Agency Leadership Podcast
Chip Griffin and Gini DietrichChip Griffin and Gini Dietrich help PR and marketing agency owners make better decisions about the businesses they run. With 300+ episodes, the Agency Leadership Podcast covers the topics owners deal with every week: pricing, profitability, hiring, client management, positioning, and what it takes to build an agency worth owning. Chip is the founder of SAGA Agency Growth Advisors and creator of th... more
| Publishes | Weekly | Episodes | 100 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ManagementBusinessEntrepreneurship | |||
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Latest Episodes
AI has evolved enough now that one-shotting entire deliverables is tempting, and many people online claim to be doing just that. In this episode, Chip and Gini discuss why that’s a bad idea, and how you can train your AI tool to give you less slop-li... more
If you’re screening candidates on experience or technical skills, you may be making a mistake. In this episode, Chip and Gini make the case that curiosity and problem-solving are the two traits that separate great hires from mediocre ones, and neithe... more
Some advisers are telling agency owners they don’t need to know AI all that well themselves. They suggest owners go deep on AI for a month or three, then pass the day-to-day to the team and move on with life. In this episode, Chip and Gini explain wh... more
Times change, but somehow the job hasn’t. In this episode, Chip and Gini dig into what’s stayed constant across their combined decades in PR and marketing, and why chasing the latest platform update is a losing game if you’ve lost sight of the fundam... more
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Reviews
- Great podcast and invaluable resource
After 11 years of running my own communications firm, I knew it was time to rethink how I talked about my work and align more clearly with my long-term goals. This podcast was exactly what I needed. Nearly every episode offers practical, thoughtful insights that helped me clarify my messaging and strategy. Chip’s content is consistently helpful and refreshingly grounded. Highly recommended for anyone looking to grow intentionally and communicate more effectively.
- Kevin Anselmo, Founder of Exp... more
Apple Podcasts5MatthiasV1976
United Statesa year ago - Great insights for agency owners
Concise, focussed and full of insights. Highly recommended for anyone steering a PR agency.
Apple Podcasts5CL2408
United Kingdoma year ago - Very informative
Very useful information on improving agency operations
Apple Podcasts5LK_red_5United States3 years ago - Informative with specific tips
Very informative for agency owners with a diverse list of topics. I love the perspective that Gini and Chip provide and they alway provide some specific example of what to do. Plus their banter is entertaining.
Apple Podcasts5Mike_RosenbergUnited States5 years ago - Not so great
My friend recommended this podcast to me. However, I find their podcasts so annoying especially with Jenny’s random sneezes and gigglings. The content is okay, too long opening with unnecessary chit chats, for time poor agency owner, it is not so effective!
Apple Podcasts2Helen Tait
Australia6 years ago
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Apple Podcasts | #173 |  Mexico/Business/Management |
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Frequently Asked Questions About Agency Leadership Podcast
What is Agency Leadership Podcast about and what kind of topics does it cover?
The show centers on running and growing marketing and PR agencies, with practical guidance for ownership, profitability, hiring, client management, pricing, and building a durable business. Conversations cover staying human in an AI-powered world, leveraging the PESO model, and creating scalable systems like OKRs, onboarding, and delegation. A standout thread is the Build to Own philosophy, encouraging agency leaders to shape businesses they truly want to own, not just sell. Notable is the consistent emphasis on actionable playbooks, candid founder perspectives, and the integration of technology with people-focused practices, making it valuable for listeners aiming to strengthen operations and long-term value.
Expect a mix of strategy, rea... more
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How many listeners does Agency Leadership Podcast get?
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What are the audience demographics for Agency Leadership Podcast?
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How many subscribers and views does Agency Leadership Podcast have?
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Which podcasts are similar to Agency Leadership Podcast?
These podcasts share a similar audience with Agency Leadership Podcast:
1. The Spin Sucks Podcast with Gini Dietrich
2. The Daily
3. HBR IdeaCast
4. The Mel Robbins Podcast
5. The Headlines
How many episodes of Agency Leadership Podcast are there?
Agency Leadership Podcast launched 8 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Agency Leadership Podcast?
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