影視關鍵字
NMEA 新媒體暨影視音發展協會「影視關鍵字」是由新媒體暨影視音發展協會（NMEA）推出的Podcast節目，致力於探索影視音產業的創新與變革。我們將邀請來自影、視、音相關領域的專家和創意人士，分享他們的故事和洞見，帶領聽眾了解產業背後的精彩世界！ Powered by Firstory Hosting
| Publishes | Monthly | Episodes | 6 | Founded | 7 months ago |
|---|---|---|---|---|---|
| Language |  Korean | Number of Listeners | Categories | BusinessNon-ProfitTV & Film |
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在內容產業中，真正考驗能力的不僅是「會說故事」，而是能否將故事打造為一個有機體，進而轉化為可量化、可持續獲利的商業模式。本集，我們特別邀請木棉花國際亞洲發行事業處副總經理張家誠與活動商務部經理王敏傑，一起深入解析他們獨特的「五箭齊發」策略。
他們將分享如何從數千萬粉絲的經營到 IP 的深度在地化，揭示爆款背後並非捷徑可走，只有團隊的全力投入與對粉絲的真誠回應。讓我們一起探索這套產業方法論，了解如何讓一部作品跨越院線、活動與國際，成為一個難忘的文化現象。
本集關鍵字：#爆款公式
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「唯有我們認識腳下那座山長什麼樣，我們才知道下一步該往哪裡走！」如何從看似冰冷的半導體產業中，發掘出半世紀前那群懷抱理想、遠赴異鄉拼搏的熱血青年故事？本集特別邀請《造山者-世紀的賭注》導演 蕭菊貞，以及共同製片人 蔣顯斌，深度分享他們如何投入五年心血，將當今備受讚譽的護國群山背後那段橫跨世代的珍貴編年史，透過細膩訪談生動呈現給國人！讓我們共同為未來半世紀的造山偉業，開拓嶄新道路！
本集關鍵字：#時代書寫
《📝影視備忘錄》
⛰️ 匯聚80位受訪者、梳理50年歷史脈絡，面對瞬息萬變的... more
IP 不只是內容創作，更是一個橫跨授權、商品、娛樂的完整商業生態系。本集邀請到全台唯一公仔概念股 👉🏻 野獸國股份有限公司的楊詠喨董事長，分享他從代理美系玩具起家，到如今掌握迪士尼、漫威、星際大戰等國際IP授權的歷程。野獸國在市場中找到什麼差異化定位，又是透過哪些策略逐步建立從IP授權、產品開發到展覽、電影發行的全方位生態系？讓我們一起探索IP價值延伸的無限可能！
本集關鍵字：#IP商業化
《📝影視備忘錄》
💰從無資金、無技術、無名聲、無人才、無產品、無客戶的「六無」創業困... more
在城市品牌競爭白熱化的時代，高雄如何透過文化活動創造獨特魅力？本集邀請高雄市副市長李懷仁，揭秘全台唯一「七天審核制」背後的城市行銷策略，如何將一場活動轉化為全城派對體驗。從演唱會經濟到IP活動，高雄正以文化力驅動城市轉型，從重工業城市蛻變為多元宜居都市。黃色小鴨、吉伊卡哇引爆的 600 萬人潮背後，究竟藏著哪些城市品牌經營的關鍵？讓我們一起探索，文化活動如何成為高雄城市競爭力的關鍵！
本集關鍵字：#城市行銷
《📝影視備忘錄》
🏙️ Z世代的年輕幕僚如何躍上市府決策桌？從粉絲視角... more
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- 五星好評
舊的議題 新的看法，很有深度的對談，很讚👍🏻
Apple Podcasts5Woshixiaophone
Taiwan6 months ago
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Apple Podcasts | #41 | Taiwan/TV & Film |
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| Listeners per Episode | Gender Skew | Location | |||
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影視關鍵字 launched 7 months ago and published 6 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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