95% Content
Erik Jacobson from Hatch95% Content is a show for B2B content teams who want to build trust with the 95% of buyers who are out-of-market today, but will be ready to buy in the future. You can call it many different things: content marketing, demand creation, brand marketing, dark social, or zero-click content. No matter what you call it, the goal is the same. You want to reach future buyers on the social and content plat... more
| Publishes | Twice monthly | Episodes | 42 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
This is one of our favorite episodes from the archive. If you missed it the first time, now's your chance. If you've heard it before, it's worth another listen.
As the Head of Social at ClickUp, Chris Cunningham set one goal for himself this year of... more
This is one of our favorite episodes from the archive. If you missed it the first time, now's your chance. If you've heard it before, it's worth another listen.
In this episode of 95% Content, Erik Jacobson (CEO of hatch.fm) talks with Sophie Buonas... more
This is one of our favorite episodes from the archive. If you missed it the first time, now's your chance. If you've heard it before, it's worth another listen.
Sam Kuehnle is the VP of Marketing at Loxo, a talent intelligence platform that competes... more
This is one of our favorite episodes from the archive. If you missed it the first time, now's your chance. If you've heard it before, it's worth another listen.
In this episode of 95% Content, Erik Jacobson talks with John Bonini (Founder of Content... more
This is one of our favorite episodes from the archive. If you missed it the first time, now's your chance. If you've heard it before, it's worth another listen.
Today’s episode is a LinkedIn strategy masterclass with Erik Jacobson (CEO @ Hatch.fm) a... more
This is one of our favorite episodes from the archive. If you missed it the first time, now's your chance. If you've heard it before, it's worth another listen.
In this episode of 95% Content, Erik Jacobson welcomes back Dave Gerhardt (Founder of Ex... more
Erik Jacobson sits down with Nate Bagley, Head of Content at Nectar, to explore how one HR tech company is doing something almost no B2B brand has figured out: building a YouTube channel people actually want to watch. Nectar has racked up 2.6 million... more
Erik Jacobson sits down with Regina Baumgartner, Head of Content at Rippling, to explore how she manages content strategy across a complex multi-persona audience spanning HR, finance, IT, and startup teams. Regina shares the museum analogy that refra... more
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Frequently Asked Questions About 95% Content
What is 95% Content about and what kind of topics does it cover?
95% Content focuses on helping B2B content teams reach the 95% of buyers who aren't in-market today but will be ready to buy in the future. Episodes emphasize practical content strategies across organic social, short-form video, YouTube, newsletters, webinars, and communities, with a strong emphasis on trust-building, long‑term brand work, and demand creation. Guests include founders, CMOs, and content leaders who share real-world playbooks for data-driven storytelling, multi-persona content, and scalable content engines. A standout pattern is the focus on marrying brand-building with demand generation through diverse formats, creator-led approaches, and community programs, often featuring frameworks like the 95%/5% split and museum-like co... more
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What are the audience demographics for 95% Content?
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How many subscribers and views does 95% Content have?
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Which podcasts are similar to 95% Content?
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How many episodes of 95% Content are there?
95% Content launched 2 years ago and published 42 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact 95% Content?
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What guests have appeared on 95% Content?
Recent guests on 95% Content include:
1. Sam Kuehnle
2. John Bonini
3. Chris Walker
4. Dave Gerhardt
5. Nate Bagley
6. Regina Baumgartner
7. Naomi Liddell
8. Deedi Brown
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.