機不離手的生活習慣變成新自然, 如何有效應用網上行為將成為新常識!從 IG 和 FB 開始講一些冷知識,也可以稱這些為“網上行銷 (Digital Marketing)”的資訊。內容不只限於商業層面上,現今任何人Upload一張照片或出一個Post 都可以是網上行銷。了解更多網上行為,讓大家打造好自己的Digital Presence。沒有錄音或做節目的Background,只是一個普通人在疫情期間做了這件事情,希望大家多多指導。
Publishes | Weekly | Episodes | 33 | Founded | 4 years ago |
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Categories | BusinessSelf-ImprovementEducationMarketing |
文不如圖,圖不如影音,這句話早已被眾多營銷商家熟記在心,隨著社交媒體興起,影片能引起觀眾互動的成效遠遠大過圖片及文字,因意幾乎每個品牌都會製作屬於自己的行銷影片,向消費者們宣傳自己新產品,提高知名度及促進銷售。 more
面對媒體碎片化的衝擊、觀眾群分散的影響,數位廣播/電視廣告未能如以往般有效廣泛接觸及吸引客群,為品牌帶來可觀的行銷成續。但這股變化是否代表廣播廣告只有危,沒有機呢? more
Apps向來是品牌吸引忠實客戶的首選平台,客戶手機的容量有限且珍貴,要在他們手機頁面中佔一席之地必須努力爭取。品牌應該把握機會,規劃行銷策略,主動引導客戶體驗自家apps便捷的購物體驗。 more
手機用家平均每天花超過兩個小時在手機上,當手機應用程式Apps常出現在客戶的手機界面中,他們就會不自覺地記下品牌,方便地透過Apps購買產品,從而令營銷提升到更高水平。 more
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wish you could make more episode, including non-digital marketing in future
like the knowledge you share. love your sound. more
Apple Podcasts | #86 | Hong Kong/Business/Marketing |
Listeners, engagement and demographics and more for this podcast.
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90後 Marketing launched 4 years ago and published 33 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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