry
GDPR
AI Algorithms
In-App Purchases
Subway Surfers
Personalization
Data Privacy
Performance Marketing
Tiktok
Digital Marketing
Customer Experience
Mobile Apps
User Experience
Building Awareness In Privacy

Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, a... more

PublishesTwice monthlyEpisodes234Founded7 years ago
Number of ListenersCategories
CareersBusinessMarketing

Listen to this Podcast

Artwork for Apptivate: App Marketing Explained

Latest Episodes

Description

Apptivate hosts and Remerge team members, Patrick Eichmann and Taylor Lobdell, sit down to discuss the outlook for mobile marketing in 2026 and the shifts shaping the industry. The conversation covers the move toward probabilistic attrib... more

Dieter Rappold, co-founder and CEO of Context SDK, joins Apptivate to explore how motion sensor data and on-device AI are reshaping mobile marketing strategies. He explains how contextual signals from accelerometers, gyroscopes, and other device inpu... more

Bani Malhotra, former head of personalization and site experience for Walmart’s e-commerce platform, joins Apptivate to unpack the real drivers of revenue growth in modern digital products. She explores how recommendation systems, search behavior, ra... more

Artsiom Kazimirchyk, co-founder and CEO of Campaignswell, joins Apptivate to break down predictive LTV modeling, the critical flaws in how teams measure unit economics, and why today's mobile marketers need unified tools that connect profitability an... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Sub Club by RevenueCat
Sub Club by RevenueCatDavid Barnard, Jacob Eiting
Deconstructor of Fun
Deconstructor of FunDeconstructor of Fun
My First Million
My First MillionHubspot Media

Recent Guests

Dieter Rappold
Co-founder and CEO of Context SDK
Context SDK
Episode: How motion data from phones can inform your growth strategy - Dieter Rappold (Context SDK)
Bani Malhotra
Head of product at a stealth AI startup for parents
Stealth AI startup for parents
Episode: How to find the leaks in your app’s marketing funnel - Bani Malhotra
Artsiom Kazimirchyk
CEO and co-founder of Campaignswell, a platform helping app marketers predict customer lifetime value
Campaignswell
Episode: Common LTV mistakes and how to avoid them - Artsiom Kazimirchyk (Campaignswell)
Louis Tanguay
Founder of App Growth Summit, a recognized advocate for mobile marketing
App Growth Summit
Episode: Dissecting app growth - Louis Tanguay (App Growth Summit)
Sue Azari
E-commerce industry lead at AppsFlyer
AppsFlyer
Episode: Inside Q5 - How shopping apps fight for repeat buyers - Sue Azari (AppsFlyer)
James Dickens
Lead of the Technical Support Team at Gamelight
Gamelight
Episode: Behavioral signals and the art of ethical targeting - James Dickens (Gamelight)
Alejandro Hernandez
Senior CRM, Notifications, and Lifecycle Specialist at Babbel
Babbel
Episode: AI, segmentation, and deep links: How Babbel powers CRM – Alejandro Hernandez (Babbel)
Advi Bishnoi
Head of Consulting at Social Plus, focusing on building app communities
Social Plus
Episode: The power of community and why retention means growth – Advi Bishnoi (Social Plus)
Moshe Even-Israel
Business development lead at Scrambly, a cashback and rewarded user acquisition platform.
Scrambly
Episode: The future of rewarded user acquisition – Moshe Even-Israel (Scrambly)

Host

Taylor Lobdell
Host of Apptivate-related content and app marketing explanations, with Remerge affiliations.

Reviews

4.6 out of 5 stars from 34 ratings
  • Always an A+

    Maria’s wide variety of knowledgeable guests are truly rockstars! They deliver quality app marketing knowledge in each and every episode. The great advice they provide, combined with the relatable way in which they deliver it had me hooked from the very first listen. I honestly cannot believe this is a free resource! Thanks for putting out such a stellar show, Maria - keep up the great work!

    Apple Podcasts
    5
    ArlieLP
    United States2 years ago
  • Great show!

    The host of the Apptivate podcast highlights all aspects of marketing, data science and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    malfoxley
    United States5 years ago
  • A podcast for mobile marketing professionals!

    Discussed by marketing veterans!

