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AI DTC WTF

Foxwell Digital
Claude
Artificial Intelligence
Google Omni
Snowflake
Landing Pages
Conversion Rate Optimization
Meta
Wirecutter
Claude Code
Airbyte
Notion
Shopify
CREA AI
Vercel

Your Home For Tactical Tips, Strategies and Ideas for Your DTC - AI Workflows

PublishesTwice weeklyEpisodes7Foundeda month ago
Number of ListenersCategories
TechnologyBusinessEntrepreneurship

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Artwork for AI DTC WTF

Latest Episodes

Frederick Rode, a German AI consultant transitioning from creative strategy to full-scale agency AI implementation, joins Andrew and Thomas for a detailed breakdown of the systems he's actually running. The episode opens with his Claude research agen... more

Co-host Will Sartorius chats with Andrew on a wide-ranging episode that opens with a hot-take roundup on the latest model drops (Claude Opus 4.8, Google Omni (Veo 3.4)), and why Google Flow's $200/month subscription might be the most slept-on deal in... more

Florian Litterst, German paid social agency owner since 2012, joins the show to break down exactly how his team has wired AI into every corner of their operation. The conversation gets specific fast, from a Claude-powered agent that scrapes competito... more

This episode features Cody Plofker, of Jones Road Beauty, and one of the most talked-about voices in the DTC/e-commerce space. The conversation covers how Cody has turned Claude into a full-stack CRO and conversion engine, going 5-for-5 (as he puts i... more

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Recent Guests

Florian Litterst
Founder/CEO of a Germany-based agency specializing in paid social
Germany-based agency
Episode: From Prompt Engineer to AI Architect: Florian Litterst's Full Agency Playbook
Cody Plofker
Guest expert on AI-driven CRO and landing-page optimization
Entrepreneur/AI practitioner
Episode: Why AI UGC Is a Trap (And What Actually Works) | Cody Plofker
Torii Rowe
Founder member, AI-driven agency operations expert
Foxwell Founders
Episode: How Tori Rowe Built an AI Operating System for His Entire Agency
Grant Hushek
AI consultant, education, adoption, implementation
Independent AI consultant
Episode: AI DTC WTF: Stop Starting From Scratch

Host

Andrew Foxwell
Co-host and leader figure, frequently guiding conversations and guest discussions; affiliated with Foxwell Digital.

Chart Rankings

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Apple Podcasts
#38
Norway/Business/Entrepreneurship
Apple Podcasts
#214
Norway/Business

Talking Points

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How Tori Rowe Built an AI Operating System for His Entire Agency
Q: How do you allocate time between creative optimization and full-funnel AI integration?
Focus on delivering value for the team and clients by enabling more data-driven decisions, using whisper flow for quick prompts, and then expanding into broader automation as processes prove valuable.
How Tori Rowe Built an AI Operating System for His Entire Agency
Q: What's the starter point you'd recommend for someone beginning with Weavy?
Begin by building the end-to-end flow around a hero product, using a pre-made set of prompts and a template in which you can quickly swap in products, prompts, and visuals to generate validated variations.
How Tori Rowe Built an AI Operating System for His Entire Agency
Q: How did you decide on Snowflake and the data warehouse approach?
They evaluated different connectors and storage solutions, started with slower tools like Supermetrics, then moved to Airbyte and Snowflake with built-in AI (Cortex) to enable scalable data pipelines and model-driven insights.
How Tori Rowe Built an AI Operating System for His Entire Agency
Q: What are you absolutely creating on AI that's changing results for you?
The guest highlights the reporting side as the most transformative, especially linking data from a warehouse to extract insights that were previously inaccessible, and using AI to automate and scale analysis across all client data.

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Frequently Asked Questions About AI DTC WTF

What is AI DTC WTF about and what kind of topics does it cover?

This show focuses on practical, battle-tested tactics for accelerating direct-to-consumer marketing with AI-powered workflows. Across episodes, listeners are exposed to hands-on processes for blending AI generation with human oversight, building scalable ad and landing-page systems, and using tooling like Claude, Claude Code, and other AI platforms to speed ideation, testing, and reporting. A recurring emphasis is governance and transparency—defining roles, maintaining brand safety, and ensuring measurable ROI—while exploring real-world outcomes such as faster turnaround, higher-quality creative, and data-driven decision-making. Unique strengths include end-to-end workflow playbooks, a strong practitioner stance, and a consistent push towar... more

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Which podcasts are similar to AI DTC WTF?

These podcasts share a similar audience with AI DTC WTF:

1. Ecommerce Playbook: Numbers, Struggles & Growth
2. The Daily
3. The Bill Simmons Podcast

How many episodes of AI DTC WTF are there?

AI DTC WTF launched a month ago and published 7 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on AI DTC WTF?

Recent guests on AI DTC WTF include:

1. Florian Litterst
2. Cody Plofker
3. Torii Rowe
4. Grant Hushek

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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