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Join hosts Kfir Pravda, CEO of PMG, and Or Moshkovitz, Global ABX Lead at AppsFlyer, as they bring you an in-depth podcast exploring the world of Account-Based Marketing (ABM) and Account-Based Experience (ABX). Through hour-long conversations with industry experts, gain valuable insights and actionable tips to implement in your own company. Tune in for a deep dive into the strategies and tactics ... more

PublishesWeeklyEpisodes16Founded10 months ago
Number of ListenersCategories
ManagementBusinessMarketing

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Artwork for ABX & Cocktails

Latest Episodes

Episode 16 of “ABM & Cocktails” connects with Adir Ron, CMO of Duve, a guest experience platform for the hospitality industry, from small vacation rentals to targeting larger hotels and chains. Adir discusses the challenges and strategies involved in... more

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14 hours ago

In this ABX & Cocktails episode, Shiri Katalan, Head of Growth at GlobalDots, shares her unconventional and creative marketing strategies. more

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5 days ago

“ABX & Cocktails” revisits the topic of gifting, our third episode in the series. The podcast explores the power of gifting as a marketing and sales strategy, and the importance of personalization and understanding the recipient's interests and prefe... more

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13 days ago

Listen in to our in-person Intent Meetup: more

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18 days ago

In our new episode, Sumner Vanderhoof, CEO of Propensity, discusses their account-based marketing (ABM) platform and how it caters to smaller growth teams.  more

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a month ago

Jonathan Raveh, Founder of GRAND, a thought Leadership agency that builds and boosts professional brands for founders, executives, and employees, at the service of their organization. more

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2 months ago

In our recent podcast, Yuval Tesler from SysAid, discusses the AI capabilities enhancing service desk operations and potentially reducing support staff. He also shares insights on his role in acquiring new businesses, emphasizing the importance of en... more

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2 months ago

In our new episode , Roi Kaufman from Kaltura, discusses the implementation of Account-Based Experience in a diverse market and emphasizes the importance of alignment between marketing and sales in order to achieve ABX success more

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3 months ago

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#93 Israel/Business/Marketing
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#150 Brazil/Business/Marketing

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