Rephonic
Artwork for Agile Localization
Localization
Crowdin
Artificial Intelligence
Multilingual Content
Internationalization
AI In Localization
Tech Solutions
Translation Management Systems
User Experience
Translation Memory
Agile Localization
Machine Translation
Github
Localization Tools
Multilingual Content Management
Continuous Localization
Pipe Drive
Discord
UX Writing
Figma

Welcome to The Agile Localization Podcast by Crowdin, the go-to resource for professionals managing multilingual content in fast-paced tech environments. In each episode, we dive deep into localization strategies, cutting-edge solutions, and real-world case studies. Whether you're a Localization Manager, Product Manager, or simply navigating the complexities of managing ever-evolving digital produ... more

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Artwork for Agile Localization

Latest Episodes

Why does localization continue to be treated as a cost center rather than a revenue driver? In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Matt Grotenstein, Vice President of North America at GTE Localize. They dis... more

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In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Rita Prazeres Gonçalves, a Terminology Expert and Founder of The Language Worker, to share why terminology, one of the most critical yet invisible disciplines in local... more

YouTube

In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Ian Cowley, Technical Writer at Salto, to discuss the often-overlooked role technical writers play in the localization lifecycle.

Talk to an expert: crowdin.i... more

In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Aydin Gür, an Apple Retail Globalization Editor for the Turkish market, to discuss what in-store audits reveal that dashboards can’t, how a perfectly translated survey... more

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Localization Today
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Recent Guests

Rita Prazeres Gonçalves
Founder of The Language Worker; active in Women in Localization in Portugal; involved in LSP tech innovation
The Language Worker / Women in Localization
Episode: Why Terminology Is the Most Invisible and Essential Job in Localization
Ian Cowley
Technical writer at Salto with a background at the intersection of language, technology and UX
Salto
Episode: How Technical Writers Are Becoming Localization’s Secret Weapon
Aydin Gür
Apple retail globalization editor for the Turkish market
Apple
Episode: 10 Million Words, Zero Escalations: Effective Retail Localization with Aydin Gür
Rutva Safi
Senior Technical Writer at Gantner India
Gantner India
Episode: Why Technical Writing and Localization Must Work Side by Side with Rutva Safi
Gideon Hod
Director of Product Operations at Turo
Turo
Episode: How Turo’s Product Ops Scales Localization with AI
Diego Cresceri
Founder and CEO of Creative Words
Creative Words
Episode: Killing the Per-Word Model: Diego Cresceri on Reinventing Localization Value
Mewen Page
Lead gameplay programmer at Hypixel Studios
Hypixel Studios
Episode: Rethinking Localization in Game Design with Mewen Page
Jurik Ciesielski
CTO, ELAN Languages (Belgium) and AI/Localization expert
ELAN Languages
Episode: What TMS Vendors Need to Rethink in the AI Era with Jourik Ciesielski
Putri Kumala
AI localization team lead at Deriv
Deriv
Episode: AI-First Localization in a Regulated 24/7 Business with Putri Kumala and Arshaad Mohiadeen

Host

Stefan Huyghe
Host of The Agile Localization Podcast, Crowdin

Reviews

5.0 out of 5 stars from 39 ratings
  • Great show!

    A must-listen for anyone in the localization industry; it brilliantly addresses challenges buyers face with actionable advice.

    Apple Podcasts
    5
    nina.2307
    United Kingdom2 years ago
  • Great podcast, amazing host!

    The first episodes are very insightful, looking forward to future ones!

    Apple Podcasts
    5
    Chantal Kamgne
    Canada2 years ago
  • Thought provoking and refreshingly honest

    This podcast is a game-changer for localization

    Apple Podcasts
    5
    lhgdgj
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host is described as insightful and the show as a game-changer for localization.
Listeners praise practical, actionable localization insights for real-world teams.
Episodes are appreciated for candid discussions on AI's role and the need for human oversight in localization.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#61
Canada/News/Tech News
Apple Podcasts
#86
China/News/Tech News
Apple Podcasts
#106
Spain/News/Tech News
Apple Podcasts
#127
Singapore/News/Tech News
Apple Podcasts
#178
New Zealand/News/Tech News
Apple Podcasts
#195
Taiwan/News/Tech News

Talking Points

Recent interactions between the hosts and their guests.

Why Terminology Is the Most Invisible and Essential Job in Localization
Q: What are some of the biggest mistakes that small teams make when they try to professionalize terminology management, in your opinion?
Rather than relying solely on AI to generate term lists, small teams should avoid treating AI as the sole source of truth and instead build a process that combines human expertise with selective automation. Start with a defined glossary pilot, identify 200-150 term candidates with input from a trusted reviewer, and gradually involve the team and clients to curate and validate terms, creating an ecosystem where terminology updates are collaborative and trackable.
Why Technical Writing and Localization Must Work Side by Side with Rutva Safi
Q: At what point does documentation stop being just support material and become part of the product itself?
Rutva explains that documentation should be considered a part of the product from day one, influencing design decisions in both pre-release and post-release phases, and used as a guide for what to ship and how users will interact with features.
How Turo’s Product Ops Scales Localization with AI
Q: What does localization plug into product ops at Turo on a day-to-day level?
Localization is treated like a bug to the user experience, with a focus on preventing blocking issues, fast feedback loops with engineering, and rapid resolution of translation-related problems to keep the product usable across languages.
Killing the Per-Word Model: Diego Cresceri on Reinventing Localization Value
Q: How should we define the work itself before pricing—what should matter to customers?
Pricing should reflect value and the outcome, not words; discussions with customers should focus on what the translation is enabling, accountability, and the strategic impact rather than word counts.
Killing the Per-Word Model: Diego Cresceri on Reinventing Localization Value
Q: Do you think the per word pricing model is fundamentally broken or just under pressure?
It's probably both broken and under pressure: it made sense in the past when effort and output lined up, but with AI and post-editing, pricing by words loses its connection to value; still, there is no clear replacement yet.

Audience Metrics

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Frequently Asked Questions About Agile Localization

What is Agile Localization about and what kind of topics does it cover?

A practical, practitioner-focused series exploring multilingual product experiences in fast-moving tech environments. Episodes highlight AI-assisted localization, scalable workflows, UX and brand integrity across languages, and the evolving role of localization within product development and growth strategies. Guests span senior localization leaders, AI researchers, and niche specialists, offering hands-on playbooks for building scalable programs, selecting tech stacks, and aligning localization with business outcomes. The show is notable for its deep dives into real-world challenges—speed vs. quality, cost-effective automation, and the human role in AI-enabled workflows—making it highly relevant for Localization, Product, and Growth teams ... more

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Which podcasts are similar to Agile Localization?

These podcasts share a similar audience with Agile Localization:

1. Localization Today

How many episodes of Agile Localization are there?

Agile Localization launched 2 years ago and published 40 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Agile Localization?

Recent guests on Agile Localization include:

1. Rita Prazeres Gonçalves
2. Ian Cowley
3. Aydin Gür
4. Rutva Safi
5. Gideon Hod
6. Diego Cresceri
7. Mewen Page
8. Jurik Ciesielski

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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