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Localization Today

MultiLingual Media
Artificial Intelligence
Localization
Translation
Machine Translation
Language Access
Localization Industry
Generative AI
Education
Language Services
Language Service Providers
Translation Services
Canada
Women In Localization
Indigenous Languages
AI Translation
Language Technology
Accessibility
Openai
User Experience
Linguistics

Global leaders turn to MultiLingual for the latest coverage of language technology, and business.

PublishesDailyEpisodes773Founded5 years ago
Number of ListenersCategories
NewsSociety & Culture

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Artwork for Localization Today

Latest Episodes

The language industry has spent years talking about AI and transformation, but are we actually having the right conversations? In this episode, GALA's Executive Director Allison Ferch and Content Strategist Isabella Massardo introduce World Ready Lis... more

Why is the gaming industry pushing back against AI translation while the rest of the tech world rushes to adopt it? This week on LocToday, game localization expert Tamara Tirják joins the show to unpack the fierce competition and high stakes of the v... more

Reframing translation and interpreting in the AI era

By Hammouda Salhi

The AI era of translation, interpretation, and language work has many wondering if human linguists will become obsolete. But is that the right framing? Hammouda Salhi argues tha... more

By Sasha Fedorova, Florian Jaton, and Dmitrii Shevchuk

AI is hyped as a force that will revolutionize the future. But the future isn’t here yet, and in the meantime, many argue the conversation surrounding the technology has been defined by reductio... more

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Recent Guests

Tamara Tirják
Video game localization consultant and trainer
Game Global
Episode: Why Gamers Reject AI Translation
David Brackett
CEO of Linguava
Linguava
Episode: Linguava CEO David Brackett: Preserving Culture in Transformational Times
Yussuf Hussein
Founder and CEO of Saudi Language Solutions
Saudi Language Solutions
Episode: “Somali” Is Not Enough
Agustín Da Fieno Delucchi
Co-founder of TriLogica Global; originator of Context as a System Framework; former director of Global Data and AI at Microsoft
TriLogica Global; Microsoft (former)
Episode: When Context Becomes Infrastructure
Allison Ferch
Executive Director at Gala
Gala
Episode: Community And The Language Industry
Bryn Andrews
Localization manager
NC America (also experience at Amazon, Coursera)
Episode: Taboo or Tool? Redefining AI’s Role in Game Globalization
Nick Underwood
Director of Games Product Management at LionBridge Games
LionBridge Games
Episode: Taboo or Tool? Redefining AI’s Role in Game Globalization
Mark Delora
Longtime games industry leader with roles at Nintendo, Sony, Ubisoft, THQ; Obama White House alumnus
Former Nintendo/Sony/Ubisoft executive
Episode: Taboo or Tool? Redefining AI’s Role in Game Globalization
Gabriel Karandyšovský
Editor-in-Chief of the Global Ambitions publication
Argos Multilingual
Episode: Meaning Making In Localization

Host

Various Hosts
Core hosts and frequent contributors including senior leaders and practitioners from translation, localization, and language tech.

Reviews

4.7 out of 5 stars from 24 ratings
  • The mouthpiece of corporate interest

    This is not editorial content. This is people reading from their press release. Zero insight. Biased.

    Apple Podcasts
    1
    Localization Expert
    Germanya year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

One reviewer notes it sometimes reads as corporate messaging.
Critics say the show can feel like listening to a press briefing rather than independent analysis.
Another listener views the content as highly relevant for language tech pros, despite occasional sponsorship-influenced framing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#179
Russia/News

Talking Points

Recent interactions between the hosts and their guests.

Why Gamers Reject AI Translation
Q: What's your reading of the adoption of AI in game localization? And is this a topic that we'll be discussing at Game Global?
Tirják says games are more cautious about AI because adoption depends on what a particular game needs to succeed. AI may suit games that prioritize fast, cost-efficient content, but developers must consider what their players expect.
Why Gamers Reject AI Translation
Q: What do you think is particularly interesting about the gamer experience? Why is the gamer experience important for us to consider in this conversation and how does it relate to localization?
Tirják says games are judged not only on whether their text is understandable but on whether the experience is engaging, relatable, and emotionally resonant. Players can move to another game if localization does not meet those expectations.
Linguava CEO David Brackett: Preserving Culture in Transformational Times
Q: What does the future of interpretation look like as AI tech evolves?
The industry will see automation in some areas, new language work categories will appear, and the strongest companies will blend technology, human expertise, quality, trust, and culture into a cohesive experience.
Linguava CEO David Brackett: Preserving Culture in Transformational Times
Q: What is your view on AI's role in language services today?
The interviewee argues that the question should be what becomes possible when humans work with extraordinary technology, not whether AI will replace interpreters; AI is used to boost productivity and free people for higher-skill tasks.
Linguava CEO David Brackett: Preserving Culture in Transformational Times
Q: How do you balance rapid growth with maintaining Linguava's culture?
Brackett stresses treating interpreters as professionals with a meaningful role, keeping leadership connected to the workforce, and aligning expansion with culture rather than letting it erode; technology should support people, not replace them.

Audience Metrics

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Frequently Asked Questions About Localization Today

What is Localization Today about and what kind of topics does it cover?

The show centers on language technology, localization strategy, and the evolving economics of multilingual content. Episodes frequently explore AI augments to translation, knowledge graphs, enterprise workflow transformations, and large-scale interpretation for events like the Olympics or major sports broadcasts. Guests tend to be industry leaders, researchers, and practitioners shaping the future of language services, with recurring emphasis on governance, vendor strategy, and the impact of AI on human expertise. A standout pattern is the focus on ecosystem design, regional growth (Africa, Asia), and the shift from traditional translation to data-backed, platform-enabled language intelligence. This combination helps listeners assess enterp... more

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Localization Today launched 5 years ago and published 773 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Localization Today?

Recent guests on Localization Today include:

1. Tamara Tirják
2. David Brackett
3. Yussuf Hussein
4. Agustín Da Fieno Delucchi
5. Allison Ferch
6. Bryn Andrews
7. Nick Underwood
8. Mark Delora

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