阿里产品讲产品｜带你从入门到专家
君边这门课，会根据产品经理的段位分为四个大的单元：
第一单元是启蒙篇，会讲产品经理岗的起源、发展及未来、产品经理日常工作的内容、产品经理需要具备的基本素质、产品经理的常见误区等，通过这个单元的讲解，让你对产品经理有一个基本的完整的理解。
第二单元是入门篇，会围绕业务梳理、用户体验、交互设计、需求撰写与评审、产品迭代与发布及运营等具体产品基础技能展开。同时，还会讲敏捷开发、项目管理等辅助技能。结合基础技能和辅助技能，再来讲如何围绕产品目标，进行有效沟通和初级的资源整合，以完成产品动作达到实际目标。期间，还会穿插讲B端产品、C端产品的差异点及侧重点。通过这个单元的讲解，让你看到一个合格的初级产品经理的全貌。
第三单元是进阶篇，会从深层次的需求分析和用户洞察开始，然后讲竞品分析，再然后接着讲产品生命周期管理、产品架构设计、产品规划，听完这些可以帮助你完成产品认知的实质进阶。同时，考虑到该阶段的产品经... more
| Publishes | Twice weekly | Episodes | 7 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Categories | CoursesTechnologyEducation | ||
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要做好产品经理，需要具备一些核心素质。我把这些核心素质分为两个大类：第一类是理性素质、第二类是感性素质。接下来，我会用两讲来分别阐述。本讲先从理性素质开始。产品经理要具备的理性素质分别是：数据意识、逻辑思维。
在前面的两讲中，我对产品经理的基础工作内容进行了简单的介绍，相信你对产品经理的工作要点和工作流程有了更深入的理解。在本讲，我会围绕项目管理展开来讲一下什么是项目管理？产品经理应该怎么做项目管理？以及项目经理与产品经理的区别。
在上一讲中，我已经讲到产品需求文档的完成。当产品需求文档评审以后，就可以进入研发阶段。然后，在开发工作完成后，也就是产品正式上线前，产品经理需要开始做验证工作。
所谓的验证，就是确保产品符合需求描述，可以按照产品经理的预期推到线上。所以，产品经理在这个过程中，要把自己当作用户，将产品的主要流程使用一遍，确保流程畅通没有卡点。如果产品是一个多角色共同使用的平台型产品，那还要用不同角色的身份使用一遍，确保所有的角色的流程都可以顺利使用产品。其次，要验证界面，包括视觉效果和交互，确保产品外观和交互方式... more
在上一讲中，我主要重点介绍了产品经理，相信你已经了解了产品经理这个角色。在接下来的两讲中，我将简单的介绍产品经理的日常基础工作，以帮助你了解他们的实际工作内容和工作要点。这些内容主要会围绕四个阶段展开，分别是：需求的收集、分析与管理、需求解决方案的设计与需求文档的撰写、需求验证与上线前准备和上线后的数据分析与运营。其中需求的收集、分析与管理、需求解决方案的设计与产品需求文档的撰写是本讲即将要讲的，剩下的内容将在下一讲中接着进行。
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