In each episode a guest brings their marketing, procurement or agency perspective to bear on how these three parties sell to, buy from and work with each other, with Blair and Leah trying to get an answer to the question: "How do you 'procure' creativity without killing it?"
Publishes | Twice monthly | Episodes | 33 | Founded | 3 years ago |
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Categories | MarketingBusiness |
That's a wrap! We'll be back in Q2 of 2024 with a new season. If you have suggestions on a specific topic that you think we should explore or recomendations on guests, let us know:
• Blair's Linkedin
• Leah's Linkedin
Catch up on our first sea... more
The Business Model Company cofounder Caroline Johnson is 20%’s first return guest and in this episode Caroline, Blair and Leah pick up where they left off in their last conversation on business model innovation among agencies. This time they view it ... more
Brett Colbert is known for pulling no punches. In this episode he brings his direct and provocative point of view—from both sides of the procurement table—to bear on the state of marketing procurement today. Nobody in the marketing/procurement/agency... more
In this episode we up the creative content by talking to veteran creative director George Tannenbaum about the changing nature of the advertising industry, the deification of data and why he thinks procurement deserves to win in their negotiating bat... more
People also subscribe to these shows.
I listen for insight parallels between RFP in manufacturing to creative agencies. Creativity is undervalued broadly.
I only listen for the value pricing bits (since my work has nothing to do with marketing procurement), but even so this is a worthy podcast to subscribe to.
The Rory Sutherland episode alone was more insightful than most other entire podcast series’ that discuss selling value to clients.
Listeners, social reach, demographics and more for this podcast.
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20% - The Marketing Procurement Podcast launched 3 years ago and published 33 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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