    Apple Podcasts
    5
    Michael - 87
    Germany6 years ago
  • Interesting and useful

    Great content

    Apple Podcasts
    5
    Taparchi
    Russia6 years ago
  • Insightful

    One of best mobile podcasts - love it

    Apple Podcasts
    5
    내이름인데왜못게
    France6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High-quality guests and insights into data-driven app marketing.
Fast-paced episodes with actionable strategies for mobile growth.
Excellent mix of guests and practical takeaways for marketers.
Great synthesis of theory and real-world case studies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#57
Israel/Business/Marketing
Apple Podcasts
#123
Indonesia/Business/Marketing
Apple Podcasts
#183
China/Business/Marketing
Apple Podcasts
#242
Norway/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

How motion data from phones can inform your growth strategy - Dieter Rappold (Context SDK)
Q: How does Context SDK balance privacy with personalization without using IDs?
Context SDK operates on-device, avoids collecting unique user IDs or device IDs, and relies on motion and other freely available signals to infer context, delivering personalization while remaining GDPR-compliant.
How motion data from phones can inform your growth strategy - Dieter Rappold (Context SDK)
Q: What are the two most important sensor signals and how do they matter for marketing?
The accelerometer and the gyroscope reveal how a user moves and handles the device, which helps determine real-world context like whether someone is walking, sitting, or scrolling, enabling timing and placement decisions for prompts and offers.
How to find the leaks in your app’s marketing funnel - Bani Malhotra
Q: How has the role of product leadership changed over the past decade, especially with revenue accountability now on the shoulders of product teams?
Product leaders now own GTM and revenue metrics in addition to traditional product and UX responsibilities, requiring them to align acquisition, conversion, retention, and monetization with finance and go-to-market strategies, not just ship features.
How to find the leaks in your app’s marketing funnel - Bani Malhotra
Q: What signals or behaviors do you look at to know there is revenue leakage in the funnel?
I look beyond top-of-funnel traffic and examine mid- and bottom-funnel signals, such as search relevance and UX where users start from intent but don't click, product detail page bounce, add-to-cart-to-checkout friction, and repeat visits without conversion, combining these to identify where the customer experience breaks down.
How to find the leaks in your app’s marketing funnel - Bani Malhotra
Q: Can you tell us a little bit about your career path from working on large-scale recommendation systems at Walmart to leading product at a stealth AI startup?
I've spent over a decade in consumer tech, with a focus on personalization and on-site experiences. At Walmart I led personalization for 200 million customers, then pivoted into AI-native product development with consulting and roles that explored how to design scoring, evals, and context engineering for consumer AI, eventually moving to a stealth startup to take a product from zero to launch.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Apptivate: App Marketing Explained

What is Apptivate: App Marketing Explained about and what kind of topics does it cover?

The show consistently centers on practical app marketing strategies, with a strong emphasis on data-driven decision making, predictive analytics, and growth through retention and lifecycle marketing. Episodes frequently feature leaders fromCRM, growth, and ad tech, plus operators who build communities, run performance campaigns, or develop AI-assisted marketing solutions. Listeners can expect deep dives into LTV, AI in marketing, rewarded user acquisition, and retention tactics, often anchored by real-world case studies and industry trends. A standout aspect is the mix of founders, senior marketers, and technologists who translate complex concepts into actionable playbooks for growing mobile apps at scale.

Where can I find podcast stats for Apptivate: App Marketing Explained?

Rephonic provides a wide range of podcast stats for Apptivate: App Marketing Explained. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Apptivate: App Marketing Explained and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Apptivate: App Marketing Explained get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Apptivate: App Marketing Explained, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Apptivate: App Marketing Explained?

Rephonic provides comprehensive predictive audience data for Apptivate: App Marketing Explained, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Apptivate: App Marketing Explained have?

To see how many followers or subscribers Apptivate: App Marketing Explained has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Apptivate: App Marketing Explained?

These podcasts share a similar audience with Apptivate: App Marketing Explained:

1. Sub Club by RevenueCat
2. Deconstructor of Fun
3. The Startup Ideas Podcast
4. My First Million
5. Decoder with Nilay Patel

How many episodes of Apptivate: App Marketing Explained are there?

Apptivate: App Marketing Explained launched 7 years ago and published 234 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Apptivate: App Marketing Explained?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Apptivate: App Marketing Explained?

Rephonic pulls ratings and reviews for Apptivate: App Marketing Explained from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Apptivate: App Marketing Explained?

Rephonic provides full transcripts for episodes of Apptivate: App Marketing Explained. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Apptivate: App Marketing Explained?

Recent guests on Apptivate: App Marketing Explained include:

1. Dieter Rappold
2. Bani Malhotra
3. Artsiom Kazimirchyk
4. Louis Tanguay
5. Sue Azari
6. James Dickens
7. Alejandro Hernandez
8. Advi Bishnoi

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days