Agency Leadership Podcast
Chip Griffin and Gini DietrichChip Griffin and Gini Dietrich help PR and marketing agency owners make better decisions about the businesses they run. With 300+ episodes, the Agency Leadership Podcast covers the topics owners deal with every week: pricing, profitability, hiring, client management, positioning, and what it takes to build an agency worth owning. Chip is the founder of SAGA Agency Growth Advisors and creator of th... more
| Publishes | Weekly | Episodes | 100 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipManagementBusiness | |||
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Latest Episodes
Most agency owners will tell you accountability is something they value, but fewer will realize they’re often the biggest obstacle to it. In this episode, Chip and Gini offer suggestions for how to stop being the bottleneck at your agency. Chip tells... more
You’re using AI to handle more of the work that your team used to do. That’s exactly why the human side of the business has become a competitive advantage. In this episode, Chip and Gini make the case that as AI slop floods everyone’s inbox and feeds... more
Most agency owners think their clients have it easy. But the gap between how you believe your agency operates and how clients and prospects actually experience it is often wider than you’d expect, and it’s usually the small, everyday frictions that d... more
Most owner-led agencies know they should be doing more than media relations. One barrier has always been capability: you can’t execute paid media if nobody on your team knows paid media. AI is removing that barrier, and Chip and Gini dig into exactly... more
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- Great podcast and invaluable resource
After 11 years of running my own communications firm, I knew it was time to rethink how I talked about my work and align more clearly with my long-term goals. This podcast was exactly what I needed. Nearly every episode offers practical, thoughtful insights that helped me clarify my messaging and strategy. Chip’s content is consistently helpful and refreshingly grounded. Highly recommended for anyone looking to grow intentionally and communicate more effectively.
- Kevin Anselmo, Founder of Exp... more
Apple Podcasts5MatthiasV1976
United Statesa year ago - Great insights for agency owners
Concise, focussed and full of insights. Highly recommended for anyone steering a PR agency.
Apple Podcasts5CL2408
United Kingdoma year ago - Very informative
Very useful information on improving agency operations
Apple Podcasts5LK_red_5United States3 years ago - Informative with specific tips
Very informative for agency owners with a diverse list of topics. I love the perspective that Gini and Chip provide and they alway provide some specific example of what to do. Plus their banter is entertaining.
Apple Podcasts5Mike_RosenbergUnited States5 years ago - Not so great
My friend recommended this podcast to me. However, I find their podcasts so annoying especially with Jenny’s random sneezes and gigglings. The content is okay, too long opening with unnecessary chit chats, for time poor agency owner, it is not so effective!
Apple Podcasts2Helen Tait
Australia6 years ago
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Apple Podcasts | #195 |  Russia/Business/Management |
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Frequently Asked Questions About Agency Leadership Podcast
What is Agency Leadership Podcast about and what kind of topics does it cover?
The show centers on running and growing marketing and PR agencies, with practical guidance for ownership, profitability, hiring, client management, pricing, and building a durable business. Conversations cover staying human in an AI-powered world, leveraging the PESO model, and creating scalable systems like OKRs, onboarding, and delegation. A standout thread is the Build to Own philosophy, encouraging agency leaders to shape businesses they truly want to own, not just sell. Notable is the consistent emphasis on actionable playbooks, candid founder perspectives, and the integration of technology with people-focused practices, making it valuable for listeners aiming to strengthen operations and long-term value.
Expect a mix of strategy, rea... more
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How many listeners does Agency Leadership Podcast get?
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What are the audience demographics for Agency Leadership Podcast?
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How many subscribers and views does Agency Leadership Podcast have?
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Which podcasts are similar to Agency Leadership Podcast?
These podcasts share a similar audience with Agency Leadership Podcast:
1. The Spin Sucks Podcast with Gini Dietrich
2. Build a Better Agency Podcast
3. 2Bobs—with David C. Baker and Blair Enns
4. The Daily
5. The Mel Robbins Podcast
How many episodes of Agency Leadership Podcast are there?
Agency Leadership Podcast launched 8 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Agency Leadership Podcast?
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