Apptivate: App Marketing Explained
RemergeApptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, a... more
| Publishes | Twice monthly | Episodes | 241 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessCareers | |||
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Latest Episodes
Irwin Hau, founder of Chromatix and ConversionCow, joins Apptivate to unpack the psychology behind customer conversion and why acquisition is only the beginning of the user journey. Drawing from more than 17 years of experience analyzing tens of thou... more
Yevhen Tarasenko, CMO and co-founder of Apptonomy, joins Apptivate to discuss how app store optimization is evolving in the age of AI. After more than a decade in ASO, Yevhen shares how the discipline has changed from a keyword-focused practice into ... more
Natasha Saviuk, Growth Director at Wealthsimple, joins Apptivate to discuss how incentives evolved from simple promotions into one of the company's most effective growth channels. The conversation explores the lessons Natasha brought from her backgro... more
Adeel Shaikh Muhammad, founder of Adeel Solutions, is an advisor on cybersecurity, AI governance, and digital risk. He joins Apptivate to discuss the growing tension between AI-powered growth and user trust. The conversation explores why AI governanc... more
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- Always an A+
Maria’s wide variety of knowledgeable guests are truly rockstars! They deliver quality app marketing knowledge in each and every episode. The great advice they provide, combined with the relatable way in which they deliver it had me hooked from the very first listen. I honestly cannot believe this is a free resource! Thanks for putting out such a stellar show, Maria - keep up the great work!
Apple Podcasts5ArlieLP
United States3 years ago - Great show!
The host of the Apptivate podcast highlights all aspects of marketing, data science and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!
Apple Podcasts5malfoxleyUnited States5 years ago - A podcast for mobile marketing professionals!
Discussed by marketing veterans!
Apple Podcasts5Michael - 87
Germany6 years ago - Interesting and useful
Great content
Apple Podcasts5Taparchi
Russia6 years ago - Insightful
One of best mobile podcasts - love it
Apple Podcasts5내이름인데왜못게
France6 years ago
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Apple Podcasts | #14 |  Netherlands/Business/Marketing |
Apple Podcasts | #29 |  Chile/Business/Marketing |
Apple Podcasts | #160 | Netherlands/Business |
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Frequently Asked Questions About Apptivate: App Marketing Explained
What is Apptivate: App Marketing Explained about and what kind of topics does it cover?
A practical, data-driven show focused on mobile app marketing, retargeting, and growth strategies. Across episodes, listeners hear from leaders in ad tech, gaming, AI-assisted creative production, and on-device privacy-aware strategies, with frequent emphasis on measurement, attribution, lifecycle marketing, and creative experimentation. Noteworthy is the blend of hands-on advice, real-world case studies, and forward-looking takes on AI, privacy changes, and holistic lifecycle thinking, making it valuable for growth, marketing analytics, and product teams seeking actionable tactics and strategic context.
The show often features practitioners from Remerge and other tech-forward companies, with guests sharing scalable processes, tools, and f... more
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How many listeners does Apptivate: App Marketing Explained get?
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Which podcasts are similar to Apptivate: App Marketing Explained?
These podcasts share a similar audience with Apptivate: App Marketing Explained:
1. App Marketing by App Masters
2. How I Built This with Guy Raz
How many episodes of Apptivate: App Marketing Explained are there?
Apptivate: App Marketing Explained launched 8 years ago and published 241 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on Apptivate: App Marketing Explained?
Recent guests on Apptivate: App Marketing Explained include:
1. Irwin Hau
2. Yevhen Tarasenko
3. Natasha Saviuk
4. Adeel Shaikh Muhammad
5. Ekaterina Gamsriegler
6. Pan Katsoukas
7. Michal Bubernik
8. Dieter Rappold
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.