
Chip Griffin and Gini Dietrich help PR and marketing agency owners make better decisions about the businesses they run. With 300+ episodes, the Agency Leadership Podcast covers the topics owners deal with every week: pricing, profitability, hiring, client management, positioning, and what it takes to build an agency worth owning. Chip is the founder of SAGA Agency Growth Advisors and creator of th... more
| Publishes | Weekly | Episodes | 100 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessManagementEntrepreneurship | |||

Most agency owners spend a lot of time thinking about growth, clients, and revenue. Far fewer think carefully about the words that define how they actually operate their businesses. In this episode, Chip and Gini dig into five of those words: leaders... more
Eight years and 300 episodes later, Chip and Gini take stock of what the Agency Leadership Podcast has actually been about and where their thinking has shifted since they sat down for lunch outside Wrigley Field and decided to start a show.
Chip sh... more
Most hiring processes obsess over the wrong things. Do they know our project management software? Are they proficient in this specific tool? Meanwhile, the one capability that actually determines whether someone will make your life easier or harder—t... more
Most agency owners have read Built to Sell. But many have internalized the wrong lesson from it—fixating on that final chapter where the protagonist drives off into the sunset with a pile of cash, rather than the actual business-building advice throu... more
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After 11 years of running my own communications firm, I knew it was time to rethink how I talked about my work and align more clearly with my long-term goals. This podcast was exactly what I needed. Nearly every episode offers practical, thoughtful insights that helped me clarify my messaging and strategy. Chip’s content is consistently helpful and refreshingly grounded. Highly recommended for anyone looking to grow intentionally and communicate more effectively.
- Kevin Anselmo, Founder of Exp... more
Concise, focussed and full of insights. Highly recommended for anyone steering a PR agency.
Very useful information on improving agency operations
Very informative for agency owners with a diverse list of topics. I love the perspective that Gini and Chip provide and they alway provide some specific example of what to do. Plus their banter is entertaining.
My friend recommended this podcast to me. However, I find their podcasts so annoying especially with Jenny’s random sneezes and gigglings. The content is okay, too long opening with unnecessary chit chats, for time poor agency owner, it is not so effective!
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Apple Podcasts | #219 |
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Insightful dialogues surrounding the intricacies of running PR and marketing agencies are at the forefront of this podcast's content. The hosts frequently tackle challenges like performance management, team dynamics, and client expectations, alongside technological advancements such as the impact of AI on business strategies. Episodes explore the importance of authentic mission statements, efficient client communication, and maintaining employee well-being, coupled with actionable advice aimed at improving agency operations and profitability. The show offers a blend of personal experiences and expert insights, making it particularly beneficial for agency owners seeking to enhance their leadership skills and operational effectiveness.
Notab... more
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These podcasts share a similar audience with Agency Leadership Podcast:
1. The Spin Sucks Podcast with Gini Dietrich
2. Build a Better Agency Podcast
3. 2Bobs—with David C. Baker and Blair Enns
4. Coaching Real Leaders
5. Working Hard with Grace Beverley
Agency Leadership Podcast launched 8 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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