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Agency Land

Jye Smith
Strategy
New York, United States
Advertising
Startup Branding
Brand Strategy
Logo Design
Strategy Hotline
Tong
WE Communications
Agency Life

The lessons nobody teaches you in agency life. Host Jye Smith talks to strategists, creative directors, founders, and the people who've survived the trenches of advertising, PR and communications about what the work actually costs, what it teaches you, and what you carry with you after. New episodes weekly. Produced by You're Good, Get Better and DOUBLESTAR CO.

PublishesWeeklyEpisodes11Founded3 months ago
Number of ListenersCategories
MarketingBusinessCareers

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Artwork for Agency Land

Latest Episodes

Alex Adams was a brand manager at Red Bull, did a year in PR she hated, then built a career most agency people only talk about. Ms Darlinghurst, then the food blog Eat Drink Play, grew to over 100,000 newsletter subscribers. Secret Foodies, running s... more

Gary Bertwistle has never run an agency, never held an agency title, never sat on an org chart. He's still spent more time in agency rooms than most agency people ever will.

This is the episode about the gap between the career you're supposed to bui... more

Anyone can design a logo. Strategy decides if it works.

That's Sara Servan's whole philosophy, and it's the thread running through this entire conversation. Sara crossed three continents before she ever ran her own studio. Northern Spain to Rome to ... more

Ashton Bishop has been running Step Change for 17 years. He started it mid-GFC with no clients, no money, and no plan — as a protest vote after finding a coup being plotted against a friend dying of cancer. That friend was Gav Larkin, and that friend... more

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Recent Guests

Sara Servan
Branding designer; founder of Sara Servan Studio; founder of Fishburn, a Sydney startup and co-working space
Sara Servan Studio; Fishburn
Episode: Sara Servan - Anyone Can Design A Logo.
Ashton Bishop
Australian marketing executive; founder of Step Change; self-described predatory marketer
Step Change
Episode: Ashton Bishop - You Don't Need To Outrun The Lion
Gavin Heaton
Founder of Disruptors Co, ex-IBM executive, author and consultant
Disruptors Co
Episode: Gavin Heaton: Ideas Are Cheap
Sophia Brockman
Communication strategist who rose from intern to planning director international, now leading in-house international communications
We Communications / NZ-based role described in episode
Episode: Sophia Brockman: The Best Strategists Think Like Detectives
Julian Cole
Strategy leader and educator known for Strategy Finishing School
Consultant to Apple, Disney, etc.
Episode: Julian Cole: You Can Find the Answer, But Can You Defend It?
Clive Burcham
Founder/entrepreneur, former agency leader and philanthropist involved with Global Citizen
Global Citizen, Compadres, Conscious Organisation
Episode: Clive Burcham: Your Real 10X Is What You Survive
Kady O'Connell
Branding entrepreneur, founder of Kady Creative and Scene Collective
Kady Creative; Scene Collective
Episode: Kady O'Connell: Your Business Is Not Your Worth
Jonathan Pease
Founder and creative leader with a background in advertising, fashion, and coaching
Tong; AKQA; Sown Hearts and Minds
Episode: Jonathan Pease: The Conditions Are Always Perfect
Katja Forbes
Author and former agency founder, now involved with larger organizations and tech disruption discussions
Former founder of SIFT; author of a book on customer experience and ethics in tech
Episode: Katja Forbes: Stop Shrinking So Others Can Swallow You

Host

Jye Smith
Host of the show, founder/creative at Doublestar Co.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#147
Australia/Business/Careers

Talking Points

Recent interactions between the hosts and their guests.

Sara Servan - Anyone Can Design A Logo.
Q: What would you tell someone choosing between agency work and starting their own studio?
She emphasizes learning from people in agencies, the value of collaboration and coffee chats, and that starting a studio offers autonomy and the chance to directly impact clients' outcomes.
Sara Servan - Anyone Can Design A Logo.
Q: What is your advice for designers who feel like they don't deserve a seat at the strategy table?
She encourages designers to leverage AI to assist with strategy and to actively engage in the research and planning process to build confidence and capability.
Sara Servan - Anyone Can Design A Logo.
Q: What did it teach you about working with brands that big as a designer?
She reflects that big clients like Amazon and GoPro showed her the scale and constraints of large brands, yet often you're just a number; the experience taught her to balance ambition with humility and internal process.
Sara Servan - Anyone Can Design A Logo.
Q: And that's really where I wanted to start this. What made you leave home and choose Rome to study advertising?
Sara explains her move to Rome came from a desire to learn English and experience a new language, leveraging Erasmus to study abroad, which set her on a path into global advertising.
Gavin Heaton: Ideas Are Cheap
Q: What do you do to sustain energy and focus after years in fast-paced agency life?
He talks about reconnecting with passions outside work, building AI and creative engines, and focusing energy on the yes outcomes that energize and sustain him.

Audience Metrics

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Listeners per Episode
Gender Skew
Location
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Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Agency Land

What is Agency Land about and what kind of topics does it cover?

This show centers on the realities of agency life, leadership, strategy, and the trade-offs that come with fast-moving marketing and tech-enabled work. Episodes feature seasoned practitioners and founders discussing disruption, scaling, pitching, and cross-border strategy, with a strong emphasis on leadership, mentorship, burnout, boundaries, and aligning work with personal and family life. Guests routinely share hard-won lessons from building agencies, pivoting to in-house roles, and navigating ethical considerations in AI-enabled marketing, making the content especially valuable for senior marketers, agency leaders, and strategists seeking practical, candid guidance.

What stands out is the focus on human dynamics within high-velocity env... more

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1. Uncensored CMO

How many episodes of Agency Land are there?

Agency Land launched 3 months ago and published 11 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Agency Land?

Recent guests on Agency Land include:

1. Sara Servan
2. Ashton Bishop
3. Gavin Heaton
4. Sophia Brockman
5. Julian Cole
6. Clive Burcham
7. Kady O'Connell
8. Jonathan Pease

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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