95% Content
Erik Jacobson from Hatch95% Content is a show for B2B content teams who want to build trust with the 95% of buyers who are out-of-market today, but will be ready to buy in the future. You can call it many different things: content marketing, demand creation, brand marketing, dark social, or zero-click content. No matter what you call it, the goal is the same. You want to reach future buyers on the social and content plat... more
| Publishes | Twice monthly | Episodes | 39 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
This is one of our favorite episodes from the archive. If you missed it the first time, now's your chance. If you've heard it before, it's worth another listen.
In this episode of 95% Content, Erik Jacobson talks with John Bonini (Founder of Content... more
This is one of our favorite episodes from the archive. If you missed it the first time, now's your chance. If you've heard it before, it's worth another listen.
Today’s episode is a LinkedIn strategy masterclass with Erik Jacobson (CEO @ Hatch.fm) a... more
This is one of our favorite episodes from the archive. If you missed it the first time, now's your chance. If you've heard it before, it's worth another listen.
In this episode of 95% Content, Erik Jacobson welcomes back Dave Gerhardt (Founder of Ex... more
Erik Jacobson sits down with Nate Bagley, Head of Content at Nectar, to explore how one HR tech company is doing something almost no B2B brand has figured out: building a YouTube channel people actually want to watch. Nectar has racked up 2.6 million... more
Erik Jacobson sits down with Regina Baumgartner, Head of Content at Rippling, to explore how she manages content strategy across a complex multi-persona audience spanning HR, finance, IT, and startup teams. Regina shares the museum analogy that refra... more
Erik Jacobson sits down with Naomi Liddell, Brand and Content Lead at Doist, to explore how a bootstrapped productivity company built trust with 50 million users through strategic content. Competing against VC-backed giants like Microsoft and Notion ... more
Erik Jacobson sits down with Deedi Brown, Head of Content at Bubble, to explore how the no-code platform is evolving its content strategy amid massive industry shifts. With AI coding tools like Lovable gaining attention, Bubble is repositioning itsel... more
Erik Jacobson sits down with Josh Spilker, Content Marketing & SEO Lead at AirOps, to explore how the AI-powered content platform grew to $7M ARR without leaning on paid advertising. Josh breaks down how AirOps helps content and SEO teams automate ma... more
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Frequently Asked Questions About 95% Content
What is 95% Content about and what kind of topics does it cover?
95% Content focuses on helping B2B content teams reach the 95% of buyers who aren't in-market today but will be ready to buy in the future. Episodes emphasize practical content strategies across organic social, short-form video, YouTube, newsletters, webinars, and communities, with a strong emphasis on trust-building, long‑term brand work, and demand creation. Guests include founders, CMOs, and content leaders who share real-world playbooks for data-driven storytelling, multi-persona content, and scalable content engines. A standout pattern is the focus on marrying brand-building with demand generation through diverse formats, creator-led approaches, and community programs, often featuring frameworks like the 95%/5% split and museum-like co... more
Where can I find podcast stats for 95% Content?
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How many listeners does 95% Content get?
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What are the audience demographics for 95% Content?
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How many subscribers and views does 95% Content have?
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Which podcasts are similar to 95% Content?
These podcasts share a similar audience with 95% Content:
1. The Content 10x Podcast
2. The AI Daily Brief: Artificial Intelligence News and Analysis
How many episodes of 95% Content are there?
95% Content launched 2 years ago and published 39 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact 95% Content?
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What guests have appeared on 95% Content?
Recent guests on 95% Content include:
1. Chris Walker
2. Dave Gerhardt
3. Nate Bagley
4. Regina Baumgartner
5. Naomi Liddell
6. Deedi Brown
7. Josh Spilker
8. Peter Walker
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.