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Artwork for 7-Figure Copy

7-Figure Copy | Conversion Copywriting, Messaging Strategy, Website & Sales Page Copy for Established Female Entrepreneurs

Gina Whitehouse | Conversion Copywriter + Messaging Strategist
Conversion Copywriting
Copywriting
Yes Vault
Copy Caliber Checklist
Website Copy
Sales Page
Messaging
Brand Positioning
Premium Clients
Sales Pages
Messaging Strategy
Website Messaging
Whitehouse SM
Gina Whitehouse
Marketing
Landing Page
Systems and Productivity
Pinterest
Business Growth
Offer Naming Patterns

7-Figure Copy is the podcast for expert-led and established female online business owners who know their expertise is exceptional — but their message no longer reflects the level they’re operating at.

If you’ve built a successful online business through reputation, referrals, and results, but you’re realizing that your website copy, sales pages, and messaging strategy need to evolve in order to b... more

PublishesWeeklyEpisodes55Founded2 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for 7-Figure Copy

Latest Episodes

When your business has outgrown its messaging, rewriting your website copy or tweaking a sales page usually isn’t enough.

The deeper issue is often the messaging strategy underneath the words and whether it still reflects your current offers, your i... more

YouTube

What happens when your website messaging is clear, your emails are going out, and people are showing interest, but they still aren’t moving forward?

In Part 4 of this six-part series, I’m sharing a real client story with Katherine Schultz, founder o... more

YouTube

When your business has reached a higher level, the goal is not always to market more.

Sometimes, the real shift is learning how to communicate differently.

In Part 3 of this six-part series, I’m talking about what changes when your website messagin... more

YouTube

If your business is growing, but you’re still attracting clients who don’t feel like the right fit, your website messaging may be shaping more of your sales process than you realize.

In Part 2 of this six-part series, we’re looking at what happens w... more

YouTube

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Recent Guests

Caleb Whitehouse
Insurance wholesale intermediary and commercial underwriter with 25 years of experience
Independent insurance underwriting practice
Episode: S3-#50: How Clients Decide Your Value Before They Buy From You & Why Saying "No" Matters with Caleb Whitehouse
Jordan Tait
Guest, lifestyle-oriented business coach
The Intentional Business
Episode: S3-#46: Is Your Website Messaging Attracting the Wrong Clients and Slowing Your Growth? With Business Coach Jordan Tait
Elaine Timms
Pinterest strategist helping established business owners grow long-term visibility
Elaine Timms Creative
Episode: S3-#43: How Website Copy & Messaging Drive Visibility and Get You Found Online with Pinterest Expert Elaine Timms
Kathy Schneider
Systems and productivity expert for business owners
Episode: S3-#41: Why Your Website Messaging & Copy Get Confusing When Your Systems Are Messy with Systems Expert Kathy Schneider
Shauna Thayer
Marketing strategist, brand expert, founder of Bloom Creative
Bloom Creative
Episode: S3-#40: When Your Brand No Longer Reflects the Level of Your Business with Marketing Strategist Shauna Thayer
Shannon Boyer
Online course strategist, award-winning educator, curriculum expert
Your Best Course Experience / The Build Lab
Episode: S2-#35: Why Feedback and Testimonials Are the Missing Link in Your Sales Page with Course Strategist Shannon Boyer
Kelly Leardon
Certified Director of Operations and Business Coach for Women Small Business Owners
Walk Like Warriors / The Success Squad
Episode: S2-#31: Behind the Copy: How Kelly Leardon’s Sales Page Fueled 3+ Five-Figure Launches
Shannon Russell
Founder of Second Act Success, career transition coach
Second Act Success
Episode: S2-#29: Struggling to Show Your Value? Fix These Sales Page Blind Spots with Business Coach Shannon Russell
Jan Ditchfield
Business strategist with a fundraising background focusing on ethical selling
Jan Ditchfield Coaching / The Business of Good
Episode: S2-#26: Forget Bro Marketing—The Truth About Ethical Sales Copy with Jan Ditchfield

Host

Gina Whitehouse
Host of the show; expert conversion copywriter and messaging strategist; focuses on high-level, ethics-based copy and brand positioning for established female entrepreneurs.

Reviews

5.0 out of 5 stars from 10 ratings
  • Learning so much!

    So happy I discovered this podcast! Gina is helping me really tighten my website copy and I couldn’t be happier. Thank you for all your advice Gina!

    Apple Podcasts
    5
    societyhillmom
    United States4 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate practical, action-oriented advice that translates into real revenue impact.
Guests offer diverse perspectives on branding, systems, and messaging that helps listeners upgrade their businesses.
The host makes complex concepts actionable, with checklists and auditable frameworks.
The show consistently emphasizes credibility and premium positioning over gimmicks.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

S2-#29: Struggling to Show Your Value? Fix These Sales Page Blind Spots with Business Coach Shannon Russell
Q: Where should an About Me section live on the sales page, and why?
Move About Me higher on the page, right before the transformation section, to establish credibility and connection early, so readers trust the guidance being offered.
S2-#29: Struggling to Show Your Value? Fix These Sales Page Blind Spots with Business Coach Shannon Russell
Q: What should a sales page emphasize instead of just listing what the program includes?
Focus on the transformation and outcomes the client will experience, then reinforce how the deliverables enable that transformation.
S2-#29: Struggling to Show Your Value? Fix These Sales Page Blind Spots with Business Coach Shannon Russell
Q: What is the leadership principle Shannon carries through every stage of her career?
Communication: clear, ongoing communication has been essential from TV production to franchising to coaching, and it remains the cornerstone of leading teams and marketing effectively.
S2-#32: The Costly Mistake of Skipping a Section on Your Sales Page
Q: When should you use a checkout page versus a sales page?
It depends on the offer and audience. For very low-ticket offers to warm audiences, a checkout page can suffice, but for cold audiences or when the value isn't instantly clear, a short-form sales page helps build belief and context before checkout.
S2-#32: The Costly Mistake of Skipping a Section on Your Sales Page
Q: How is conversion copy different from regular copy?
Conversion copy is persuasive, strategic, and psychology-driven, designed to guide action and move the reader toward a decision, whereas regular copy may inform or entertain without a primary goal of conversion. It includes elements like sales pages, launch emails, and opt-in pages.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About 7-Figure Copy

What is 7-Figure Copy about and what kind of topics does it cover?

This show targets established, expert-led female online business owners whose messaging and conversion copy needs to reflect their high level of offerings. Episodes cover alignment between brand narrative, website copy, and sales pages to attract premium clients, with practical audits, naming strategies, and positioning shifts. A recurring emphasis is on ethical, high-conversion copy, research-backed messaging, and partnering with specialized copywriters to upgrade messaging as the business grows. Notable angles include integrating branding with copy, leveraging client interviews for authentic language, and using structured frameworks (like a caliber checklist) to guide upgrades. Listeners are likely seeking tangible improvements that trans... more

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Which podcasts are similar to 7-Figure Copy?

These podcasts share a similar audience with 7-Figure Copy:

1. Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

How many episodes of 7-Figure Copy are there?

7-Figure Copy launched 2 years ago and published 55 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on 7-Figure Copy?

Recent guests on 7-Figure Copy include:

1. Caleb Whitehouse
2. Jordan Tait
3. Elaine Timms
4. Kathy Schneider
5. Shauna Thayer
6. Shannon Boyer
7. Kelly Leardon
8. Shannon Russell

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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