
Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, a... more
| Publishes | Twice monthly | Episodes | 232 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | CareersBusinessMarketing | |||

Bani Malhotra, former head of personalization and site experience for Walmart’s e-commerce platform, joins Apptivate to unpack the real drivers of revenue growth in modern digital products. She explores how recommendation systems, search behavior, ra... more
Artsiom Kazimirchyk, co-founder and CEO of Campaignswell, joins Apptivate to break down predictive LTV modeling, the critical flaws in how teams measure unit economics, and why today's mobile marketers need unified tools that connect profitability an... more
Louis Tanguay, founder of App Growth Summit, returns to dissect why user retention is defining success for mobile in 2026. The conversation ranges from in-person event strategy to hands-on UX tactics, with practical lessons for product teams facing a... more
Jyoti Pannu, Product Manager at Booking.com, shares how AI is transforming the way travelers discover, plan, and book their next adventure. From AI trip planners that surface new possibilities to the integration of GenAI and ChatGPT into the core pro... more
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Maria’s wide variety of knowledgeable guests are truly rockstars! They deliver quality app marketing knowledge in each and every episode. The great advice they provide, combined with the relatable way in which they deliver it had me hooked from the very first listen. I honestly cannot believe this is a free resource! Thanks for putting out such a stellar show, Maria - keep up the great work!
The host of the Apptivate podcast highlights all aspects of marketing, data science and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!
Discussed by marketing veterans!
Great content
One of best mobile podcasts - love it
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The show consistently centers on practical app marketing strategies, with a strong emphasis on data-driven decision making, predictive analytics, and growth through retention and lifecycle marketing. Episodes frequently feature leaders fromCRM, growth, and ad tech, plus operators who build communities, run performance campaigns, or develop AI-assisted marketing solutions. Listeners can expect deep dives into LTV, AI in marketing, rewarded user acquisition, and retention tactics, often anchored by real-world case studies and industry trends. A standout aspect is the mix of founders, senior marketers, and technologists who translate complex concepts into actionable playbooks for growing mobile apps at scale.
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Apptivate: App Marketing Explained launched 7 years ago and published 232 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Apptivate: App Marketing Explained include:
1. Bani Malhotra
2. Artsiom Kazimirchyk
3. Louis Tanguay
4. Sue Azari
5. James Dickens
6. Alejandro Hernandez
7. Advi Bishnoi
8. Moshe Even-Israel
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.