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Artwork for Apptivate: App Marketing Explained

Apptivate: App Marketing Explained

Remerge
Mobile Marketing
Playable Ads
Mobile Gaming
E-Commerce
AI In E-Commerce
AI In Marketing
Gaming Industry
GDPR
AI Algorithms
In-App Purchases
Subway Surfers
Personalization
Data Privacy
Performance Marketing
Tiktok
Digital Marketing
Mobile Apps
Customer Experience
User Experience
Building Awareness In Privacy

Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, a... more

PublishesTwice monthlyEpisodes223Founded7 years ago
Number of ListenersCategories
BusinessCareersMarketing

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Artwork for Apptivate: App Marketing Explained

Latest Episodes

Shilpa Reddy, CMO of Down Under School of Yoga and former Marketing VP at Acorns, maps her journey from fintech to wellness and explains why the same principles drive both: make time-tested tools accessible, and build a community that keeps people en... more

Alejandro Hernandez, Senior CRM Notifications and Lifecycle Specialist at Babbel, explains how AI and human creativity intersect to drive retention in language learning. He shares how Babbel uses ecosystem segmentation, predictive models, and deep li... more

Advi Bishnoi, Head of Consulting at Social Plus, argues that in 2025, retention has overtaken acquisition as the real growth engine for apps. From Ulta Beauty to Harley Davidson, Advi has helped brands turn community features into measurable revenue ... more

Louis Tanguay, founder and managing director of App Growth Summit, traces his arc from music magazine founder to film marketer to architect of a global mobile industry community now marking its 100th event. Louis explains why mobile marketers keep mi... more

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Recent Guests

Alejandro Hernandez
Senior CRM, Notifications, and Lifecycle Specialist at Babbel
Babbel
Episode: AI, segmentation, and deep links: How Babbel powers CRM – Alejandro Hernandez (Babbel)
Advi Bishnoi
Head of Consulting at Social Plus, focusing on building app communities
Social Plus
Episode: The power of community and why retention means growth – Advi Bishnoi (Social Plus)
Moshe Even-Israel
Business development lead at Scrambly, a cashback and rewarded user acquisition platform.
Scrambly
Episode: The future of rewarded user acquisition – Moshe Even-Israel (Scrambly)
Luca Stefanutti
Director of Growth at Adidas Runtastic
Adidas
Episode: Going the distance: Growth lessons from adidas Running - Luca Stefanutti (adidas Running)
Liam Branaghan
Performance Marketing Strategy Lead at Uber, focusing on growth for Uber Eats across EMEA.
Uber
Episode: How Uber unified its marketing strategy - Liam Branaghan (Uber)
Kevin Bell
Director of Performance Marketing at Mochi Health
Mochi Health
Episode: Facebook marketing restrictions and how to navigate them - Kevin Bell (Mochi Health)
Joshua Javaheri
CEO and founder of Lucky Day Entertainment, responsible for games such as Bingo Stars and Blackjack Royale
Lucky Day Entertainment
Episode: Building a successful mobile entertainment company - Joshua Javaheri (Lucky Day)
Aaron Diaz
Manager of Mobile User Acquisition at 2K
2K
Episode: Secrets to successful mobile game launches - Aaron Diaz (2K)
Mick Rigby
CEO of Yodel Mobile
Yodel Mobile
Episode: Counsel from a mobile marketing expert - Mick Rigby (Yodel Mobile)

Hosts

Taylor Labdell
Host of Apptivate and expert in app marketing strategies.
Patrick Eichmann
Regional Vice President at Remerge, experienced in app marketing and data strategies.

Reviews

4.7 out of 5 stars from 34 ratings
  • Always an A+

    Maria’s wide variety of knowledgeable guests are truly rockstars! They deliver quality app marketing knowledge in each and every episode. The great advice they provide, combined with the relatable way in which they deliver it had me hooked from the very first listen. I honestly cannot believe this is a free resource! Thanks for putting out such a stellar show, Maria - keep up the great work!

    Apple Podcasts
    5
    ArlieLP
    United States2 years ago
  • Great show!

    The host of the Apptivate podcast highlights all aspects of marketing, data science and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    malfoxley
    United States4 years ago
  • A podcast for mobile marketing professionals!

    Discussed by marketing veterans!

    Apple Podcasts
    5
    Michael - 87
    Germany5 years ago
  • Interesting and useful

    Great content

    Apple Podcasts
    5
    Taparchi
    Russia5 years ago
  • Insightful

    One of best mobile podcasts - love it

    Apple Podcasts
    5
    내이름인데왜못게
    France6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host effectively highlights essential themes in app marketing, making complex topics accessible and engaging.
Audience feedback indicates that the content is highly relevant, particularly for professionals in mobile marketing.
Listeners praise the variety of knowledgeable guests contributing to valuable app marketing insights.
Many appreciate the actionable advice and real-world applications shared by guests, enhancing their own marketing strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Authenticity and performance in a privacy-first world – Shilpa Reddy
Q: Can you walk us through the three stages of your marketing flywheel?
Reddy described the stages as understanding the product and customer, enhancing lifetime value, and amplifying brand messaging through storytelling.
Authenticity and performance in a privacy-first world – Shilpa Reddy
Q: How do you adapt your marketing mindset when changing industries?
Reddy mentioned that a spirit of curiosity drives her to understand people and their needs, which has helped her transition successfully across different fields.
Authenticity and performance in a privacy-first world – Shilpa Reddy
Q: What's the story behind your career pivot from marketing to yoga?
Reddy explained her background and passion for yoga originating from her childhood in India, combining this interest with her marketing expertise as she transitioned to her role at Down Under School of Yoga.
The power of community and why retention means growth – Advi Bishnoi (Social Plus)
Q: How do you frame retention as a product in a UX strategy alongside a marketing KPI?
By ensuring that marketing teams recognize the potential benefits and align their initiatives accordingly.
The power of community and why retention means growth – Advi Bishnoi (Social Plus)
Q: What do you think most apps or app marketers get wrong when it comes to retention?
They focus too heavily on retargeting and gamified incentives rather than on organic engagement.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Apptivate: App Marketing Explained

What is Apptivate: App Marketing Explained about and what kind of topics does it cover?

Focusing on the intricacies of app marketing, this podcast features industry experts who discuss essential topics ranging from customer retention and user acquisition to the evolving landscape of mobile marketing. With a strong emphasis on actionable insights, it delves into strategies for optimizing app performance and fostering user engagement through a community-centric approach. Noteworthy episodes highlight the interactions between technology and creativity, particularly in the context of AI's role in advertising, and strategies for navigating challenges in various verticals such as gaming, e-commerce, and healthcare. This podcast is unique in that it combines expert interviews with real-world applications, making it a valuable resourc... more

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Apptivate: App Marketing Explained launched 7 years ago and published 223 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Apptivate: App Marketing Explained?

Recent guests on Apptivate: App Marketing Explained include:

1. Alejandro Hernandez
2. Advi Bishnoi
3. Moshe Even-Israel
4. Luca Stefanutti
5. Liam Branaghan
6. Kevin Bell
7. Joshua Javaheri
8. Aaron Diaz

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