Marketing Forward 未來市野
IG: marketingforwardpodcast機不離手的生活習慣變成新自然, 如何有效應用網上行為將成為新常識！從 IG 和 FB 開始講一些冷知識，也可以稱這些為“網上行銷 (Digital Marketing)”的資訊。內容不只限於商業層面上，現今任何人Upload一張照片或出一個Post 都可以是網上行銷。了解更多網上行為，讓大家打造好自己的Digital Presence。沒有錄音或做節目的Background，只是一個普通人在疫情期間做了這件事情，希望大家多多指導。
| Publishes | Daily | Episodes | 52 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Language |  Korean | Number of Listeners | Categories | BusinessMarketingEducationSelf-Improvement |
Listen to this Podcast
Latest Episodes
【本集概述】 2026 年數碼營銷最大誤區：以為做一套 SEO 就能橫跨所有 AI 搜尋！今集為中小企老闆與營銷主管赤裸拆解三大 AI 工具（AI Overview / ChatGPT / Perplexity）截然不同的底層邏輯。教你如何精準校準預算，靠 Niche 權威與實戰渠道贏得 AI 自動引用！
【精彩內容】
GEO 殘酷現實： 為什麼沒有一個單一方法能優化所有 AI 平台？
精準預算調配： 認清三大 AI 工具的資料來源，拒絕盲目全平台投放。
中小企必學技： 如何利用 You... more
【本集概述】 面對 2026 年 AI 全面普及與香港經濟環境轉變，很多初級職位已被科技取代，數碼營銷的價值該如何體現？。今集宏觀分析了 2026 年香港本地市場、政治經濟大環境對企業預算的影響，並前瞻性地預測了下一波「AI 人才需求反彈」的趨勢，幫助管理者與求職者看清未來的合作方向。
【精彩內容】
宏觀環境剖析： 從中東局勢引發的資金流向，到港人北上消費，看 2026 本地中小企的保守思維與 AI 降本現實。
內捲後的反彈： 為什麼當所有企業都完成 AI 降本後，下一個決勝點是聘請具備「... more
【核心觀點】 越來越多人習慣在 ChatGPT 或 Perplexity 尋找服務，傳統 SEO 真的過時了嗎？本集結合 Ahrefs 權威觀點，告訴你如何從傳統關鍵字轉型到 AI 時代的 GEO 佈局。
【內容精華】
解構 AI 扇形檢索： 為什麼用戶的一個提問，會被 AI 拆解成幾百個「零搜尋量」的小問題？傳統押字手法為何失效？
內容翻新術： 為什麼大公司都在 2026 年重新發布舊文章？揭秘 AI 對「內容新鮮度」與「主題覆蓋度」的偏好。
淘汰危機： 為什麼只靠一買一賣的傳統廣告思... more
【核心觀點】 沒裝轉化追蹤 (Conversion Tracking) 就投廣告，就像在黑夜裡盲目開車，憑感覺感受廣告做得好不好。本集作為系列結尾，要帶你拆解為何缺乏數據支撐的 PMax 廣告只會讓你白白燒錢。
【內容精華】
營銷的靈魂： 什麼是「轉化」？為什麼我們建議沒裝好追蹤的企業應立即暫停廣告，以免數據流失。
PMax 的誤區： 揭秘為什麼在不了解 PMax 運作邏輯的情況下，盲目聽從 Google 代表建議開啟廣告是種危險行為。
AI 學習的肥料： 為什麼你的帳戶需要累積足夠數據... more
Reviews
- good introduction of marketing
wish you could make more episode, including non-digital marketing in future
Apple Podcasts4dkct kok
Hong Kong4 years ago - good content
like the knowledge you share. love your sound.
keep update and i will follow👏
Apple Podcasts5howw219Hong Kong5 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #79 | Hong Kong/Business/Marketing |
Apple Podcasts | #172 |  Taiwan/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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