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YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People

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Each year on Fat Tuesday, New Orleans throws a “Stella and Stanley” party. This annual event honors local boy and world-famous author Tennessee Williams and his masterpiece, A Streetcar Named Desire.

The movie version is notorious for the scene where Stanley, Marlon Brando in a tight white vest, yells “Stella-a-a-a-a-!” up the tenement stairs to his wife. “Stella” might be the most repeated movi... more

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Artwork for YoStella: Build a Better Business

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Growth doesn’t come from crossing your fingers—it comes from turning risk into a tool you can actually wield. We dig into a practical framework for making bold moves without betting the farm, showing how clear intention, robust strate... more

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Hiring doesn’t have to feel like shouting into the void. We unpack a practical playbook that swaps volume for relevance, speed for clarity, and checklist thinking for character-first decisions—so both recruiters and candidates can fin... more

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A spooky frame with serious business value: we take on the three “monsters” that quietly destroy brand trust—zombie inconsistency, Frankenstein incoherence, and ghostly invisibility—and show exactly how to defeat each one. If your fee... more

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The rules of consumer behavior didn’t just evolve—they got remixed. We pull back the curtain on how shoppers actually choose now, from the rise of AI‑assisted value hunting to the quiet power of local trust and the emotional drivers b... more

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A crisis doesn’t ask permission—it arrives fast, loud, and at the worst possible time. We dig into a truth that flips standard prep on its head: most brand crises don’t begin with shock events; they grow from internal issues that were... more

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The stakes in GovCon don’t just feel high—they are. We pull back the curtain on how federal contractors survive the inevitable crisis moments that test every control, every habit, and every layer of leadership calm. From a failed deli... more

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What connects ancient Roman ice treats, a forgotten glass in 1905 Oakland, and today's premium "FroPro" popsicles? The fascinating thread of frozen innovation that transforms the ordinary into extraordinary.

The humble popsicle serve... more

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Leadership communication undergoes a seismic shift the moment an executive title lands on your desk. Your casual comments transform into directives, your musings become mandates, and suddenly every word you utter carries exponential w... more

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